ابهيشيك debnath

• Supported governance of an enterprise analytics initiative for a leading management consulting firm.
Engagement concluded due to client-side scope realignment.

• Directed a $2M omni channel platform modernization program spanning CRM, marketing data
infrastructure, and multi-channel execution systems across 5 markets, delivering scalable data
foundations that unlocked new revenue channels.
• Orchestrated program delivery with 60+ engineers, marketers, and cross-functional stakeholders,
completing the program in 7 months (ahead of industry benchmarks) with zero production downtime.
• Defined cross regional ownership models in collaboration with US-based VPs and Directors,
establishing accountability structures for CRM, data pipelines, and marketing operations across India
and US teams.
• Sustained delivery velocity and team morale during a major business downturn, maintaining stable
production outcomes while proactively managing organizational uncertainty and change.
• Partnered with McKinsey to architect an enterprise-wide data audit framework; led CRM, data, and
analytics audits that improved data integrity, produced reusable QA playbooks, and established cross
geography standards. This helped in mitigating compliance risk estimated at up to $10M annually.

• Built and operationalized Cheggs India Global Capability Centre (GCC) for marketing operations, CRM,
and growth functions — defining the capability transfer roadmap, hiring and L&D frameworks, and
designing the cross-geo operating model that delivered $600K in annual OPEX savings.
• Established SLAs, governance frameworks, and executive reporting rhythms between India and US
teams, earning progressive scope expansion from SEO operations into CRM, analytics, and marketing
automation.
• Architected automated performance, spend, and reporting systems using API integrations and BI
dashboards (Domo, Tableau), eliminating manual 24/7 reporting dependencies.
• Led digital operations and workflow automation across engineering, analytics, SEO, and marketing
teams, creating integrated Slack-Jira-Confluence operational workflows.

• Built Indias SEO and digital operations function from the ground up, scaling from a single contributor to
a 5-person team and developing global SEO/marketing playbooks adopted across multiple regions.
• Created data validation, analytics, and optimization standard operating procedures that became
benchmarks across geographies.