Manager Brand and Communication
Zulekha Hospital
Total years of experience :10 years, 7 Months
Introducing brand directives, brand key and strategy 2014 & 15; vision 2020 on communication, brand positioning, establishing media platforms and coursing communication directive w/ & for the advertising agency to implement.
Major projects, creating unique brand properties (Sustainability drive, women empowerment, csr, cancer caution awareness drives all initiated based on consumer insight generating a strong consumer connect). Internal and external brand opportunities for the health group. Biggest independent cancer awareness drive, fitness and better living campaigns, brand corporate vision and communication campaigns)