Account Director
Momentum Worldwide - McCann Global
Total des années d'expérience :13 years, 2 Mois
Global Key Account Management
Business Management
Branch Operations
Business Development
Client Servicing
Account Management
Brand Development
Account Management / Client Servicing
Provider of exceptional level of client servicing and account management
Have strategized, designed and implemented various BTL projects for the clientele
Monitor and track campaigns to determine effectiveness and determine future changes
Assess and research market competition in order to develop effective tactical marketing plans to drive client revenue growth
Adept at Introducing new products or services and recording responses client inquiries and suggesting solutions to improve products or services
Capable of building strong customer relationships through rapport and interaction
Can take detailed instructions, execute them and inject as needed fresh and innovative adjustments resulting in goals that exceed expectations
Able to operate in a fast-paced dynamic environment multi-tasking and accomplishing goals in sufficient manners
Milestone Projects / Awards
Vivo ILP 2017
Reebok - The Pump sessions
Corona sunset sessions
PM Modi Rural outreach campaign
Report to Business Director and administratively to the Sr Business Director - Experiential Events and Activation
Business Development / Client Servicing
Develop and execute against a comprehensive lead generation / conversion plan for PepsiCo, GlaxoSmithKline, ABInBev, Volvo, GM Motors, VIVO, Airtel, Amex, PayTM, YUM Brands etc.
As a business partner to the key clients operating across varied business models for their Brand Management, Product Launch, Business expansion, Campaign BTL, social media marketing
Influence (or impact) customer on boarding.
Possess the technical ability to explain & sell Branding/Advertising & Digital Marketing Services
Play a major role in all client pitches right from brainstorming to building a detailed proposal / presentation of ideas to flawless execution
Keep current on emerging online trends and best practices within Experiential, Traditional and digital marketing industry
Develop long-term strategic relationships with key accounts & ensure customer satisfaction
Project Management / Campaign Management / Activation / Event
Led and managed bi-monthly flagship project for the Associate Sponsor VIVO Mobiles Pvt. Ltd in Indian Premiere League 2016 as Key Activation Manager
Strategic thinker with hands on experience & understand the advertising industry
Led and activated a 12 month SCP for GSK for brand Horlicks with a record conversion of 6 million kids
Led and activated Sales program for Airtel on the flagship “No wastage” Campaign
VIVO Mobile New Product Launch - Media and Dealership across India (Two Launches)
To be able to multitask with various clients and various campaigns taking place simultaneously in a high pressure environment
Working on the 11 Million outreach program for Central Government Project
Ideated and conceptualised Launch for key clients that include automotive, FMCG, Beverage and Technology sector
• Analyzed latest market trends, provided valuable inputs for fine tuning marketing strategies as well as achieving top line and bottom line profitability.
• Looked after advertisement and Branding activities. Drove successful promotional campaigns for faster establishment. Planned strategies to achieve business goals aimed towards the growth in business volumes as well as profitability.
• Involved in designing business proposals and presentations for the organization and assisted the advertising team in achieving targets.
• Looked after overall media planning & evaluated the effectiveness of marketing campaigns, systems & processes through consistent feedback gathering & managed marketing activities across the region; formulated and implement market specific brand promotional line of attack to amplify the top of the mind recall
• Looked after strategy planning for enhancing brand image, acceptability and positioning, resulted in consistent growth in business opportunities.
• Strategized and implemented plans on driving consumers at Retail outlet. Promoted brand value by organizing events
• Evolved market segmentation & penetration strategies to achieve targets & identifying key/institutional accounts and strategically secure visibility.
• Working with the Brand Marketing Team in the Brand Properties and Activations vertical and developing a comprehensive BTL/VM Plan & execution approach.
• Identifying appropriate touch points in area allotted, Event conceptualization, budgeting and onsite management, Maintaining an amicable relationship with internal departments and vendors - Brand Planning and Execution - Brand Engagements and Properties/Events/Fairs/Concerts - Reader Engagement campaigns.
• Making fact-based decisions regarding marketing strategy to develop the name as a brand while designing effective and cost-efficient implementation programs based on Customer Analysis, Competitive Analysis, Collaborator Analysis and Industry & Company Analysis
• Providing briefs and liaising with activation and creative agencies to develop marketing campaigns. Built four pillars of brand activation into the positioning and belief of the business - Planning, Reach, Execution & Measurability
• Conducting strategy planning for enhancing brand image, acceptability and positioning, resulting in visibility and consistent growth in business opportunities
Handled all the Marketing - offline and online as well as assist in the overall management of the Institute - Regular administrative roles - Client servicing and Event building (Conceptualizing and execution)
Generated sustainable market share of various products in the territory by conducting detailed market analysis to collect data on competitor brand to provide feedback to the company office.
Facilitated effective Customer Relationship Management through satisfactory customer service, timely resolution of customer queries
Looked after inventory management and control, maintained adequate inventory and replenished it based on demand/supply forecasts
Rationalized the manpower for proper execution of marketing and business development while achieving the optimal balance between top line and bottom line performance and shouldering full P&L responsibility for overall product positioning and sales operations.
Led training & monitoring the performance of team members to ensure efficiency in sales operations and achieve individual & group targets.
Interfaced with institutional & corporate clients for suggesting the most viable product range and cultivates relations with them for securing repeat business.
Analyzed latest marketing trends and tracking competitors’ activities and provided valuable inputs for fine tuning sales & marketing strategies.
Implemented competitive strategies to generate sales, to develop & expand market share towards achievement of revenue & profitability targets.
Effectuated sales promotion activities like publicity campaigns for enhancing awareness & visibility as a part of market development effort.
Participated and won in Inter-college activities and competitions
Won Inter-college cultural awards Organized technical and cultural Fests Organized and managed various inter-college competitions
Cultural awards - Dance Sports certificates for active player in football, volleyball.
