Achraf El, UX/UI Designer

Achraf El

UX/UI Designer

OCP Maintenance Solutions

Location
Morocco - Casablanca
Education
High school or equivalent, Baccalaureate Degree
Experience
9 years, 1 Months

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Work Experience

Total years of experience :9 years, 1 Months

UX/UI Designer at OCP Maintenance Solutions
  • Morocco - Casablanca
  • My current job since May 2023

Spearheaded end-to-end design processes, seamlessly blending UI aesthetics with UX functionality for web and mobile applications.

Build interactive prototypes to demonstrate and test design concepts.

Iterate on designs based on feedback and usability testing results.

Lead and collaborate with front-end development team to ensure seamless integration of design and functionality.

Work closely with product managers, developers, and stakeholders to align design goals with business objectives.

Motion & UX Designer at Popcard
  • Morocco - Casablanca
  • December 2022 to May 2023

Took charge of end-to-end UX/UI processes, crafting user personas, conducting research, and delivering intuitive interfaces for the flagship web and mobile application. Orchestrated captivating promotional motion videos, seamlessly blending marketing objectives with innovative visual storytelling to enhance brand presence. Drove front-end development eforts, ensuring a harmonious integration of design elements and motion graphics for a polished and user-friendly product.

Freelance Motion & UX/UI Designer at AEON 360
  • Morocco - Casablanca
  • November 2021 to December 2022

Elevated brand perception through creative visual design.

Took charge of marketing campaign assets. Delivered innovative UX/UI designs for a diverse clientele within the agency landscape, spanning web and mobile applications, ensuring high-quality and client satisfaction.

Infographic Designer at GeneraFi
  • Morocco - Casablanca
  • October 2021 to December 2022
Creative Graphic Designer at GénéraFi
  • Morocco - Casablanca
  • October 2021 to December 2022

Conceptualized and crafted diverse collateral, ranging from corporate brochures and social media posts to compelling promotional videos, showcasing a broad spectrum of design skills.
Overseeing the creation of user-friendly interfaces for web and mobile applications, ensuring a seamless blend of creativity and functionality Seamlessly translated brand identities into visually striking designs, maintaining consistency across various platforms and communication channels.

Freelance Motion Designer at 319 PROD
  • Morocco - Casablanca
  • November 2021 to January 2022

• Spearheaded the Saba+ teaser campaign by Syngenta Maroc.

Freelance ShortVideo Editor at Kuaishou (Kwai)
  • China - Beijing
  • September 2021 to October 2021

Edit and assemble short-form videos, adhering to project briefs and creative guidelines.

Cut, trim, and arrange footage to create engaging and visually appealing stories.

Freelance Graphic & UX Designer at Fiverr
  • Morocco - Casablanca
  • January 2017 to January 2021

Collaborate with clients to understand project goals and user requirements for both UX/UI and graphic design projects.

Education

High school or equivalent, Baccalaureate Degree
  • at El Mehdi Bennouna High School
  • January 2018

Specialties & Skills

Prototyping
Interaction Design
Research
User Experience
User Interface Design
User Research
Wireframing
Design thinking
USER EXPERIENCE DESIGN (UX)
INTEGRATION
BROCHURES
COMMUNICATIONS
GRAPHIC DESIGN
CREATIVITY
SOCIAL MEDIA
VISUAL DESIGN
User testing
USABILITY TESTING
Prototyping

Languages

English
Expert
French
Intermediate
Arabic
Native Speaker