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Abdulrhman Kamal, Marketing Specialist | Content, SEO, Ads & Video

Abdulrhman Kamal

Marketing Specialist | Content, SEO, Ads & Video·App Launches & UAE Businesses

United Arab Emirates

Bachelor's degree, Information Technology

Work experience

Total years of experience: 8 years, 6 months

Marketing Specialist | Content, SEO, Ads & Video

January 2024 - Present

App Launches & UAE Businesses

Dubai, United Arab Emirates

January 2024 - Present

• Produced audience-matched UGC (creator content mirroring the target Dubai demographic) for PlanDXB, a newly
launched App Store app, to drive installs.
• Delivered SEO and AI-search optimization for Nxfold, a Dubai studio building landing pages for small businesses,
earning visibility across Google Search and ChatGPT / AI search.
• Created UGC ad videos for UAE app-monetization campaigns and service businesses, scripting, filming, and editing
each spot.
• Produced the ad creative and ran the campaign that sold a car-wash business in a ~30K-population Abu Dhabi
market, raising the deal from AED 80K to AED 115K by bundling the equipment.
Company industry:
Sports & Outdoor Activities
Job role:
Marketing and PR

Growth & Content Lead

February 2023 - Present

UAE Plus App,

Dubai, United Arab Emirates •Hybrid

February 2023 - Present

• Scaled the client apps Instagram + TikTok from 12K to 184K followers in 11 months by launching 3 recurring short
form series; sustained 4.1% engagement against a category average of ~1.1%.
• Managed AED 12K-15K/month in Meta + TikTok paid spend; cut blended cost-per- daily leads from AED 138 to AED
61 by testing 30+ UGC creative variants a month and cuting losers fast.
• Scripted, shot, and edited 15-20 videos a week; the top-performing Reel reached 3.1M views and generated ~4, 300
qualified leads.
• Built the weekly reporting dashboard (GA4 + Meta + TikTok) now used across the account team.
Company industry:
Installation & Technical Services

Independent Creator & Personal Media Brand

January 2021 - Present

@abd.growth (Self-Employed)

Dubai, United Arab Emirates •Hybrid

January 2021 - Present

Built and scaled a personal media brand to 300, 000+ organic followers (Instagram ~198K, TikTok ~114K, YouTube ~5K). Produced multiple videos exceeding 1M, 7M, and 10M+ views through trend-led, hook-driven content strategy. Direct full-funnel paid campaigns across Snapchat, Meta, Facebook, TikTok, and Google; own scripting, editing, and analytics.
Company industry:
Advertising
Job role:
Marketing and PR

Growth Consultant - F&B and SMBs

January 2021 - Present

Ayla Restaurant (Al Ain) + 10+ UAE SMBs

Al Ain, United Arab Emirates •Remote

January 2021 - Present

• Featured client - Ayla Restaurant (Al Ain): tripled annual revenue (3x YoY) by rebuilding the marketing stack and diversifying acquisition away from delivery-app dependency.
• Built and executed a TikTok organic content strategy as a new primary acquisition channel, cutting reliance on Talabat / Noon aggregators.
• Negotiated a vendor changeover for core ingredient supply, reducing COGS and inventory spoilage.
• Engineered a cross-promotion network with 10+ non-competing Al Ain businesses for mutual lead-exchange.
• Executed local SEO overhaul on Google, securing the #1 search result for the clients primary Al Ain keywords.
• Acquire clients through paid LinkedIn and Snapchat campaigns; recurring annual retainers.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Content & Growth Consultant

January 2021 - Present

Ayla Restaurant (Al Ain) + 10+ UAE SMBs

Al Ain, United Arab Emirates

January 2021 - Present

• Drove 3x annual revenue for Ayla Restaurant by rebuilding its marketing away from delivery-app dependency.
• Built a TikTok organic content engine as a new primary acquisition channel, cuting reliance on Talabat and Noon.
• Secured the #1 Google result for the clients primary Al Ain keywords through on-page and local SEO.
• Grew Elite Academys Instagram by ~290% via a restructured content and posting strategy, and engineered a 10+
business cross-promotion network among non-competing Al Ain brands.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Affiliate Marketing & Social Lead

January 2023 - December 2024

Elite Academy Services

Abu Dhabi, United Arab Emirates •Hybrid

January 2023 - December 2024

• Own end-to-end performance marketing: strategy, content, and paid social driving qualified leads and
conversions.
• Scaled an Instagram channel by ~290% through a restructured content strategy and targeted influencer
partnerships.
Company industry:
Marketing
Job role:
Marketing and PR

Education Service Marketer (Self-Launched)

January 2018 - January 2024

private teacher

Abu Dhabi, United Arab Emirates

January 2018 - January 2024

• Marketed and dominated the local education-services market for 3+ years through self-run social ads, referral
engineering, and community outreach, becoming the areas go-to private tutor.
• Earned USD 20, 000+, funded entirely by self-generated leads, applying performance-marketing tactics (audience
targeting, offer positioning, testimonials) to sustain full-capacity enrolment.
Company industry:
Training & Education Center

Social Media & Video Producer

June 2021 - January 2023

Personal Brand,

Abu Dhabi, United Arab Emirates

June 2021 - January 2023

• Ran organic content across Instagram, TikTok, and Snapchat, growing the community from 1K to 163K in 18 months.
• Launched Snapchat + Meta local-awareness campaigns for local openings at an average AED 2.10 cost per contact.
• Produced 200+ pieces of content on a phone-first workflow (CapCut / VN), keeping production cost near zero.
Company industry:
Marketing
Job role:
Design, Creative, and Arts

Education Recruitment Marketing Partner

January 2018 - January 2020

Independent Education Agent (GCC to Ukraine)

Kharkiv, Ukraine •Remote

January 2018 - January 2020

• Served as the marketing engine for an independent education agent recruiting GCC students to study in Ukraine.
• Created scripts, videos, and persuasion campaigns that converted prospective students to enrol abroad.
• Earned 70% of the agents commission per successfully recruited and enrolled student.
Company industry:
Higher Education
Job role:
Marketing and PR

Education Recruitment Marketing Partner

January 2018 - January 2020

(GCC to Ukraine)

Kharkiv, Ukraine •Remote

January 2018 - January 2020

• Acted as the marketing engine for an agent recruiting GCC students to study in Ukraine.
• Created scripts, videos, and persuasion campaigns; earned 70% of commission per enrolled student.
Company industry:
Training & Education Center

Education

Arab Open University - Kuwait

February 2024

February 2024

Bachelor's degree, Information Technology

Sudan

Studies in Information Technology (2019–2024). Multi-disciplinary operator with 7+ years of practical experience across marketing, sales, real estate brokerage, content creation (300K+ followers), e-commerce, and consulting. Google-certified Project Manager and Digital Marketer. University of Michigan certified Negotiator. TEFL certified.

Skills

COMMUNICATIONS

Expert

CHATGPT

Intermediate

CREATIVE THINKING

Intermediate

MARKETING

Intermediate

METADATA

Intermediate

ONLINE ADVERTISING

Intermediate

SNAPCHAT

Intermediate

TIKTOK

Intermediate

CONTENT CREATION

Expert

CONTENT DEVELOPMENT

Expert

DIGITAL MARKETING

Intermediate

INSTAGRAM

Expert

LINKEDIN

Intermediate

MEDIA MANAGEMENT

Intermediate

SOCIAL MEDIA

Intermediate

Social profiles

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Use Canva to Create Social Media Visuals for Business
Increase Engagement to Your Instagram Business Profile
Facebook Marketing for Small Business
Google Analytics
Digital Marketing Certification
Google-certified in Digital Marketing and Project Management;
Facebook Marketing for Small Business
Increase Engagement to Your Instagram Business Profile
Digital Marketing Certification

Hobbies and interests

Project Management, Strategic Thinking, Communication

Current and emerging technology awareness, plus familiarity with design principles Familiarity with system architecture and integrations Experience in project management Skilled at prioritisation under workload pressure Effective stakeholder communication Ability to gather and process core information efficiently Strategic thinking and adaptability in execution