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Adel Abdul Hussein, Regional Assistant PR & Events Manager

Adel Abdul Hussein

Regional Assistant PR & Events Manager·Alghanim Industries Costa Coffee

Kuwait

Bachelor's degree, Advertising

Work experience

Total years of experience: 12 years, 3 months

Regional Assistant PR & Events Manager

October 2023 - Present

Alghanim Industries Costa Coffee

Al Kuwait, Kuwait

October 2023 - Present

• Annual PR calendar budget, phasing and tracking
• Planning annual offline activations to drive incremental sales
• Planning, campaign launch events and influencer activations
• Developing regional sponsorship programs
• Development of regional LSM strategies
• Oversee social media plans

Company industry:
Catering, Food Service, & Restaurant

Digital Marketing & Content Creation Officer

January 2020 - January 2022

Ali Abdul Wahab Al Mutawa

Al Kuwait, Kuwait

January 2020 - January 2022

• Digital Marketing Execution - Content Planning -
Social media & website content planning
• Support function to Business Development and Operations
• In charge of offline instore communication strategies and execution
• Case study reviews of customer feedback analysis
• Quarterly competitor analysis

Company industry:
Retail & Wholesale

Social Media & PR Executive: - Multi Brand

January 2018 - January 2020

Al Yasra Fashion

Al Kuwait, Kuwait

January 2018 - January 2020

• Management of social media channels
• Tracking & maintaing relationship with social media influencers
• Monthly, quarterly and annual social media reports
• Social media creative strategy development for Ontime & Trinkets
• Calendarized tactical initiatives
• Management of social media team for offline activations

Company industry:
Retail & Wholesale

Marketing & Digital Executive: Multi-Brand

January 2017 - March 2018

Ascend Retail (Al Mutawa & Al Khatib Co)

Al Kuwait, Kuwait

January 2017 - March 2018

• PR Management
• Social media account management - 16 accounts
• Maintain relationship with new and old influencers
• Facebook digital ads management
• Instore event management for new camoaigns & NSO
• Updating the marketing spend tracker
• VM Coordination

Company industry:
Retail & Wholesale

Marketing Coordinator Multi-Brand

July 2010 - November 2014

Aurora Fashions ’Coast, Oasis & Warehouse’ & SARAR

Al Kuwait, Kuwait

July 2010 - November 2014

Marketing Functions:
• Creative review
• SMS & Copy review
• Weekly competitive analysis
• Event management
• Fully managed Sarar GCC launch
PR Functions:
• Brand awareness and PR strategies
• PR result anaysis
• Internal communication management
• Weekly media oppurtunity review and execution (print media)

Company industry:
Retail & Wholesale

Education

American University of Kuwait

January 2011

January 2011

Bachelor's degree, Advertising

Kuwait

– Graduated

Australian College Of Kuwai

January 2007

January 2007

Bachelor's degree, Business Management

Kuwait

courses: LOYAC – Internship program at Jack & Jones – January 2006 till April 2006 •M.H. Alshaya CO. - Advanced Excel & Word

LOYAC

April 2006

April 2006

High school or equivalent, Retailing And Wholesaling

Kuwait

Skills

ADVERTISING

Expert

CONTENT MANAGEMENT

Expert

CUSTOMER SERVICE

Expert

FASHION

Expert

MARKETING

Expert

PRESS RELEASES

Expert

SALES

Expert

SMS

Expert

ASCEND

Expert

BRAND MANAGEMENT

Expert

BUSINESS PERFORMANCE MANAGEMENT

Intermediate

BUSINESS DEVELOPMENT

Intermediate

COMMUNICATIONS

Intermediate

DIGITAL MARKETING

Intermediate

OPERATIONS

Intermediate

SOCIAL MEDIA

Intermediate

WEB DEVELOPMENT

Intermediate

Languages

Arabic

Expert

English

Expert

French

Expert