Chief Manager : Digital Business
Auxilo Finserve Pvt Ltd
Total years of experience :14 years, 3 Months
Oversee the design and UX for all digital properties and customer portals.
Drive innovation in and evolution of all digital channels in close partnership with Sales and Marketing goals.
Conducts measurement to increase efficiency and improve effectiveness of digital media spend.
Provide transformational leadership in building digital-led marketing capabilities and culture.
Develop and implement strategies to grow Auxilo’s business and market share through our approved methodology .
Target Market :B2C ( Indian Students those who are going to study in USA, Canada, UK, AUS etc )
B2B : Education institutions
Leading the Digital Marketing initiatives basis customer experience for the Education loan domain.
Experience across various channels of marketing i.e. Internet, Mobile and Offline Campaigns.
Planning and execution of various campaigns with the support of marketing analytics for customer acquisition and engagement on alternate channels.
Google paid Campaigns - Search, Display, ICM, Remarketing, GSPs
Responsible for management of Avanse Website, ensure the website is always in sync with Avanse vision and strategy.
Target Market : Australia, New Zealand
o Provide SEO thought leadership, innovation, process improvement initiatives to the firm and its clients
o Create and recommend SEO Strategies and tactics
o Recommend SEO measurements and monitoring methodologies
o Direct and manage internal and external teams
o Adding dynamic team members to fulfil company requirements, Maintaining the corporate and specialized websites and database.
o Planning and executing Direct and indirect web & email marketing.
o Imparting training to new team mates and other teams on Web Marketing.
o Conducted online marketing research and competitive research.
o Supervised design and implementation of new web sites, Researched new online advertising and marketing opportunities.
Manage the digital strategy across B2B and B2C. Develop, manage and execute the online marketing programs and strategies - SEO/ SEM campaigns, pay per click, search engine advertising, SMM/ SMO, paid search and cross channel web analytics for maximizing Revenue/ROI from marketing campaigns & channels. Analysis of online marketing spends/activity effectiveness, with tactical changes based upon findings.
• Creating, managing, and optimizing online marketing and search engine marketing programs for both natural (SEO) and paid search (SEM). Manage all aspects of SEO, SEM, PPC campaigns across all search engines (Google Ad Words, Yahoo Search Marketing)
• Lead a team of managers & executives to develop and execute the online marketing strategy for -
Search engine optimization
Paid Search
Display
Email
Social media marketing
Hire manage & build strong team with best in class online marketing competencies, skills & experience sets.
Partnerships and Strategic Alliance
• Develop and manage metrics and budgets; Analyze and report program performance; provide results and recommendations for improvement
Manages overall SEO strategy (both on and off-page) and implementation to increase qualified organic search engine rankings. Develop SEO standards and implement search engine optimization processes through keyword research, on-page optimization, URL structure, site redesigns, site structure & page construction, content & html optimization, SEO copywriting, linking internal structures and site maps
• Drive the strategy, revenue and profitability of paid and organic search. Accountable for traffic, revenue, and customer acquisition goals on both paid and organic search.