Abhushan Sarraf

Digital and Social Media Function
* Responsibility of creating and managing Digital Marketing Calendar for the year
* Setting up and Managing Performance, Brand Marketing through digital media vehicles like Google
SEM, Facebook, Twitter Marketing, Display marketing, Video OTT platforms
* Mobile Marketing through Ad networks, and native platforms
* Reduced Cost of Acquisition on Facebook by around 3 times with same money outlays
* Setting up of analytics for measurement of campaign performance through internal, external
stakeholders
* Managing Reengagement and Retargeting campaigns through CLM/CRM
* Preloads and Mobile Retail Channel Management through multiple OEM partners
* Email and SMS marketing
* Managing Online Media Strategy for launching Verticals for Jobs, Real Estate and Cars
* Handled a budget of $300K-$500K per month
* Creation and Distribution Management of Content (Non TV)
* Offline function
* Planning and executing traditional Media like TV, Radio, Cinema and Print for Brand campaigns
* Co-branding campaigns with brands belonging to the Ecommerce and News domains on print
* Offline Media strategy Management for Jobs and Real estate verticals
* Internal Budget Management for Marketing, Vendor Management for Marketing agencies
* Other Details: Well versed with multiple marketing and automation tools like Facebook Power Editor, AT
Internet, TUNE (MAT), urbanairship and Nanigans

Digital and Social Media Function
* Responsibility of creating and managing Digital Marketing Calendar for the year
* Setting up and Managing Performance, Brand Marketing through digital media vehicles like Google
SEM, Facebook, Twitter Marketing, Display marketing, Video OTT platforms
* Mobile Marketing through Ad networks, and native platforms
* Reduced Cost of Acquisition on Facebook by around 3 times with same money outlays
* Setting up of analytics for measurement of campaign performance through internal, external
stakeholders
* Managing Reengagement and Retargeting campaigns through CLM/CRM
* Preloads and Mobile Retail Channel Management through multiple OEM partners
* Email and SMS marketing
* Managing Online Media Strategy for launching Verticals for Jobs, Real Estate and Cars
* Handled a budget of $300K-$500K per month
* Creation and Distribution Management of Content (Non TV)
* Offline function
* Planning and executing traditional Media like TV, Radio, Cinema and Print for Brand campaigns
* Co-branding campaigns with brands belonging to the Ecommerce and News domains on print
* Offline Media strategy Management for Jobs and Real estate verticals
* Internal Budget Management for Marketing, Vendor Management for Marketing agencies
* Other Details: Well versed with multiple marketing and automation tools like Facebook Power Editor, AT
Internet, TUNE (MAT), urbanairship and Nanigans

• Facebook Marketing for Brand and Performance (ROI) for all the brands in the Ambit of Infoedge group
• SEM on Bing (YSM!) and Google Adwords for Jeevansathi, Naukri and 99acres
• Mobile Marketing for acquisition through exchanges, RTB, Networks
• Marketing Research

Facebook Marketing for Brand and Performance (ROI) for all the brands in the Ambit of Infoedge group
* SEM on Bing (YSM!) and Google Adwords for Jeevansathi, Naukri and 99acres
* Mobile Marketing for acquisition through exchanges, RTB, Networks

Buying Preference of Youth in Motorcycles
* Understand the reasons as to how can the Sports bike segment be augmented in the India Markets and the
reasons for the slow movement of Bajaj Pulsar in comparison to its nearest competitors

Managing US client like Wellpoint, Inc for their health insurance sector
* Suggesting and Implementing methods to reduce errors while loading data onto client servers.
* Worked as a QC for daily compilation of team performance on the basis of errors and suggesting better
ways of planning