Assistant Manager Consumer Projects
Muller and Phipps Pakistan
Total years of experience :15 years, 0 Months
Develop business strategy and introduce new channels to increase sales performance of company’s key principles
Currently working to develop Castrol Pakistan’s lubricant business in the ‘oil change’ and ‘independent workshop’ channels
Key Highlight:
1. Developed the apparel sourcing branch by meeting new vendors and identifying their strengths for the company's growing apparel portfolio
Key Highlights and Responsibilities:
1. Managed sales cycle and readymade fashion apparel orders for international brands like Abercrombie & Fitch and Kohl's, and importers like Gear for Sports and Team Edition
2. Initiated Relationship with a USA based client whose business with the company grew from US$450, 000 in year 1 to US$ 3mn in year 3. Today it is the fastest growing and second largest customer, contributing US$ 10mn to the company's turnover (Total annual turnover of the company is US$ 38mn)
3. Qualified for Performance based sales incentive within 6 months of joining. This was an exception to the company policy of starting the incentives package for new comers after 1-2 years
Projects:
1. Merchandising Training Program
Description: Initiated a training program for junior executives on the SOPs of inter department information sharing and the execution of bulk orders. The training program included sessions and lectures by senior members of the marketing, production, purchase and operations department
Major electives: Sales Force Management, Marketing Management, Advertising & Promotion Strategy, Operations Management and Business Government Relations Projects: 1. LUMS MBA Project, Final Thesis Description: Market Research and Business Plan development for the launch of Flavored Water in Pakistan for our client, namely Family Foods (Pvt.) Ltd. The scope of the project included preparing the feasibility for the product launch along with the appropriate marketing mix and a social media promotion strategy 2. Supply Chain, Operations Comparison of Burger King and McDonalds Description: Evaluate and review the different operations, from raw material to product delivery, of the two Fast Food giants and critique on their competitive performance
Major Electives: Neuromarketing, Business Strategy in Developing Countries and From Good Idea to Venture Projects: 1. Lego Case Study, Course: Neuromarketing Description: Advertising strategy of Lego is one of the most effective campaigns in Denmark. The purpose of this case study was to understand how Lego commercials (electronic, print and social media) affect the emotions, feelings and memory aspects of their target audience to induce the decision to purchase their product 2. New Restaurant Concept in Copenhagen, Course: From Good Idea to Venture Description: Using the Lean Business Canvas model, prepare and test feasibility hypothesis for a unique restaurant concept, ‘Food4Fun’ where customers not only select their own menu but also cook their own food with the help of a professional chef 3. Business Process Excellence, Sushi Restaurant Description: The scope of the project was to analyze the various business processes of a sushi restaurant in Copenhagen and then using relevant principles, tools and techniques devise an improvement plan for the operations of the restaurant which would help them to maximize efficiencies, reduce wastage, increase customer turnover and ensure a smooth supply chain