Assistant Manager - Digital Marketing
Star Health And Allied Insurance
مجموع سنوات الخبرة :11 years, 11 أشهر
- Planning and Optimising SEM and Affiliate Marketing campaigns across multiple platforms to meet lead generation targets.
- Managing Social Media assets of the company which includes facebook, twitter, YouTube and LinkedIn
- Creation and management of email campaigns as well as internal company newsletters
- On-boarding Online sales Channel partners and coordinating with them to make sure agreed Targets are met
- Managing agency and vendor relationships and constantly following up to make sure deadlines are met.
- Monitor Website performance using Google Analytics for generating actionable insights.
- Initiated a complete Website re-development project and executed successfully. The revamped website was designed keeping latest UI/UX trends
- Was actively involved in the implementation of various new digital initiatives in the organisation including the re-development of the Mobile App, Instant Buy, Click2Call, Live Chat, e-commerce portals for channel partners and Insurance Agents, New Claims intimation process flow etc.,
- Initiated the implementation of Cookie based retargeting and personalised campaigns using Vizury’s Engage Platform
- Constantly exploring avenues to expand digital foot print for the organisation
Used keywords, research, and understanding of social media to examine and
analyze online trends in Twitter, Facebook, YouTube, blogs, reviews, and
forums for brand awareness, consumer sentiment, and conversation drivers.
Clients included Fortune 100 companies in apparel, food consumer products,
pharmaceuticals, and telecommunications, entertainment, and technology.
• Proficient user of ForSight™, the social media analytics software platform
Research new consumer trends, innovations, and business challenges facing
key industries targeted by the sales team.
• Analysing business questions and current cultural / news events using
ForSight, for the company blog, client demonstrations, and other sales and
marketing projects.
• Writing research briefs for the UK Sales and Marketing team and drafting
blogs and other marketing content.
• Contribute to other marketing projects, and Presales POCs.
Clients included Fortune 100 companies in apparel, food consumer products,
pharmaceuticals, and telecommunications, entertainment, and technology.
Part of all Digital Marketing Activities
• Insight/Idea generation for marketing and promotional campaigns
• Collateral development for campaigns
• Deployment for campaigns
• Measurement and reporting results.
Marketing Touchpoint Management
• Google PPC optimisation promotional campaigns
Modules Include: Communication and Media Management; Building Customer Insight; Web Analytics; Web Application; Negotiation skills; Advanced digital Communication; Retailing in the digital age; Design Thinking Marketing A few achievements: • Was selected as one of the top teams to present an advertising campaign to Yahoo UK executives in Starcom MediaVest, London. • Completed Dissertation on the use of Social media data for predicting consumer trends in the Travel Industry.
Modules include: Journalism; Advertising; Commercial arts; Graphic design; Writing for Mass media; Audio visual communication; Documentary and Ad- Film making; Communication media A few achievements: • Was actively involved in University events and programs. • Produced and directed several short films and documentaries. • Was also a free-lance graphic designer during this period.