Head of Dept -Sales & Logistics
Food Industries Polytechnic
Total years of experience :22 years, 10 Months
Being Head of Department, I am responsible for developing and executing training modules for supply chain - Sale & logistics through a team of dedicated trainers. These training programs are designed to develop Saudi cadre in upcoming challenges of Food Industry Supply chain.
• Having responsibility of one of the biggest Region - Central based at RIYADH with a team of more than 150 employees and 50 distribution vehicles with national contribution of more than 40% in overall company revenue.
• Responsible for the delivery of sales objectives for each channel: Retail, Mini Market, Wholesales & Key Accounts in Central Region through dedicated teams.
• Keep a close liaison with supply chains, production, finance, human resource and logistics for a profitable running of business.
• Received Best Regional Performance Award 2021 with highest growth among all regions.
the first ever milestones of SR 100xmillion sales in Riyadh with enhancing overall contribution to 40% in KSA during 2019.
•Successfully implemented SALES BUZZ for effective distribution in 138xdistricts of Riyadh.
•Redesigning and development of existing retail routes on DISTRICT WISE coverage of Riyadh City with geo mapping of each route.
•Special focus on team building and development of employees. Internally promoted 7-Salesmen to Supervisor level for career enhancement.
(0.7 x Year)
•BP industry is one of the pioneers and third largest confectionary/ FMCG company in Pakistan.
•Responsible for the supplies and distributions of BP’s products across North region.
•Handled a team of more than 60 people across region includes 2xZones i.e. Rawalpindi/Peshawar.
•Responsible for delivery of company objectives - annual/monthly & quarterly basis. Annual Turnover of more than Rs1xBillion.
Foods-fastest growing FMCG company in Pakistan having confectionary and culinary sauces portfolios.
•Restructured a financially sick unit-Dawn Mayo by developing and restructuring the whole unit within a limited period of time.
•In Oct’16, this unit first time crossed breakeven and turned into a profitable entity.
10 x Years)
•Responsible for Trade Category Plans of Dairy Omung & Beverages in align with Brands strategies on National level.
•Took number of initiatives for enhancing product category as business units includes 2xGlass Omung/Back to School/Display drives 2M/3M/etc.
•Closely monitor Load management/Productivity/drop size etc. reports for management decision and team direction.
•As a result, Dairy Omung volumes shoot up from 40k to 85k LPD.
•Having a close liaison with brand team and sales for overall business growth. Drive strategies for enhancing shelf space & merchandizing opportunities.
Abbottabad had given the highest sales growth of 54% over last year and attained the milestone of Rs1 billion revenue sales in 2012. Successfully planned & executed Handling Model in Abbottabad for covering of remote towns of Shangala district.
• Similarly, WahCantt had shown tremendous growths over targets and attained the milestone of Rs 1.2 Billion revenue sales in 2011.
for maintaining and growing of “Key Accounts” business of EFL in Lahore.
•Ensured Availability, Displays & Merchandizing of EFL products at these Key Accounts through a team of TSM’s (Territory Sales Managers) and MO’s (Merchandizing Officers).
•Planned and executed of all Merchandizing Activities: Placement of Retail Media, Backlit/Unlit Fascia’s etc at Key Account.
•Responsible for the businesses of Metro/Makro Cash & Carry - Lahore and have a close contact with their management for overall business.
(6.5xYears)
•Selling & Distribution of PEPSI COLA/ BOTTLERS products in South Unit of Lahore, by direct distribution.
•Lead a cross functional PEPSI-COLA sales team towards achieving desired business results.
•Provide Results-oriented input to the GM in developing & implementation of the AOP.
•Managed & Controlled the Warehouse Activities through a team of Unit Controllers for keeping the Unit continuous viable and profitable by making effective and cost-efficient operations.
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