Global Sales Manager
Vesper
Total years of experience :16 years, 7 Months
_Promote and sell a SaaS solution for the dairy, bakery and food industry related to dairy.
_Engage online demo and marketing in MEA + French and Spanish speaking c
B2B in Dairy Ingredients
_ Setup and execute the commercial development plan of 3 segments (Fresh Dairy - Cheese - Nutrition)
_Provide turnkey solutions to the Procurement and R&D via industrial trials, workshops, seminar, demo.
_Conduct prospecting operations to increase our market presence in MEA.
_Coordinate the supports with internal R&D and Marketing for each project.
_Results 2019: Sell-in of 14M€, 3% volume growth per year.
Duty Free Travel Retail + Sephora Key Account Management
_Act as a key partner with 2 major accounts: Sephora & Dubai Duty Free.
_Develop and implement a sales and financial plan for the retail network of Sephora - 40 stores.
_Actively managed and coached a sales team of 9 person.
_Design the duty-free commercial strategy + visual merchandising, assortment, in store animation.
_Results 2014: Duty Free sell-out of 1.2m$ with 2 locations; and Sephora stores sell-out of 18m$.
Retail and B2B in Dairy Food
_Set up the sales plan with distributors / importers of 4 brands - President, Galbani, Bridel and Valbreso.
_Lead the sales execution and promotional activities in the modern, middle, low trade.
_ Coach and train the team of our distributors via meetings, seminars, market visit.
_Merchandising control, availability of goods and effectiveness on shelf - Plano gram, off take rate.
_Results 2013: Sell-in of 11M$, sold volume of 2150 T, +40% growth vs 2010.
Retail in FMCG Dry Food
_ Developed export sales activities in North Africa, a newly assigned area for Al Ghurair.
_ Target: introduce 5 brands in each country and set up sales & marketing plan.
_ Challenge: ensure profitability and healthy margin from first sales (25% gross margin).
_ Significantly developed our footprint and presence in the markets with 5 brands.
_Results 2010 : Sell-in of 700K$ by establishing in the first 5 months.
B2B in Bakery Products
_ Implement the annual sales plan for distributors and define the export budget & commercial terms.
_ Drive the launch of innovative products: 5kg industrial pack, 11g household pack and Liquid yeast.
_Recruit, coach and manage 2 sales executives based in Algiers - Top 5 market / 50% of business.
_Lead market intelligence surveys in 5 markets: Saudi Arabia, Lebanon, Algeria, Tunisia and Sudan.
_Results 2007: Sell-in of 10.5M€, 3 to 5% volume growth
2005 Master’s Degree in International Business & Negotiation
European Business Exchange Program
BA Degree International Business & Marketing
Bachelor Degree Business & Negotiation
