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Abdurrahman   Abulaynaine, Founder and Chief Executive Officer

Abdurrahman Abulaynaine

Founder and Chief Executive Officer·Packdeals - Printing and Packaging Marketplace,

Saudi Arabia

Bachelor's degree, Accounting And Business Sciences

Work experience

Total years of experience: 9 years, 7 months

Founder and Chief Executive Officer

January 2023 - Present

Packdeals - Printing and Packaging Marketplace,

Riyadh, Saudi Arabia

January 2023 - Present

• Worked on developing a B2B printing and packaging marketplace focused on connecting clients with
manufacturers and suppliers across Saudi Arabia.
• Supported business development, supplier partnerships, market research, and client acquisition initiatives.
• Contributed to the development of the commercial model, go-to-market strategy, and operational
framework.
• Conducted competitor analysis and market validation within the folding carton, corrugated packaging, and
commercial printing sectors.
• Worked on MVP planning and digital transformation initiatives related to the printing and packaging
ecosystem.
• The venture operations were later paused due to funding limitations.

Company industry:
Printing

Business Development Manager

March 2025 - June 2026

Gulf Printing and Packaging Company (GPP)

Riyadh, Saudi Arabia

March 2025 - June 2026

• Territory Expansion: Develop and execute go-to-market strategies to penetrate key segments (FMCG, food service,
pharmaceutical, and retail).
• Export Procedure Enablement: Develop and implement streamlined export documentation and compliance processes;
educate clients on export requirements, securing their acceptance, and ensuring on-time international deliveries
• Drive Folding Carton Sales: Own the full sales cycle for folding carton solutions—from prospecting and qualification
through proposal delivery, negotiation, and closing.
• Sales Forecasting & Reporting: Maintain an accurate pipeline, prepare weekly and monthly performance reports, and
present actionable insights to senior management.
• Cross-Functional Leadership: Coordinate with pre-press, production, logistics, and regulatory teams to align technical
feasibility, clients targeted prices, export compliance, and delivery timelines.
• Key Account Management: Cultivate and deepen relationships with C-level and procurement stakeholders, ensuring high
levels of customer satisfaction, repeat business, and referral opportunities.
• Market & Competitive Intelligence: Monitor industry trends (sustainable materials, digital print, automation), analyze
competitor offerings, and translate insights into differentiated value propositions.
• Contract Negotiation: Structure commercial terms, pricing models, payment terms, and service-level agreements that
strike a balance between profitability and customer objectives.
• Trade Show & Network Representation: Represent GPP at industry events (e.g., Saudi Food Manufacturing Exhibition - The
Saudi Food Show), conduct booth presentations, and leverage networking opportunities to generate high -quality leads.

Company industry:
Printing

Sales and Operations Manager

May 2022 - November 2022

PrintHub Company,

Riyadh, Saudi Arabia

May 2022 - November 2022

• Designed and implemented innovative sales strategies that enhanced client acquisition and satisfaction.
• Directed cross-functional teams to ensure seamless operations and exceeded customer expectations.
• Conducted market analysis to identify growth opportunities and developed action plans to address them.
• Made strong relationships with suppliers, ensuring procurement efficiency, product quality, and enhancing
lead time.
• Observing the business competitors policies and prices in the market to gain a clear understanding of market
trends and opportunities.

Company industry:
Consumer Packaged Goods Manufacture

Senior Sales & Operations Executive

December 2019 - November 2021

Qyadat For Advertising & Public Relations Co.,

Riyadh, Saudi Arabia

December 2019 - November 2021

• Strengthened customer relationships through proactive communication and support.
• Streamlined procurement and supplier management processes, enhancing cost efficiency.
• Monitored competitor activities to refine pricing and positioning strategies.
• Leveraged packaging technologies to innovate product offerings and meet client needs.

Company industry:
Printing

Senior Sales & Operations Executive

December 2019 - November 2021

Qyadat For Printing and Packaging Co.,

Riyadh, Saudi Arabia

December 2019 - November 2021

• Strengthened customer relationships through proactive communication and support.
• Streamlined procurement and supplier management processes, enhancing cost efficiency.
• Monitored competitor activities to refine pricing and positioning strategies.
• Leveraged packaging technologies to innovate product offerings and meet client needs.

Company industry:
Printing

Senior Sales Executive

September 2018 - December 2019

Qyadat For Advertising & Public Relations Co.,

Riyadh, Saudi Arabia

September 2018 - December 2019

• Delivered personalized sales approaches, improving client engagement and satisfaction.
• Developed and executed targeted campaigns to increase product visibility.
• Maintained detailed activity reports to support strategic decision-making.

Company industry:
Printing

Senior Sales Executive

January 2018 - December 2019

Qyadat For Printing and Packaging Co.,

Riyadh, Saudi Arabia

January 2018 - December 2019

• Delivered personalized sales approaches, improving client engagement and satisfaction.
• Developed and executed targeted campaigns to increase product visibility.
• Maintained detailed activity reports to support strategic decision-making.

Company industry:
Printing

Direct Sales Representative

January 2017 - October 2018

Qyadat For Advertising & Public Relations

Riyadh, Saudi Arabia

January 2017 - October 2018

Company industry:
Advertising
Job role:
Sales

Direct Sales Representative

January 2017 - October 2018

Qyadat For Advertising & Public Relations

Riyadh, Saudi Arabia

January 2017 - October 2018

Company industry:
Advertising
Job role:
Sales

Sales Representative

July 2016 - October 2016

Rihan Alqima For Advertising Est.,

Riyadh, Saudi Arabia

July 2016 - October 2016

• Built and maintained strong client relationships, contributing to consistent sales achievements.
• Conducted thorough market research to align product offerings with customer needs.

Company industry:
Advertising

Sales Representative

April 2014 - June 2014

Vitrac Food & Beverage Company,

Damietta, Egypt

April 2014 - June 2014

• Promoted food and beverage products to retail clients.
• Conducted product demonstrations and addressed client inquiries effectively.
• Supported inventory management to ensure product availability.

Company industry:
Food & Beverage Production

Education

Mansoura University

May 2012

May 2012

Bachelor's degree, Accounting And Business Sciences

Egypt

GPA (rating): Satisfactory

GPA (rating): Satisfactory

Studied Commerce and business administration, especialized in Accounting.

Skills

Operation

Expert

Business

Expert

Entrepreneurship

Expert

Sales

Expert

Packaging

Expert

MANAGEMENT

Intermediate

COORDINATING

Intermediate

OPERATIONS

Intermediate

product development

Intermediate

supply chain management

Intermediate

market research

Intermediate

marketing

Intermediate

key account management

Intermediate

sales coordination

Expert

order

Expert

materials

Expert

operation

Intermediate

Sales

Expert

Teamwork

Expert

Administration

Intermediate

BUSINESS DEVELOPMENT

Intermediate

MARKET OPPORTUNITIES

Intermediate

PUBLIC PRIVATE PARTNERSHIPS

Intermediate

purchasing

Expert

negotiation

Expert

Negotiations

Expert

Microsoft Office

Intermediate

Project Management

Expert

OPERATIONS MANAGEMENT

Intermediate

PROCESS IMPROVEMENT

Intermediate

RESULTS FOCUSED

Intermediate

SALES MANAGEMENT

Intermediate

SALES STRATEGY

Intermediate

STRATEGIC PARTNERSHIP

Intermediate

Social profiles

Languages

Arabic

Native Speaker

English

Expert

Memberships

Packdeals

CEO

June 2024

Training and Certifications

Certifications
Misk Launchpad 7.0
MISK
Prepare yourself for a Career in Sales.
Basics of Pricing
SWOT Analysis
Sales Negotiations
Tech Founders 0.2 (CODE)
Spark 9.0 (MISK): Entrepreneurship and
Launchpad 7.0 (MISK): Product Development &
Basics of Pricing
SWOT Analysis
Sales Negotiations
(CODE)
(MISK)
Principals Of Pricing.

Hobbies and interests

Soccer
Chess