Adel Abdul Hussein

 Play critical role in the execution of approved Digital Marketing strategies and plans on a day-to-day basis as well as provide support and collaboration to all Business Divisions on all communication activities
 Ensure implementation of the Digital Marketing Function’s policies & procedures and follow up their implementation in order to achieve the function‘s objectives.
 Assist in ensuring that the communication strategies of all commercial departments are in-line with the overall communication strategy of AAW to ensure consistency in communication across the various divisions.
 Track and measure SEO and Google Analytics metrics and provide reports
 Update our website and social media pages with new content
 Share content through various channels, ensuring strong web presence
 Receive customer feedback and generate ideas to increase customer engagement
 Identify customers’ needs and recommend new topics
 Research and forecast future sales and performance trends
 Promote content on social networks and monitor engagement
 Research competitors and provide suggestion for improvement
 Maintain a network of internal contacts to keep abreast of developments in the organization and to ensure that employees are aware of AAW’s activities, objectives and corporate image.
 Provide analysis on current communication trends, media competitive analysis and agencies scope of services.
Perform ad-hoc and other duties related to the job as assigned by the Digital Marketing and Contents Management

• Management of social media channels
• Creating brand awareness
• Tracking & maintaing relationship with social media influencers & Bloggers
• Create social media preformance report
• Create and execute social media strategy for Ontime & Trinkets
• Creating social media output sheets/calendars for Ontime & Trinkets channels, including Instagram, Facebook & Twitter
• Delivering overall social media plan, coordinating with brand teams, incorporating Social Media in a 360° view on all marketing activities
• Creating/acquiring and publishing content on Ontime & Trinkets social media channels
• Managing and providing social media coverage at for all the marketing events including dialy store coverage
• Analyze trends and implement new social media strategies and channels for Watches & Jewelry
• Overview of social media analytics
• Create KPIs and establish reporting template and regime

• Exceptional customer service.
• Offering styling advice to clients.
• Building relationships with clients to keep them in the personal client book.
• Clientelling.
• Ensuring merchandise is as guidelined.
• Ensuring to achieve personal and store goal.
• Responsible of one department and ensure to achieve the monthly goal.
• Assisting in instore events.
• Assisting with visual manager to create new floorset for each season.

Aurora Fashions ‘Coast, Oasis & Warehouse’ & SARAR

Marketing Functions:
•Mock up of ads/artworks & negotiating magazine deals, coordinating with agencies, host brand and SMS providers.
•Led the marketing team towards acheiving goals and deadlines
•Researched strategies through different means including reviews and surveys.
•Managed events & store openings which inluded: planning, sales & promotional licenses across the Middle East.
•Executed new brand opening in GCC ‘SARAR’ and created brand identity (seasonal sales, events and promotions).

PR Functions:
•Brand awareness and PR for all four brands.
•Building relationships with the media, bloggers & instagram influencers across the Middle East.
•Content approval, PR text & seasonal images.
•Track, analyse & improve PR exposures.
•Weekly brand update throughout the company (News, offers, sales, events, etc..).
•Ensuring the involvement of the brands in free opportunities (Mall fashion shows, Watch Media, photoshoots, magazines, etc..).
•Ensuring to be on the top 10 most exposed brands within Alshaya.


Villa Moda Lifestyle (Luxury Centre) Kuwait

Sales - Jeans Bar Multi Brand:
•Customer service, sales & visual merchandising.
•Repricing the products during sale season.
•Maintaining customer database.
•Achieving the daily/monthly sales target.
•Daily in store operational aspects