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تم إلغاء حظر المستخدم بنجاح
Abdulrahman AL-Mofadda, Managing Director

Abdulrahman AL-Mofadda

Managing Director· Marketing Pulse Consultancy

المملكة العربية السعودية

ماجستير, Marketing Strategy

الخبرة العملية

مجموع سنوات الخبرة: 21 سنوات, 7 أشهر

Managing Director

أكتوبر 2015 - حتى الآن

Marketing Pulse Consultancy

الرياض، المملكة العربية السعودية

أكتوبر 2015 - حتى الآن

Managing Director, leading all business activities of the fully integrated marketing agency that specializes in helping clients maximize their business potential by allowing them to focus on their strengths and priorities whilst outsourcing their marketing function. The company developed cost effective public relations & marketing programs including traditional, non-traditional, and guerrilla marketing \ grass roots initiatives tailored to meet the goals and objectives of each client.

مجال الشركة:
الاستشارات الإدارية
الدور الوظيفي:
التسويق والعلاقات العامة

Communication & Culture Change Director

فبراير 2021 - يونيو 2024

Health Holding Company

الرياض، المملكة العربية السعودية

فبراير 2021 - يونيو 2024

Participating in envisioning the 2030 Vision through HHC team efforts in managing the Saudi public healthcare transformation,
My core responsibilities are building & orchestrating the Communication & Culture change capabilities, resources & tools such
as the Strategy, Policies and Procedures throughout HHC & 20 incubated clusters, while leading the communication within
HHC & independent teams pan kingdom to foresee the 2030 Healthcare vision to execute plans, activities & partnerships.

مجال الشركة:
خدمات الرعاية الصحية الأخرى
الدور الوظيفي:
التسويق والعلاقات العامة

Executive Commercial Director (acting VP Commercial)

يناير 2019 - يناير 2020

Saudi White Cement

الرياض، المملكة العربية السعودية

يناير 2019 - يناير 2020

Executive leader responsible for the commercial strategy & its implementation, overseeing the Marketing, Sales, Business
development to generate swift & steady business growth while ensuring that all organization functions are aligned to meet
the strategic business objectives aligned with 2030 vison, by designing and executing dynamic, global market-penetrating
Sales and Business development strategies, transformation, and modernization of brand equity core.

مجال الشركة:
الإنتاج الصناعي

Strategic Communication Director

سبتمبر 2018 - سبتمبر 2019

MOHO, Executive Office

الرياض، المملكة العربية السعودية

سبتمبر 2018 - سبتمبر 2019

Strategic Communication Director in addition to the Marketing & Communication Advisor for the Real Estate Regulatory Body

Senior-level role in the Office of His Excellency the Minister of Housing, working collaboratively with senior officials at the Housing Sector marketing teams across the to promote a consistent, professional and collaborative image of the MOH, remit includes supporting the achievement of short and long term goals in alignment with the National Transformation Plan and Saudi Vision 2030 through the development and implementation of measurable multidisciplinary communications and marketing plans.

مجال الشركة:
تخطيط المشاريع والبناء
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing & Communications Director

مارس 2018 - سبتمبر 2018

MOHO, Ejar Program

الرياض، المملكة العربية السعودية

مارس 2018 - سبتمبر 2018

Establishing and executing the commercial strategy and associated plans relating to new regulations governing the real estate sector.
Achievements include the implementation of a market penetration strategy to create a sustainable and integrated business model for all channels through enhanced service operation capabilities. Also worked closely with partners to achieve channel excellence in the market.
Creating a powerful, integrated business and brand ecosystem to support the initiative’s roll out across the Kingdom of Saudi Arabia, while ensuring compliance of trading relationships with governmental and MOH policies. Demonstrated leadership skills working as part of the “Leadership Framework” to instil and foster a performance culture within the organization.

مجال الشركة:
تخطيط المشاريع والبناء
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Director

أغسطس 2017 - مارس 2018

Saptco (Saudi Public Transport Company)

الرياض، المملكة العربية السعودية

أغسطس 2017 - مارس 2018

Directing the marketing activities by participating in the development of the business strategies, plans and positioning in addition to administrating advertisements and promotional campaigns & Press Releases, as well as overseeing the implementation of adverts, trade shows and digital tools with the objective of developing the market share and enhancing public image and brand reputation.

مجال الشركة:
النقل بالسيارات
الدور الوظيفي:
التسويق والعلاقات العامة

Head of Marketing Communications

ديسمبر 2010 - أبريل 2016

STC Solutions

الرياض، المملكة العربية السعودية

ديسمبر 2010 - أبريل 2016

• Established a new Marketing Communications Department to accommodate STC Solutions thriving demands in
response to the STC Group restructure.
• Developed, and motivated 8-member Marketing Communications team that consistently overachieves targeted goals.
• Revolutionized the companys portal, profile, Communication Strategy, and service portfolio that produced powerful
informational and selling tools.
• Conducted & negotiated successful relationship with the main Exhibition centres in Saudi Arabia, obtaining exclusive
sponsorship throughout the events calendar.
• Directed and managed over 35 million SAR advertising and marketing budget regional media campaigns.
• Functioned as PMO to orchestrate the new identity development projects aligning with STC corporate communications.
• Launched over 25 IT services, organized the reputable participation in over 170 Exhibitions & over 30 client VIP events &
workshops, generating powerful leads & business deals in an average of 700 million SAR annually in addition to
launching two milestone identities & positioning campaigns.

مجال الشركة:
خدمات تكنولوجيا المعلومات
الدور الوظيفي:
التسويق والعلاقات العامة

Regional Group Products Manager

يوليو 2006 - ديسمبر 2010

Almarai

الرياض، المملكة العربية السعودية

يوليو 2006 - ديسمبر 2010

Applying global experience and localized processes to create relevance, revolution, clever brand architecture & innovation, responsible for Strategic and Operational Management of the RTD category different portfolios across GCC by leading the marketing team & managing the strategic planning arena.
Directing functional areas including:
Product innovation, Advertising, Promotion, online marketing, PR & events as the guardian of the category externally and internally to ensure the effective promotion of the brand name, positioning and products.

مجال الشركة:
إنتاج الأغذية والمشروبات
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

نوفمبر 2004 - يونيو 2006

Riyadh Furniture Industries

الرياض، المملكة العربية السعودية

نوفمبر 2004 - يونيو 2006

Applying global experience and localized processes to create relevance, revolution, clever brand architecture & innovation,
responsible for Strategic and Operational Management of the various categories & portfolios catering to different audience
across GCC by leading the marketing team & managing the strategic planning arena.
Directing functional areas including:
Product innovation, Advertising, Promotion, online marketing, PR & events as the guardian of the category externally and
internally to ensure the effective promotion of the brand name, positioning and products.

مجال الشركة:
الإنتاج الصناعي
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Cornell University

مارس 2016

مارس 2016

ماجستير، Marketing Strategy

الولايات المتحدة

المعدل التراكمي (التقدير): جيد

المعدل التراكمي (التقدير): جيد

This Ivy League college certificate provides MBA-level strategic marketing education to empower strong business decisions and strategic direction by understanding how to align marketing strategies with business strategy in order to make better decisions about products, services, customers, brand, and competition.
عرض المرفق

Shaw Academy

مارس 2016

مارس 2016

دبلوم، Digital Marketing

أيرلندا

المعدل التراكمي (نسبة مئوية): 89%

المعدل التراكمي (نسبة مئوية): 89%

Agile is the new leadership philosophy and a project management methodology for addressing this day & age reality, through the neuroscience of change, social psychology, and change management this course bridges the gap between the theory and complex application.
عرض المرفق

Shaw Academy

مارس 2016

مارس 2016

بكالوريوس، Marketing And Advertising

أيرلندا

Cornell University

يناير 2016

يناير 2016

الثانوية العامة أو ما يعادلها، marketing

الولايات المتحدة

ISOC

أغسطس 2014

أغسطس 2014

دبلوم، Communicarion

المملكة المتحدة

TTM associates international.

يناير 2007

يناير 2007

الثانوية العامة أو ما يعادلها، Marketing

المملكة العربية السعودية

Nielsen.

يناير 2007

يناير 2007

الثانوية العامة أو ما يعادلها، marketing

المملكة العربية السعودية

Spearhead Training Group.

يناير 2006

يناير 2006

الثانوية العامة أو ما يعادلها، Marketing

الإمارات العربية المتحدة

King Faisal University, KSA

أبريل 2004

أبريل 2004

بكالوريوس، Marketing (BA)

المملكة العربية السعودية

Bachelor Degree from the College of Administration Science & Planning at King Faisal University, Majored in Marketing. Activities and societies: CMO (Creative Marketing Office)

King Faisal University

أبريل 2004

أبريل 2004

بكالوريوس، Business And Marketing

المملكة العربية السعودية

Skills

Leadership
Expert
Leadership
Expert
Analytics
Expert
Analytics
Expert
Marketing
Expert
Marketing
Expert
Project Management
Expert
Project Management
Expert
Business Strategy
Expert
Business Strategy
Expert
MARKETING
Intermediate
MARKETING
Intermediate
EXHIBITIONS
Expert
EXHIBITIONS
Expert
MARKETING COMMUNICATIONS
Expert
MARKETING COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
PROJECT MANAGEMENT OFFICE (PMO)
Expert
PROJECT MANAGEMENT OFFICE (PMO)
Expert
TRANSFORMATION (GENETICS)
Expert
TRANSFORMATION (GENETICS)
Expert
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
INVESTMENT ANALYSIS
Intermediate
INVESTMENT ANALYSIS
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
COMMUNICATION STRATEGIES
Intermediate
COMMUNICATION STRATEGIES
Intermediate
BUSINESS TO CONSUMER
Intermediate
BUSINESS TO CONSUMER
Intermediate
IMAGE SEGMENTATION
Intermediate
IMAGE SEGMENTATION
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
COLLABORATION
Intermediate
COLLABORATION
Intermediate
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
INNOVATION
Expert
INNOVATION
Expert
PLANNING
Expert
PLANNING
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
Project Management
Expert
Project Management
Expert
Marketing
Expert
Marketing
Expert
Analytics
Expert
Analytics
Expert
Leadership
Expert
Leadership
Expert
Business Strategy
Expert
Business Strategy
Expert

اللغات

الانجليزية

متمرّس

التدريب و الشهادات

التدريب
Marketing Research Program
Nielsen
Successful Product Launching
IIR Middle East, Bryan Urbick
Social Media Masterclass
IIR Middle East., Akanksha Goel
The Passionate Manager Programme
TTM associates international.
Essentials of Marketing & Preparing an Effective Marketing Plan,
Spearhead Group
Balance Scorecard
Balanced Scorecard Institute STC Solutions internal training.
Stage Gate ® (Products & Services Innovation)
Stage Gate Int’l., Certified user & implementer
Financial Planning and Leadership Development Programme
Ashridge Business School
Strategic Communication & PR programme
ISOC London, UK
Aug 2014
Advanced Negotiation Skills
Solomon Consulting
Management Development Program
Spearhead Training Group
Coaching Conversations
University of California, Davis
Jul 2022
Agile Leadership Specialization (5 courses)
University of Colorado
Aug 2022