Digital Marketing and Customer Experience Specialist
Mannai Trading Company
Total years of experience :10 years, 5 Months
The Automotive Group holds exclusive franchise for leading vehicle manufacturers including Cadillac, Hummer, GMC and Subaru.
We offer our clients the widest possible choice of vehicles supported by an extensive network of after-sales service centers.
PRIMARY RESPONSIBILITIES AND ACTIVITIES:
►Digital Marketing (Owned/Paid Media)
- Manages all campaigns through responsible planning, measurement and optimization.
- Partners with others in the marketing team to develop comprehensive digital media plans spanning video, social media, display, search, email and the next “it” media.
- Provides regular reporting on return of advertising spend. Provides insight to organizational leaders on their impact of store conversion.
- Oversees the social media voice and increases follower engagement by creating conversation between the brand and consumers on a daily basis.
- Critically evaluates the financial impact of social media and guides spend decisions toward this channel appropriately.
- Regularly provides feedback and insights gained from social media monitoring to analyze effectiveness and help evolve strategies in a timely fashion.
- Monitors engagement and provides fact-based guidance on shaping the brand based on audience resonance.
►Brand Management
- Collaborates with marketing leadership in the development of the annual marketing plan.
- Reviews market research to help anticipate market/industry trends and translates evolving needs into new digital branding directions.
- Presents recommendations to changes in digital brand strategy.
- Develops innovative online marketing ideas that help generate brand awareness, Growth and Leads.
- Assists in developing both static imagery and video content as related to any digital media creative needs
►Customer Experience / User Experience
-Lead on continuous improvement projects delivering innovative digital customer experience.
And More...
Misr Holland Group: Project I am Cairo can be of help in a wide variety of activities and services all over the country: from limousine services, flight reservations, and travel agency contacts, to the best Egyptian cuisine restaurants, most vivid nightlife activities, sites you shouldn't miss, and a lot more. I am Cairo discusses different interesting topics in several categories such as tourism, arts, culture, lifestyle, sports, technology, science, and other contemporary issues. Every issue will have the latest updates regarding the different fields mentioned earlier, in order to satisfy all the diverse tastes, from fashion and interior design to the latest trends in technology and science as well as culture, art, and sports.
Job Description:
-Devising strategies to drive online traffic to the company website.
-Tracking conversion rates and making improvements to the website.
-Developing and managing digital marketing campaigns
-Utilizing a range of techniques including paid search, SEO and PPC.
-Overseeing the social media strategy for the company.
-Managing online brand and product campaigns to raise brand awareness.
-Managing the redesign of the company website.
-Improving the usability, design, content and conversion of the company website
-Responsibility for planning and budgetary control of all digital marketing
-Evaluating customer research, market conditions and competitor data.
-Review new technologies and keep the company at the forefront of developments in digital marketing.
Established in 1985, Delta Aromatic contacts span almost 20 countries, stretching across Africa, Europe and Asia. With a rare edge of being a local company at heart, our international endeavors prove our appreciation of combining local preference along with international trends. With Delta Aromatic placing the onus on the novelty of creation. we are consultancy hard at work to channel our abilities towards objectifying and inspiring our customer's sense.
Job Description:
-Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand to be used in final Consultation and study.
-Seek and provide information through Management Consulting to help companies determine their position in the marketplace and develop it.
-Gather data on competitors and analyze their prices, sales, and method of marketing and distribution to help businesses to grow.
TE Data was established in 2001 by Telecom Egypt to function as its data communications and Internet arm. TE Data was awarded a Class A license, from Egypt's National Telecommunications Regulatory Authority (NTRA), which allows TE Data to build its own national network, and operate its international data gateway.
Job Description:
-To assist in obtaining the corporate image of TE-Data, by obtaining the internal branding in CSO's, POS.
-To follow up on the companies departments in any events or designs needed.
-To monitor the media plan system, in terms of budget and submitting / execution activities.
-To follow up on submission purchasing request to getting the suitable quotation needed.
-To Monitor the corporate marketing materials in the warehouse and the follow of placing and removing items from the warehouse.
-To assist in the process of distributing new year giveaways to all TE-Data customers (VIP) and external parties that TE-Data Deal with.
-To Perform any other duties requested by direct manager.
• Graduate | Ain shams University | Faculty of Arts | Tourism Department | 2014