Managing Director
Al-Muwakaba Wooden Furniture & Industries Factory Co. Ltd
Total des années d'expérience :25 years, 11 Mois
Achievements:
• Completed remaining 45% of operation facility set up in 7 months time. Hired operational management team in both technical designing and production from abroad. Maintenance and quality also were in top priority focus. We finally obtained the ISO 9001:2008 and other product standards certificates in 6 months time.
• Annual contracted revenue reached Sr. 15 million in 2011 during the first year operation. In 2012 gained contracts revenue more than Sr. 20 million. Increase customers’ penetration to reach central and eastern region by opening a branch in Riyadh.
• Developed both project base and retail sales channels strategy, and Increased product lines and services to include; doors, kitchen, and bedroom, craftsman workshop, interior design contracting, as well as upholstery production line for hotel furniture and project base market.
• Recruited 116 additional work forces in management employees and labor staff from total manpower of 52 staff in 2010. This is an increase by 223% during two years time. Saudization rate reached 22% at the end of 2012 from 8 % in 2010. Developed human resource programs to impose development and productive performance using KPI measurement. Introduced Saudi lady department for interior design contracting division.
• Improved overall manufacturing productivity and workflow by implementing new information technology and data warehouse. Plan and implement ERP system for better data interaction and fast transactions.
• Created company policy this includes financial budgeting, Human Resource, sales & Marketing, and inventory management. Delegate duties and responsibility to all department managers, and monitor all results and achievements.
• Participated in all meetings with government guests during 2012, 2013 hosted by the “Jeddah Chamber Of Commerce industrial committee”. I was a member of the industrial committee’s workshops for many topics related to Saudi government new policies which had direct impacts on manufacturing companies.
• Hold annual sales target of Sr.150 million in P&L responsibility for this manufacturing light bulb and energy lamps Company with 7 operating lines and 1 glass furnace facility producing 5 categories of glass shell and tubes. Lead the strategic planning process, formulate the corporate vision and strategic direction, initiate growth strategies, approve all major financial management and new product development initiatives, provide strategic guidance on operations, direct capital creation efforts.
• Halted 2-year manufacturing facility and grew annual revenue from Sr.0 in 2006, to Sr. 1.5 million in 2007, Sr. 11 million in 2008, and Sr. 17 million in 2009. Improved the company operating margins; dropping cost of material by 20% using different source of energy for running the glass furnace, and establishing new lines of production with higher margin.
• Recruited the industry’s well known executive management team that rapidly developed an operating synergy, renovate an outdated business model, and improving operating performance. Total company’s work force reach from 55 staff in year 2007, to 450 management employees and labor staff in year 2009; an increase of 718% in 2 years time.
• Improved overall manufacturing productivity by an average of 15 %, and shrink production loss by 5%; reorganized operations and initiated a results-focused team effort, initiated operational target metric with better accountability and role assigning, utilizing selective automation.
• Negotiated Sr. 130 million sales project with General Electric Company (GE) to produce more than 60 million lamps per year under the brand name GE. The project also includes the purchasing of the latest technology manufacturing lines; which worth Sr. 40 million; and providing technology transfer, technical support, as well continuous training program.
Achievements:
• Develop and execute marketing plans and programs, both short and long range, to grow our market share.
• Analyze market strengths, weakness, opportunities and threats using the aspects of marketing mix and react accordingly.
• Monitored Saudi Arabian technology market in terms of product key features, market price, launching of new lines, promotions and new offers.
• Plan and manage brand building strategies for Samsung CE products using our added value technology.
• Formulate and produce effective management reports including the above outcome and utilize business opportunity to overcome weaknesses.
• Confer with Head Quarter to discuss possible new clients and to outline Business Policies; including marketing requirements, sales strategy and forecast, as well as pricing policies.
• Coordinate with product managers for current and new product and technology training program
• Manage Samsung Saudi Arabia CRM activities; this includes direct interaction with customers as well as Samsungksa.com website in order to enhance customer interaction, sales, loyalty programs, and after-sale services elements.
• Highly skilled in brand attitude research study in order to evaluate Samsung positioning as a corporate and product positioning for planning and improvement principle.
• Communicate with outside Advertising for all Samsung ATL & BTL activities planning; this includes design concept and theme strategy/creative brief development, budget management, advertising channel analysis, and customer preference.
• Plan strategies related to Samsung Saudi Arabia PR aspect in quarterly bases for local market as well as related to our exhibition & companies’ especial events contributions both locally and abroad.
• Manage the Brand Exposure aspect in Saudi Arabia market for all Samsung products in more than 300 point of sales including wholesale and distributor show rooms.
• Familiar with PSI management, stock management, Consumer Electronic logistic procedure and regulation.
Achievements:
• Commercial Database development and management
-Work closely with Operation and Finance for service improvement.
• Monitor Security Service Market in terms of price, service providing, and new service lines.
• Created Customer Service Department Using Systematic Reporting Program for evaluation and service improving.
• Plan and manage our company brand positioning through customer satisfaction Improvement programs, and reduce customer complains through company customer service department.
• Plan and execute annual marketing activity plan.
• Established (SMPFS) Sales Management and Proposals follow-ups System.
• Organized and participated in annual trade shows to highlight the company’s products and services.
• Plan and execute annual advertising campaigns for the whole year, this includes Direct mailing, promotion flyers, and email advertising.
Achievements:
-Work with government and commercial agencies for the establishment of the websites’ name and foundation.
-Establish marketing strategy, goals and objectives to increase Customer visit to website.
-Work closely with all commercial and non-commercial services for the city of Brookline, MA, in order increase visitors’ interaction with website.
-Manage consumer interaction database for analysis.
-Planning to maximize number of subscribers through customized service providing.
-Set guidelines for marketing tactics.
- Designed, and coordinated new on-line marketing programs, promotions, and special offers, which would correlate with customer buying trends.
- Plan and execute company's annual advertising element, in terms of target clients, budget, forms of advertising, and execution.
-Work together with advertising agencies for designing all advertising material.
-New service line establishment.
- Joint-Venture promotion campaign with partner companies.
- Initiated personal and business bank accounts.
- Maintained complete and accurate reconciliation files.
- Communicated with clients on a daily basis, responding to inquiries and resolving problems.
- Advocated the features and benefits of banking products.
- Recommended improved ways of processing customer transactions.
- Sustained effective working relations with correspondents, fellow employees, and operations managers.
VFR & IFR Rated Flying Role Commercial pilot License, Single & Multi-Engines aircraft. Completed 350 hours of log flight time.