Retail Manager
Al Jaber Luxury Optical Stores
Total years of experience :13 years, 0 Months
Some of the brands I’m working with currently: Chanel, Gucci, Cartier, Dior,
Bulgari, Prada, Bottega Veneta, Lindberg, Ray-Ban, and many more
Key Responsibilities:
▪ Drive profitable sales growth through supervising and engaging with the
associates, ensure that all stores are meeting or exceeding revenue, profit,
and customer satisfaction targets.
▪ Develop and implement strategies to improve operations and customer
experience across all the stores.
▪ Coach and develop teams to build lasting customer relationships.
▪ Provide direction and support to the team to ensure that merchandise flows
to the shop floor efficiently.
▪ Monitor and analyze market trends, competitor activities; provide action
plans and follow up on implementation.
▪ Monitor the overall performance of all the stores in the country and conduct
weekly/monthly visits to the stores.
▪ After conducting a store visit, identify areas for development. Create action
plans for the Operations Team in terms of clear objectives, deliverables,
timelines and follow ups.
▪ Oversee business measurements: traffic, conversion, units per transaction,
sell thru; sales vs. plan, gross margin, productivity per sq. Ft.
▪ Analyse financial and performance data and use it to make informed
decisions to drive growth and profitability.
▪ Partners with store management team to source and hire store talent.
▪ Plays an active role in the training and development of associates; coaches
in the moment, addresses performance issues, and partners with the
General Manager on succession planning for the store.
▪ Consistently meets established performance standards; including but not
limited to shrink and safety initiatives, Omnichannel, scheduling efficiency,
associate relations, engagement, customer service, profit, productivity, and
attendance.
▪ Working closely with the team on improving the delivery of store design and
visual merchandising to enhance store experience.
▪ Work with the general manager to develop the yearly strategy, in alignment
with overall ambitions of the group.
▪ Develop the local market, identifying potential retail locations and
opportunities for store development, negotiating terms, and maintaining
relationship with landlords.
▪ Enhance Brand Image through VM, merchandising, sales staffs grooming
across the stores.
Some of the brands I worked with within this company: Brunello Cucinelli, Givenchy, Chloe, Lancaster Paris, Lancel, Dior Perfumes, Gucci Perfumes, Lalique, Dolce & Gabbana Casa, Versace Home, Roberto Cavalli Home, Christofle, Ralph Lauren Home, Lladro, Bernardaud, Rimowa, Fissler, Le Creuset, and more than 100 other brands across the region.
Key Responsibilities:
• Developing and implementing the store's strategy aligned with the business objectives.
• Develop and drive long-term brand vision delivering category and market share growth.
• Set up the yearly strategic plan and budgets of the brand portfolio in coordination with brand owners and leaders.
• Review monthly reports on customer & sales analysis, shopper insights, traffic in store and store KPI and prepare action plan accordingly.
• Monitor and analyze market trends, competitor activities; provide action plans and follow up on implementation.
• Monitor the overall performance of all the stores in the region, and conduct weekly/monthly visits to the stores, be part of the recruitment process of the stores' teams.
• Analyze the sales achievement on a monthly basis and take appropriate decisions to improve it.
• Participate in strategic meetings with marketing, retailers, and regional teams to negotiate commercial conditions.
• Build the assortment by offering recommendations based on market knowledge and analysis and in interface with the Visual Merchandising and Retailer's Category Managers teams.
• Use marketing KPIs to set realistic but stretching targets for the team, brand, and activities and suggest optimizations on actions and tools.
• Fuel brand strategy and identify opportunities by conducting market, trend, and competition analyses.
• Maintain a healthy assortment and work closely with planning and the commercial team.
• Ensure to implement brand guidelines in all the stores across the region.
• Monitor and direct daily operations to ensure that goals and objectives are met in terms of sales targets, margin, and profit and take corrective action when necessary.
• Ensure proper implementation of in-store marketing animation plan/guidelines.
• Collaborating with key stakeholders to understand market trends, customer preferences, and business goals to develop a comprehensive brand strategy.
• Analyzing market dynamics, competitor offerings, and consumer insights to make informed buying decisions that optimize product assortment and maximize sales potential.
• Fostering strong relationships with brands and suppliers, leveraging partnerships to influence buying decisions and secure favorable terms and conditions.
• Attending global product presentation exhibitions and trade shows to stay updated on industry trends, discover new products, and forge strategic alliances with potential suppliers.
• Working closely with the planning team to forecast sales, monitor inventory levels, and determine optimal buying quantities to support sales targets and minimize stockouts or excess inventory.
• Review the stock position on biweekly basis, identify the slow-moving items and take action to liquidate it.
Key Responsibilities:
• In-charge of ensuring concept profitability, performing inventory management and sell-throughs, contributing to staff development and succession planning.
• Spearheaded all assigned retail stores across the cluster consistently with the short and long-term interests of the company to establish a strong relationship with customers, employees, and its associates.
• Mentored the sales force, maintaining strong vendor relationships, arranged review meetings with distributors and performed quarterly and year end forecasts.
• Responsible for store audits and BOE (Barometer of Operational Effectiveness) reports.
Key Responsibilities:
▪ In charge of all elements of the department store right from ambience to decorum, operations, and management of
shop floor activities.
▪ Managed the staff and ensured that their appearance was up to the standards prescribed by the management, guided
them on customer management and query resolution techniques and procedures to be followed in handling any
customer grievances.
▪ Periodically checked the knowledge of the staff with regard to products stocked in the showroom and updated them
with the details of any new products launched across all sections of the store.
▪ Ensured that all items were available at all times in the showroom i.e. full line and full range, captured and conveyed
re-ordering feedback of stocks sold, as well ordering any new item, or product or line of products.
Key Responsibilities:
▪ Achieve and exceed the monthly store sales target while making sure to maintain and surpass it’s set KPIs as well.
▪ Embody the brand image for customers and the store team whilst demonstrating a strong understanding of the
brand DNA.
▪ Lead and coordinate in store and promotional events.
▪ Maintain store standards that always reflect the brand image.
▪ Monitor sales performance, analyse results, and forecast trends to propose commercial action plans to maximise
sales and minimise costs.
▪ Oversee the store’s operational processes to ensure best performance.
▪ Train store staff by preparing products and sales training materials, delivering training sessions, and reviewing
results and training needs.
▪ Optimise staff competencies to lead business growth by giving appropriate, timely and specific feedback.
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