Senior Manager
Nielsen
مجموع سنوات الخبرة :17 years, 0 أشهر
As an integral part of Nielsen B2B-Industry Market Research team, I head the research,
consulting and business development for the South India market. .
* I also hold responsibility for driving the syndicate research business of Nielsen (pioneering
the first of its kind business in Nielsen) catering to International market with prime focus in
MENA, Europe and USA.
* I balance multiple responsibilities that involve:
* Identifying the business through existing client relationships/RFQs/new business
development.
* Understanding the pain-points/ requirement of the client and elaborating Nielsen’s
capabilities
* Developing strategies that addresses to the challenge and providing adequate
solution to the client
* Proposal writing, evaluating cost/expenditure, liaising with data acquisition team,
negotiating with client to ensure win-win situation.
* Driving the Research through a team of committed analysts and data acquisition
experts.
* Putting together available information in form of report (Word/PDF or PPT)
* Presenting the final report to the client, receiving feedback, making necessary
changes (if suggested), maintaining long-standing relationship.
Major Projects with Nielsen:
* FMCG: Furnished a global report on cooking oils and fats for a Tier 1 Global Food Production
company based out of UAE. I was involved in all stages right from creating the opportunity to
negotiation and final execution of the project.
* Healthcare: Closed a big ticket deal with a global m-health company based out USA for
assessment of diagnostic apps market in South Asia, particularly India. Handled the RFQ,
developed the proposal and complete execution of the project.
* Retail and E-Commerce: Worked with a Indian market leader in Home furnishing solutions
to estimate the current sofa market in India. Study involved both Qualitative and
Quantitative assessment of the market.
* Building and Construction: Carried out a Brand Evaluation study for a Global Paint
company with major emphasis on assessment of its brand presence in South India.
Created opportunity, closed deal and executed over 10 projects in six months that ranges from
market sizing to location study, pricing study, customer satisfaction and brand evaluation studies.
2. Head of Client Engagement- Sales and Consulting
Domains: Energy and Power, Information Technology, Automotive, Aerospace and
Defense
Headed the consulting and client engagement of four major domains- Energy and Power, ICT,
Automotive and Aerospace.
* Strategic solution provider for over 200 companies ranging from Tier 1-Tier 5.
* Core focus on Middle East, North Africa and Europe market.
* Credited and appreciated for handling tier-1 Oil and Gas firms during the price slump period.
* Worked in tandem with the sales and research team to strike an equilibrium for apt delivery
of results.
* Managed a team of 25 members that included sales and research analyst from USA, Europe,
MENA and Asia-Pacific market.
* Proactively develop/nurture client relationships, that includes industry connects with CXOs
of top companies across the globe in Energy and Power, ICT, Aerospace, Automotive
domains.
Key Projects and Achievements
* Oil and Gas: Successfully implemented and marketed the “Middle East and Africa Power
Rental Market report” during the oil and gas price slump. Converted the report into the
predictive assessment report that analyzed the market scenario to perfection.
* Revenue: Generated revenue of over $2 Million through Syndicated and Customized
research solution- across the globe.
* Identified as the “Champion in Client Engagement” by the management appreciating my
consistent performance
Conduct client focused business development/networking activities in order to achieve
revenue.
* Identify and develop new business opportunities in-line with Frost & Sullivan’s services &
deliverables.
* Build relationship with Research Groups and Technology Transfer offices to partner on Frost
& Sullivan: Market Research, Technology Research and Econometric Research Solutions.
* Responsibilities include identifying revenue opportunities with new clients
* Projection of strong pipeline to management for future prospect.
* Coordinate with the research and client value enhancement team to provide best in class
service to the prospective clients.
* Constantly updating the existing clients on all the new service for revenue generation.
* Generated revenue of over $50, 000 in a year through Syndicated and Customized research
solution- across the globe.
* Recognized and appreciated for my performance with a 20% increment in less than 1 year of
joining.
Domains: Market Research for Media, Retail, ICT, Real Estate
Key Accountabilities and Responsibilities:
* Understanding and analysing feature requirements and estimating the testcases for the
feature
* Documentation of Product Test Plan, Product Test Objectives.
* Preparation of Test Case files with instructions to test in lab.
* Use PTP Pre-Review Checklist tool to notify about the submission of PTP into the library and
external review announcement.
* Achieving mile stones (Planning, Performance, Execution, Deployment) as per schedule.
* Raising Change Requests (CR) for any test case failure scenarios using CLARIFY
Key Accountabilities and Responsibilities:
* Telesales Executive selling into Chennai Market
* Sales of Taj-Epicure privilege cards.
* Awarded best sales executive for the months of July, August and September, 2007
Market Research * FMCG
* Qualitative and
Quantitative research
* Client Engagement
* Retail and E-
Commerce
* Project Planning and
Execution
* Strategic Consulting * Energy and Power
* Syndicate/Desk/Off-the-
Shelf Reports
* Brand Positioning
* Building and
Construction
* Go-to-Market Strategy
* Customer/Channel
Satisfaction Surveys * Travel & Hospitality
* Brand tracking, Pricing, Ad
testing & tracking
* Concept Testing
* Information
Technology
* Social media research
* Competition
Assessment * Healthcare
* Data Acquisition
* Consumer Insights
* Aviation and
Defence
* Feasibility Studies
* Industry Trend
Analysis * Chemicals
* Research report writing
* Key Account Planning * Real Estate
* Customer Satisfaction &
Loyalty
Awarded First Class Honours Key Courses covered: Business Planning, Statistics, Business Research (Quantitative, Qualitative), Requirement Documentation, and SAP-ERP
Bachelors of Engineering with core focus on Digital Systems, Signals and Processing systems like Advanced Microprocessor