Client Executive
dentsu communications Pvt. Ltd.
Total years of experience :13 years, 6 Months
• Coordinating with the client on daily briefs, undertaking competitive communication tracking, situational analysis, insight mining to ensure effective communication concepts that would held to build top of mind recall for the brand in the consumer psyche.
• Conducting primary and secondary research at various occasions to gain the actual market perception of the brand/category and consumer expectations.
• Prominent Clients handled include ICICI Securities and Star Union Dai-ichi.
• Competition tracking for ICICI Securities
• Market analysis for Star Union Dai-ichi
• Below The Line (BTL) activation for Steve Madden and Kenneth Cole, involving in-mall activation, Shoe Chandelier, spreading ‘Kennethism’ through vouchers and mailers.
• Worked on the integration of brands for the digital platform of the Dainik group.
• BTL marketing for movies for “Enemmy”, “Aatma”, “Yaariyan”, involving a series of college activations, music launches, social media activations and media releases.
• Conceptualised CSR campaign for Project Swades, an initiative by Mrs. Zarina Mehta.
• Conceptualised non-fiction shows for Sahara and Filmfare, wherein Filmfare was integrated in a General Entertainment Channel category and travel show for Video-on-demand.
• BTL activations for various Brands
• Movie Marketing & Promotions
• Compiling prospective buyer database from various sources
• Approaching corporate clients for selling of office spaces
• Selling and negotiating with the prospective buyers of flats and office spaces
• Planning and executing various promotional activities and project launches
I completed my PGDM (MBA) in marketing in April 2014, in 2 years of the course, following are my achievements: • Head-Marketing of Inter-College events • Won a Pan-India Integrated Marketing Communication (IMC) competition held at N. L. Dalmia, 2014 • Organized first ever Inter-College event for Welingkar Institite of Management • Marketing Intern - Business of Ideas • Trainee Account Executive - Dentsu Communication Pvt. Ltd. which got extended in March 2014
