Abed El Ghani Masri

Managing daily operations including overseeing order placement, inventory management, and sales processing and ensuring smooth store functionality.
• Directing the creation and management of both sales/marketing budgets and internal operational budgets, ensuring financial targets.
• Identifying the primary customer demographics and ensuring marketing and sales efforts are aligned with their needs.
• Planning sales around key times of the year, like back-to-school or holiday shopping seasons.
• Keeping an eye on what competing stores are offering, their pricing, and their promotional activities to stay competitive.

• Designing and executing sales strategies tailored to customer needs in the optics industry, driving both new business and repeat sales.
• Consistently exceeded sales targets, contributing to a 60% increase in revenue over the course of one year.
• Built and maintained strong relationships with clients, leading to an 85% customer retention rate and increased satisfaction

• Assisting in managing social media platforms and scheduling posts for consistent brand presence.
• Creating content for blogs, and social media to engage target audiences.
• Supporting email marketing campaigns by drafting content and managing subscriber lists.
• Assisting in the plan and coordination of seasonal events.