Director, Sales and Strategy
CarDekho.com
Total years of experience :12 years, 6 Months
• Designated as the National Business Head for TrucksDekho.com, the commercial wing of CarDekho.com
• Designated as the National Head for all Luxury auto accounts
• Head of business for North and East of India for passenger vehicles division
• OEM business tie-ups; both National and Regional
• New Product Development based on market analysis and requirement
• Integral part of the core team for company’s business strategy and overall plan and execution
• Launched CarDekho in Eastern part of India starting from scratch.
• Devise GoToMarket strategies to break into new markets and accounts.
• Design and implement partner schemes and BTL marketing initiatives
• Integral part of the product innovation & new product development team
• Directly coordinate with Vice President/ Director/CEO, in taking strategic initiatives to generate and boost the business
• Handling sales accounts for brands like BMW, Audi, Toyota, Ford, Tata etc.
• Establish & maintain good business relationship with the RMs / ZMs of OEMS
• Exponentially increase geographic / dealer / product penetration
• Generate & exceed assigned periodic revenue targets
• Customer management- Retention and Empanelment
• Identifying and Building a team of future leaders
• Mentoring the entire team for better productivity and target achievement
§ Business Landscape Analysis of healthcare in India
§ Analyzing players in different verticals in healthcare like online doctor / clinic
discovery, online consultation, online pharmacy etc.
§ Understanding the business scope for CareClues
§ Analyzing and identifying the key enablers and drivers
§ Conceptualize and design the products for CareClues (both app and web) and
process flows; so as to give the best user experience
§ Coordinate with the frontend and backend developers to set the right logic in
place for the process flow
§ Designing and executing primary market research activities to get target
groups’ feedback for better product design and experience.
§ Responsible directing the data analytics team for data collection and mining
§ Managing and guiding the operations team.
§ Coordinating with the SEO team to use the right platforms like
similarweb.com and semrush.com to analyze competitors in terms of
keywords used, backlinks used etc.
§ Coordinating with marketing team to decide on complete marketing
initiatives, which include both online and offline initiatives.
§ Coordinating with the content team to structure and develop quality
contents to score well in the SEO in Google
§ Getting the marketing collaterals done.
§ Directing the sales team for customer and revenue target achievement
§ Preparing the investor deck
§ Preparing the financial documents for CareClues
§ To achieve and excel the periodic sales target
§ To manage a sales team of Demand Generators, Terr. Sales In-charges,
Supervisors etc
§ To manage, guide and follow up with the business development team
§ To manage the channel system consisting of C & F, wholesalers, retailers
§ To expand the business network(Competition counters/ Alternate Channels
/ New 2 B)
§ Design and implement business developmental activities
§ To design and implement secondary schemes and BTL activities
§ To manage and maintain the depot stock levels and do necessary indenting
§ Sales forecast and budget planning
§ To do necessary data analysis and market research for understanding the
market
Achievement
§ Successfully completed the pilot project of the launch of Berger Xpress
Painting successful in the WB market and achieved the desired sales numbers
§ Received a Pre Placement Offer from Berger Paints based on my excellent
performance during summer internship
Design, Develop and Deliver SCR’s and associated Workflow Enterprise
modules
§ Production Support - Analyze, Diagnose and Debug POCs
ABHINANDAN NARAYAN
PGDM / MBA - Sales | Planning | Strategy | Business Development
Email: abhinandan.narayan12@iimranchi.ac.in
Phone: +91-9804911822
§ Formulate and Augment several business documents such as Impact
Analysis, BRD
§ Responsible - Training & Mentoring new joiners with the Domain & Technical
knowledge
Achievements
§ Selected as Offshore lead and owner of an application called “Workflow
Enterprise”
§ Conceptualized, Strategized and Acquired Integrated Workflow project
worth $ 9, 00, 000
* MBA from one of the TOP B schools in India / Asia * MBA with major in Sales and Business Strategy * Among 1 % of total exam takers in India * First person from the batch to get an offer for Final Placement * One Summer Internship and two live internship during the period
courses: Core Competency