Group Marketing Head
Viva Entertainment
Total years of experience :26 years, 8 months
Film Marketing: Have worked in this area for more than 7 years with licensees of Warner Home Video, Universal Pictures, Paramount and Sony. Handled the marketing for Hollywood and Bollywood films and have successfully launched films like The Dark Knight, 300, Inception, The Departed and the Harry Potter franchise. Exploitation of the deep Catalog, launch of the BD format and assisting in the Digital business.
Planning and negotiating turnover and sales objectives with Warner Brothers, Paramount, Sony and Universal. Liaison with principles for marketing, operations and policies.
Scheduling and planning the implementation of marketing plans including media strategy, media planning and media buying.
Management of sales/marketing activity with regional offices across the Gulf countries and devising areas of growth in terms of sales.
Games: Marketing initiatives for WWE, UFC, F1, Dirt and others from THQ, Square Enix and Codemasters. Cross promotions with Microsoft and Play Station for various games.
Adeptly planning media and scheduling on various media vehicles, simultaneously developing third party alliances to enhance marketing and promotions.
Overseeing the sales and marketing operations, thereby achieving increased sales growth.
Analyzing and developing new channels to drive volumes resulting in augmented business.
Driving sales efforts involving effective promotional activities, product awareness with high potential clients for growth and profitability.
Conducting market study to analyze the latest market trends and obtaining feedback from retailers for fine tuning the selling and the marketing strategies.
As the licensee for the Middle East, supervised distribution in 8 countries to ensure simultaneous launch dates.
Excellent relations with retail partners in all countries to implement marketing initiatives and consumer promotions.
Music : More than 7 years of experience in this area and was responsible for the Bollywood film and Indi Pop division at BMG Crescendo. This involved marketing and promotion through mass and regional media, artist management and event management.
Organizing/directing the releases and marketing activities with the Warner offices in
Burbank and London, for Warner and with the MGM office in Los Angeles, for MGM.
Adeptly planning media and scheduling of spots on various TV channels simultaneously
developing third party alliances to enhance marketing and promotions.
Handling the retail tie-ups, promotional activities with key retail chains like Planet M, Music World, and other large format retail outlets and accountable for internal as well as principal budget.
Organizing/directing the releases and marketing activities with the Warner offices in
Burbank and London, for Warner and with the MGM office in Los Angeles, for MGM.
Adeptly planning media and scheduling of spots on various TV channels simultaneously
developing third party alliances to enhance marketing and promotions.
Handling the retail tie-ups, promotional activities with key retail chains like Planet M, Music World, and other large format retail outlets and accountable for internal as well as principal budget.