Country Manager NorthWest Africa
EVYAP International
Total des années d'expérience :19 years, 7 Mois
EVYAP INTERNATIONAL, International FMCG leader in Soaps, cosmetics and hygiene : +700 Million USD, 4500 people
COUNTRY SALES MANAGER NORTHWEST AFRICA: Morocco, Algeria, Tunisia / 12 Million USD, 3 sole distributors, 20 Indirect reports, 10 subcategories, + 100 SKUs.
• 45% Sales growth, +5% Ebitda
• Full Operational expenditure management: 550 KUSD Budget.
Business Planning & Management
Go-to-market Management, Distributor Joint business planning and management.
Value chain optimization and execution.
Sales and operations process management, Distributor Inventory and Sales out optimization.
Business Development
Develop and monitor Trade activities by each retail environment, in a win-win philosophy.
Monitoring sales performance, trade terms and conditions to the trade, and distributor profitability.
Monitoring 5 P execution (Product Assortment, Placement, Pricing, Promotion, POP),
COMPANIE INDUSTRIELLE DE BONNETERIE / GROUPE YASMINE : Textile, Clothing and services National Leader : 900 Million MAD, 550 people
SALES & BUSINESS DEVELOPMENT DIRECTOR: Morocco, Export Markets (Africa); 100 Million MAD, 10 people. 1 Distributor, 5 categories, + 40 SKUs.
• Reengineering of local and regional go to market,
• +20% revenue growth, + 8% profit growth, +25% POS recruited,
• Sales & Business Development team successful reorganization.
Route-to-market design, planning and execution, Middleman/Distributor Selection, Contracting and management: North and West Africa.
Direct Sales & Business Development Management of all channels country(Morocco)/Regional wide(North West Africa)
Direct and Indirect Sales Budgeting by SKU/Category/Channel/Region.
Distribution Strategy & Trade marketing (5P) planning / execution/ monitoring by channel and by Retail environment.
COLGATE PALMOLIVE; Personal & Oral Care FMGC Leader; 300 Million MAD, 180 people.
COUNTRY RETAIL BUSINESS DEVELOPMENT MANAGER, MOROCCO; 250 Million MAD, 60 people, 7 trade distributors, 8 categories, +250 SKUs.
• +15% revenue growth, +5% market share, + 5% profit growth,
• 3 new ranges launches success: Toothpaste, toothbrush and shampoo.
• Full Operational expenditure management: 15 Million MAD Budget.
Regional distributors’ implementation & management: Selection, Contracting, Profit & Loss, Deal depth and commercial terms management.
Traditional and Indirect trade sales management by channel of trade countrywide (Morocco): wholesale, Retail, alternative. Channels.
Owner of 5 P Strategy, Budgeting, Planning and execution: Trade/Customer marketing (in full collaboration with Marketing, Regional strategy Managers).
Modern trade customer collaboration projects leader: auto replenishment, Shelf Out of stocks wars, deal depth, Logistics synchronization and field support to Modern account sales team & merchandising team.
Colgate Continuous Business Planning (CBP) Local Champion.
Distribution facility enhancement, Logistics network optimization, delivery fleet management, Order to Cash process management.
Interacts with global and local supply chain to ensure service level achievement & increase customer satisfaction.
GLAXOSMITHKLINE; Pharmacy Industry/FMGC, +200 Millions MAD, + 120 people.
SUPPLY CHAIN / BUSINESS SUPPORT MANAGER : 4 people, 3 categories, + 20 SKUs.
30 Million MAD supply Co manufacturing management,
+5% revenue growth, 97% service level, 88% Forecast accuracy.
Managing 12 Million USD Raw and packaging material flow,
-8% in total operational cost optimization,
Market demand Management, Business Support, Regional GSK project leader
CUSTOMER SERVICE & LOGISTICS MANAGER @ KRAFT FOODS • Food / FMGC
+12% revenue growth, -5% in total Customer service chain cost, Trade & Distribution Business Support, Regional Export
Markets Management
- Export Buying Groups, Local trade distributors, Key accounts & Away from Home, modern trade (Team of 10 people)
- Inventory deployment;
- Order to cash process management.
- Transport management/delivery and reverse logistics management.
- Customer service for all channels of trade and export customers (Algeria; Tunisia, Libya, Egypt, Lebanon, Senegal, South Africa, Bulgaria, Czech Republic)
- Customer Master Data management.
- Vendor managed inventory;
- Total quality Management: Member of ISO 9001 and 14001 steering committee.
ACCOUNT AUDITOR @ KPMG • Audit and Finance & Tax consulting / Leading industry and services companies account controls
- Auditing of financial statements: Maersk Logistics, Mainetti, Ciments du Maroc, Mondial assistance…
- Appraising internal controls: Mondial assistance, Mainetti.
- Issuing completion memorandums: Maersk Logistics, Ciments du Maroc, and Mainetti.
- Issuing of a consulting report on behalf of ANRT: Best telecom operators interconnections practices benchmarking from UK, South Africa, France and Belgium.
- Annual Inventory tacking of Longometal.