Manager Strategic Alliances - Business Ventures Division
Nesma
Total years of experience :16 years, 2 Months
- Source and target niche construction technologies and engineering services for the holding company
- Establish regional alliances and strategic partnerships with international partners
- Conduct due diligence and develop merger & acquisition strategies
- Acquire businesses and form new Joint Ventures with international partners
- Negotiate terms of operations with potential partners
- Negotiate, draft and manage contracts and service level agreements
- Develop business for start-ups and existing Joint Ventures
- Overlook the operations of startup companies and manufacturing units within Nesma
- Assist in planning and execution of marketing activities in the downstream sector.
- Responsible for branding and positioning of STP products across Greater Toronto Area
- Capture and translate voice of customer into market winning offerings.
- Work closely with client's brand/product managers to provide solutions and general marketing expertise to help them successfully promote and sell their products.
- Develop and implement strategies for both new and existing products
- Influence all phases of marketing, from design and distribution decisions to advertising and PR messaging
- Perform market research to identify target markets and assess consumer perceptions, competition, business trends and product value.
- Develop an overall brand strategy directly affecting logo and package design, pricing, placement, advertising campaigns and customer service messaging.
- Identify best suited mediums for advertising and distribution channels.
Accounts: Kraft Canada, American Express, State Farm, Airmiles and Rogers Canada.