عبد الرحمن محمد بدير

Director of Marketing & Busniess Development for Taya Group
Develope Taya Real Estate Strategy
Preparing & launching full strategies for 3 new companies
- Nama Property
- Edama Facilities
- Valie Evaluation

TAYA Real Estate Company is the real-estate arm developed by TAYA holding group, which provides array of services including properties investment and development, possession, lease and selling of agricultural, habitat and industrial land plots, development of hotels, malls, leisure and service facilities.

Accomplishments:
• Spearheaded Marketing & Public Relations department, proffered thought leadership to drive comprehensive marketing strategy roadmap as well as PR and communication initiatives.
• Catalyzed evolution of business excellence, conceptualized and developed plans to achieve the laid out strategic objectives towards sustainable development.

Key Responsibilities:
• Establishing and implementing ground-breaking marketing plans/strategies to significantly enhance market share, revenue growth, efficiencies and shareholder value.
• Creating strategic, insightful and out of the box marketing and PR campaigns, developing and implementing the PR activity with focus on building an industry-leading media presence.
• Managing all communication channels, articulating and championing a clear, long-term direction to translated new vision and segment insights into business drivers to grow sales.
• Conducting market studies based on multi-dimensional - Customer segmentation, profile and behaviour. Analyzing segment needs and requirements and developing appropriate value propositions.
• Partnering with the budgeting team to establish annual departmental budgets departmental marketing budget. Planning and allocating funds for advertising, tradeshows, and other marketing projects.
• Fostering performance-driven culture that ensures accountability and personal responsibility, leading, mentoring and motivating team member teams to accomplish key corporate business objectives; spearheading division to record fiscal year by exceeding all financial KPIs.

• Built, maintained and managed the company reputation. Established strategic Public Relations department plans/ strategies, effectively communicated company’s mission, policies and goals to the public.
• Drove drives social media presence, facilitated media outreach by creating and implementing social media campaign. Delivered engaging, personalized experiences throughout all online interactions/ communication channels.
• Drafted press releases to shape public perception of the organization and to increase awareness of its work and goals.
• Conducted market research to identify the competition as well as key opportunities., leveraged this knowledge for stronger positioning, greater share of wallet and provide feedback and suggestions for improvement.
• Served as company spokesperson for proactive and reactive media and during industry activities, events and crisis situations.
• Nurtured and developed talent; provided leadership and direction to the PR team to expand company’s footprint by capitalizing on each person’s strengths to achieve a record multiple digit growth.

• Explored all elements of the marketing mix to define and drive marketing communications strategy roadmap.
• Designed and delivered out of the box marketing events. Pitched ideas for development of marketing materials, branding guidelines, sales tools, presentations, seminars to optimize sales performance.
• Worked in collaboration with the planning & budgeting team on building the required financials assumptions for any business case. Implemented key initiatives to control expenditure/ daily running costs and achieve desired results.
• Fostered synergistic partnership & relationship with third parties to meet strategic objectives.

DESIGNATION CHRONOLOGY
• VIP Account Manager
• Designer

KEY RESPONSIBILITIES:
• Handled various VIP accounts, provided exceptional services, responded to their issues and queries promptly and maintained a very high client retention rate.
• Identified potential new clients, communicated with them and presented the company’s services, negotiated commercial and service terms and acquired deals.
• Understood exact marketing and branding requirements of clients, and oversaw design, format and layouts of marketing materials, magazines and brochures accordingly.
• Presented designs to clients, availed client feedback and worked on iterations until marketing material was finalized.
• Provided market inputs to the marketing manager to facilitate planning and decision making.

KEY RESPONSIBILITIES:
• Analyzed competitors’ products and their demand in the market, recommended countermeasures to improved demand of BDL’s products and make inroads into competitor’s market share.
• Developed and implemented effective marketing strategies, created and scheduled promotional campaigns.
• Followed-up with third parties and agencies for marketing requirements of the company.
• Reviewed effectiveness of marketing programs and made modifications if required; monitored market and provided key marketing inputs to management.