Abderahim BOULAL

_Promote and sell a SaaS solution for the dairy, bakery and food industry related to dairy.

_Engage online demo and marketing in MEA + French and Spanish speaking c

B2B in Dairy Ingredients

_ Setup and execute the commercial development plan of 3 segments (Fresh Dairy - Cheese - Nutrition)

_Provide turnkey solutions to the Procurement and R&D via industrial trials, workshops, seminar, demo.

_Conduct prospecting operations to increase our market presence in MEA.

_Coordinate the supports with internal R&D and Marketing for each project.

_Results 2019: Sell-in of 14M€, 3% volume growth per year.

Duty Free Travel Retail + Sephora Key Account Management

_Act as a key partner with 2 major accounts: Sephora & Dubai Duty Free.

_Develop and implement a sales and financial plan for the retail network of Sephora - 40 stores.

_Actively managed and coached a sales team of 9 person.

_Design the duty-free commercial strategy + visual merchandising, assortment, in store animation.

_Results 2014: Duty Free sell-out of 1.2m$ with 2 locations; and Sephora stores sell-out of 18m$.

Retail and B2B in Dairy Food

_Set up the sales plan with distributors / importers of 4 brands - President, Galbani, Bridel and Valbreso.

_Lead the sales execution and promotional activities in the modern, middle, low trade.

_ Coach and train the team of our distributors via meetings, seminars, market visit.

_Merchandising control, availability of goods and effectiveness on shelf - Plano gram, off take rate.

_Results 2013: Sell-in of 11M$, sold volume of 2150 T, +40% growth vs 2010.

Retail in FMCG Dry Food

_ Developed export sales activities in North Africa, a newly assigned area for Al Ghurair.

_ Target: introduce 5 brands in each country and set up sales & marketing plan.

_ Challenge: ensure profitability and healthy margin from first sales (25% gross margin).

_ Significantly developed our footprint and presence in the markets with 5 brands.

_Results 2010 : Sell-in of 700K$ by establishing in the first 5 months.

B2B in Bakery Products

_ Implement the annual sales plan for distributors and define the export budget & commercial terms.

_ Drive the launch of innovative products: 5kg industrial pack, 11g household pack and Liquid yeast.

_Recruit, coach and manage 2 sales executives based in Algiers - Top 5 market / 50% of business.

_Lead market intelligence surveys in 5 markets: Saudi Arabia, Lebanon, Algeria, Tunisia and Sudan.

_Results 2007: Sell-in of 10.5M€, 3 to 5% volume growth