Senior Marketing Specialist
Human Resources Development Fund (HRDF)
Total years of experience :5 years, 3 Months
-Senior Marketing Specialist at HRDF Strategic Partnerships Program.
-Co-founder of LIQAAT (لقاءات), a national initiative in association with the Saudi Arabian Ministry of Labor. The initiative attempts to link the private sector employers with Saudi job seekers as well as creating a shift in professionalism and work ethics in the kingdom.
Provided document quality assurance for multiple projects. Coordinated with colleagues to conduct marketing, research, and demographic reporting; Nominated to be a final presenter of the PACE project.
Created a marketing plan for the then new venture. Started a social media campaign that utilized social networking sites to generate traffic and stimulate awareness to the company.
Created and managed database of 10K small-business clients; consulted with customers to provide education on new products and dedicated services. Managed/reallocated accounts.
Secured buy-in from 64% of clients to reallocate accounts to take full advantage of new dedicated service.
Cultivated and attained 400+ new small-business accounts.
Held responsibility for supervising designers and approving designs within 18-Karat Art Line. Oversaw TQM, auditing models/production, and budget allocation. Managed marketing & sales teams.
Brought well-received Art Line to Saudi market targeting at young hip working ladies with motifs and designs derived