Account Manager
Adobe Systems
مجموع سنوات الخبرة :14 years, 8 أشهر
• North America Account Management: Managing client accounts across hospitality, beverages, banking, and automotive industries, delivering tailored advertising strategies that meet each sectors unique needs.
• Advertising Budget Management: Operating an annual advertising spend of $30 million, optimizing allocation for maximum ROI and achieving client marketing objectives.
• Team Leadership: Directing a team of six, including Associate Account Managers, Campaign Managers, and Campaign Traffickers, fostering a collaborative and high-performance work environment.
• Media Planning: Building strategic media plans based on RFPs, aligning with client goals to maximize campaign effectiveness.
• Deals and Partnerships: Integrating Programmatic Guaranteed and PMP deals with publishers, strengthening relationships and expanding media opportunities.
• Diverse Campaign Management: Directing performance and branding campaigns across various formats such as pre-roll, CTV, display, and native, achieving advertiser KPIs.
• Performance Monitoring: Establishing key performance metrics like ROAS, unique visit/click rate, conversion rate, cost per unit, and cost per order to optimize campaigns.
• Audience Management: Modelling advertisers in setting up Adobe Audience Manager segments, traits, and tracking pixels for precise, targeted marketing.
• Cookieless Strategies: Steering advertisers in implementing Cookieless tactics, such as RampID, ID5, and UID2, ensuring effective marketing in a privacy-focused environment.
• Data Analysis: Leveraging Adobe Analytics and PowerBI to track and analyse campaign data, designing informative workspaces for strategic decision-making.
• Advanced Measurement Studies: Conducting in-depth studies to assess and improve advertising performance, delivering actionable insights to enhance campaign impact.
• Product Collaboration: Collaborating with customers and product teams to improve the overall product experience.
• Account Management: Oversaw a diverse portfolio of clients across several industry verticals, including Tourism and Hospitality, Food and Beverages, Investments and Banking, Automotive, Consumer Durables, Electronics, and Real Estate.
• Revenue Management: Administered a Yearly revenue stream exceeding $1.5MN for Indian market.
• Team Leadership: Directed a team of five Client Servicing Managers and manage client relationships across various regions in India.
• Campaign Development and Execution: Created, oversaw, and implemented custom content campaigns using data-driven best practices to maximize engagement and ROI.
• Campaign Formats: Managed a range of campaign types including native banners, video, and advertorials.
• Performance Campaign Management: Worked with various attribution and cost models such as CPA, CPL, CPD, CPI, CPC, CPG, and CPV to ensure efficient and effective campaign performance.
• Campaign Analysis and Strategy: Evaluated campaign performance, deliver strategic insights, and provide post-click analysis to guide future campaigns.
• Global Account Management: Oversaw accounts from various countries including the USA, Australia, New Zealand, Singapore, Indonesia, and India.
• Team Leadership: Directed a team of 10 individuals responsible for client servicing, programmatic and ad operations, reporting, and market research.
• Media Planning: Crafted customized sales and marketing proposals for the sales team based on requests for proposals (RFPs) and requests for information (RFIs) received from advertisers.
• Programmatic Advertising: Negotiated and integrated Programmatic Guaranteed, Preferred Deals, and Private Marketplaces (PMPs) with publishers and SSPs.
• Campaign Management: Supervised Video, CTV, Display, and Interstitial campaigns across different demand-side platforms (DSPs) such as Vdopia (Chocolate) Internal, TubeMogul/Adobe Advertising Cloud, The Trade Desk (TTD), Google DV360, and One by AOL.
• Tracking Mechanism Expertise: Gained proficiency in various third-party tracking methods including standard tags, JS tags, iFrame tags, VAST, and VPAID.
• Viewability and Fraud Prevention: Amplified expertise in viewability, fraud, and invalid traffic (IVT) tracking tools like IAS, Pixelate and MOAT.
• Client Relationship Management: Built and maintained strong business relationships with clients across different regions, focusing on delivering quality and ensuring high levels of customer satisfaction.
• Revenue Maximization: Identified opportunities for cross-selling and up-selling within the existing client base to increase revenue.
• Advertiser Spend Optimization: Maximized advertiser spend on the Chocolate Exchange while ensuring optimal performance for the exchange and DSP by optimizing the QPS and relevant optimizations.
• Managed overall Sales and Marketing responsibilities for the organization.
• Handled sales for the various services and solutions offered by the organizations.
• Handled Ad-sales for partners like Sahara Samay News Network, Wizcraft International.
Successfully compelted Bachelors of Technology in Electronics and Communications. Completed 3 months internship with Hutchison Essar now doing business as Vodafone India.
Succesfully completed full time Masters in Business Administration with majors in Marketing and Information Technology. I succesfully compelted 4 months Internship in Marketing Communicatons department for Samsung India.