أبرس صديّق

As the Chief Technology Officer at Manal Apparels Pvt. Ltd., I lead technology across multiple sub-brands, managing a team of developers and driving projects from concept to launch. I oversee the development of multi-e-commerce websites using the MERN stack, AI-driven multi-agent systems built with LangChain and LangGraph for the digital marketing team, and React Native mobile applications for end-users. In my role, I work closely with stakeholders to define product requirements, set priorities, and ensure timely delivery of high-quality, scalable, and secure solutions. Combining hands-on development with strategic leadership, I focus on mentoring teams, coordinating cross-functional efforts, and delivering innovative technology products that align with business objectives.

E-Commerce Platform: Enhanced a MERN stack and Next.js e-commerce site, increasing retention by
25% and conversions by 15%.
Custom Authorization: Developed secure role-based authorization with Zod and JWT, improving login
security.
Frontend Development: Created responsive interfaces with Tailwind CSS, collaborating closely with
designers on functional components, and contributed to UI/UX design to enhance user experience.
Project Management: Managed the full project lifecycle for a full-stack e-commerce application,
ensuring timely delivery and alignment with client goals.
Team Leadership: Led a team in developing a full-stack e-commerce application, overseeing execution
and alignment with business objectives.

Brand Development: Scaled a D2C & B2B fashion brand with online and offline sales, generating ₹1.2
Cr in 2023 and nearly ₹2 Cr in 2024 revenue.
Platform Engineering: Built and deployed the brands e-commerce platform using Next.js and AWS,
ensuring scalability and high availability.
B2B Expansion: Enabled white-label manufacturing for multiple brands, increasing profit margins and
establishing a strong B2B channel.
Product & Collaboration Management: Led product design, catalog curation, and influencer
marketing campaigns, improving brand visibility and boosting engagement.

Full-Stack Development: Built and maintained full-stack web applications using the MERN stack for
various NGOs, significantly improving their online presence and user accessibility.
Backend Optimization: Optimized backend APIs, reduced server response time by 35%, and
implemented SEO strategies that boosted traffic by 50%.
UI/UX Design: Designed responsive interfaces with Figma and Tailwind CSS, enhancing user
experience by 40%.
Deployment & Uptime: Deployed apps on AWS, ensuring 99.9% uptime and seamless scalability.