Assistant Manager Trade Marketing
Maple leaf cement factory
Total years of experience :8 years, 5 Months
- Handling the budget effectively with full ownership which lies between PKR 40-50 Million for retail branding only in FY22-23.
- Analyzing the Competitive Environment about Bench mark pricing, and setting the company pricing strategy at National level.
- Analyzing the Market share for our brand vs. competitor per segment with setting an action plan
- Visiting POS regularly to ensure the brand is visible and guidelines are respective, Also evaluate Market conditions and identify the gap and fill in accordingly.
- Assess and review trade marketing activity plan including, merchandising, promotions and continuously monitor the performance for the given category/channel.
- Margins to retail store, discounts on chain stores and ROI of trade partner
- New Channel Development with good footfall of consumer Nationwide and with new merchandizing assets.
- Effectively managed distributors weekly, monthly and quarterly basis, audit them
- Effectively managed the damaged and expire products and after audit sent back to Warehouse
- Category Management with new product Induction, ensure channel and new SKUs strategies are aligned.
- Ensuring the availability, visibility and Accessibility across Nationwide outlet more than 5k+ shops.
- Ensuring and Develop channel specific Trade plan existing and new product development for display and also develop and implement the planogram for channel
- Follow up with Brand, Supply chain and Finance for planning and execution of Trade plan for channel, also follow up with sales team for channel plan for product launching
- Assuring to have full distribution of the product in every Outlet Nationwide
- Developing Shopper Marketing Strategies aligned with the Brand team regarding shopper buying behavior, activation plan, and promotion plan.
- Improving trade marketing plan in line with sale and marketing projects.
- Understanding consumer and shopper buying behavior
- Vendor Management for the Marketing display of Gadgets and POSM and ensure to timely available at the outlet. Also make sure that the any repair and Maintenance work for gadget promising to be done timely.
- Planning promotion by maintain the Trade marketing Calendar and also Measure Out of Stock, volume split, market share, promotion evaluation
Setup the criteria of Tester and OOS and maintain the sheet of individual category of outlet and taking update from BA about the stock on weekly basis, setting the criteria of OOS minimum 5 SKUs of each category will be consider the Out of Stock.
BA Management Nationwide their process from hiring training and firing, Sales pitch, consumer engagement and follow up on Merchandizing Assets.
Uplifting the retail outlet’s Branding and customer experience nationwide especially KLI to create consistent brand imagery.
Successful Marketing Campaign and Workshop on Salons and other area Nationwide with the correspondence and expert beautician of Depilex salon
Close working with E-commerce and Digital team for Consumer promotion and artwork design for new bundle package.
Achievements:
• Managing Malls Outlet Nationwide individually all the trade marketing activity are directed under my supervision and Consumer Promotion provided through Bundle scheme for E-commerce and Mall Outlet branding are decided by myself.
• Received Appreciation and cash reward for the best performance work with executed the Centegy Software for Secondary sale and Distribution
I have completed my MBA from reputable university in Pakistan. I did my MBA in Marketing because I have 5 years of experience in Marketing department