Senior Online Marketing Manager
DekaBank Deutsche Girozentrale
Total years of experience :15 years, 2 Months
• Led content & quality management for the bank's customer website and app.
• Website Optimization using Data Analysis (Adobe and Google Analytics) and SEO.
• Managing Online Campaigns / Targeted Ad Campaigns (Meta & Google).
• Conception of costumer journeys on key marketing and communication focuses.
• Development of landing pages, content hubs and other company websites.
• Led and coordinated major agile projects: e.g., website relaunches, retail platform migration to headless CMS, and digital accessibility.
• Content Management and Creation using AI tools (e.g., ChatGPT 4, DALL-E, Midjourney).
• Key contact between IT and departments for technical requirements regarding customer website.
* Founded Al Zanbaq FC, establishing brand and community presence.
* Managed all club operations, ensuring smooth and efficient processes.
* Led, developed and implemented comprehensive digital marketing strategies and campaigns.
* Acquiring partnerships with global organizations (e.g., Macron, coachbetter)
* Co-founded agency, steering its strategic and operational direction.
* Spearheaded digital marketing solutions for SMEs, boosting their online presence.
* Led website design and development projects, enhancing user experience.
* Directed SEO strategies, significantly improving clients' search rankings.
* Managed social media and content creation, increasing engagement and reach.
* Cultivated client relationships, ensuring satisfaction and long-term partnerships.
Choosen specialization: Online Marketing and Customer-Relationship-Management (CRM)