Adil Ahmad Abukhlif

Full P&L management, operations management, cash flow, product development, business growth, customer satisfaction, and planning & budgeting.

  Improve cash flow with more emphasis on collection.
 Generate revenue by coaching staff on effective prospecting and lead development strategies.
 Participate in organizational development and implementing SG&A control
 Monitor employees’ productivity and optimise procedures to reduce cost.
 Consistently meet and exceed gross profit goals.
 Implement safety policies to reduce or eliminate incidents.
 Maintain six sigma 3.5, and Toyota lean manufacturing process.
 Maintain ISO 14001 and OHSAS 18001 for environment and safety.
 Increase the product range by signing with Siemens for localization of Sivacon S8 panels, and Hyundai for IEC MV SWGR.
 Manufacture Solar panels (roof top & field plants) under license of JA Solar.
 Maximised efficiency by revamping delivery schedules and workloads.
 Define strategies aimed at retaining / enhancing existing market share across the region
 Evaluate various reports for preparing monthly and quarterly country performance forecasts
 Strategy leading to establishment of in country “Flow business and Service department”.
 Expand the Oil & Gas business.
 Develop the maintenance department and grow it to SR. 18mn first year with a plan to be SR. 50 mn in the next three years.

 Generated production revenue of $50 Million for LV & MV switchgear from major clients like Oil & Gas, Ministries, Saudi electric Co., Hotels Chains, Main Contractors, MOI.
 Initiated programme that standardized training and increase efficiency by 10%.
 Complete all the required type tests for the complete range.
 Reduce manufacturing cost.
 Implement safety policies to reduce or eliminate incidents.
 Increase Oil & Gas business by 20% by increasing the product basket.
 Team restructuring and elimination of low performance employee.
 Enhanced profitability by 25+% by effectively implementing innovative business strategies.
 Reduce monthly running cost by 33%.
 Increase Saudization rate from 20% to 26%.
 Obtain key consultant / SEC approvals.
 Successfully minimized cash cycle from over 120 days to 90 days
 Delivered additional operating profit of $3Million by providing services to key customers and contractors.
 Expand the projects business and include installation when required.

I am working for UTC Fire and Security (formally known as GE Security) as the General Manager- Saudi. Also, I am a member of UTC BIS leadership team ($650M Business in Saudi including Crrier AC and Otis Elevators) UTC F&S in Saudi is $30M business. It covers brands such as Edwards, GST, Lenel, Marriof, Autronica, and ALC. We provide market coverage through a network of distributors all over the country. My main duties are; Responsible for both revenue and EBIT performance of the P&L. Country Strategy - development and execution. Organizational development and SG&A control. Reporting and forecasting of country performance - monthly and quarterly. Strategy leading to establishment of in country “Flow business and Service department”.

I am working as a Regional Sales Director for the MENA Region. My main responsibilities are to achieve sales budget, product the business plan, assign new distributors, build a sales team, getting product / plant approval, etc… My main customers include the Utility companies, Oil & Gas Companies, OEM's, and the major contractors & consultants.
Main customers: Utility companies in the regions. Panel Boards manufacturers.
Products: LV distribution products.

I am working as the LV Sales Director for the Saudi Region. My main responsibilities are to enhance Siemens (Low Voltage) presence in the market and increase their market share by the following: 1. Hire and Build a sales team. 2. Work on projects sales. 3. Allocate new distributors. 4. Assign panel builders. 5. Work in getting approvals from main consultants and ministries. 6. Conduct seminars.
Main customers: Saudi Electric Company. Saudi Binladin Group. Saudi Oger, and other Major Contractors in the region.
Products: LV SWGR, MCC’s, Control Panels, Load Break Switches, etc…

From June 2004 to Feb. 2006 (GE Products), I worked as the company Sales Director in charge of the following departments: Sales, Project Management, and Proposal & Costing Departments. My main duties were as follow: to construct and execute business plan to achieve company target, increase market share, and increase profitability. Areas covered are the whole Saudi market plus our international offices in Qatar and Sudan. The proposed business plan includes an increase of 23% in Sales based on the number of existing projects and market growth. Our main goals for this year are a. To establish a factory in Sudan. b. Introduce GEDAC load center to the local residential market using Indian breakers. C. Open new showrooms and bring new items to be sold as trading items.
Projects Manager Duties are to lead a team of project managers, reply to all customers’ enquiries, and maintain delivery schedule and make sure the promised delivery time are met. Other responsibilities are using the SCALA Projects Management Software to have complete management of time required for the fabrication and execution of each in house project.
From Feb. 1998 to June 2004, I worked as an Area Manager (Western and Central). My main duties are to achieve company quote in these areas. Source for new products to increase sales basket. Imply cross sales within the group. From October 1995 - Feb. 1998, I worked as a Senior Sales Engineer. My main duties were to construct a list of long term, short term, and potential projects. To construct a strategy to achieve these projects. Further, I was responsible for producing a list of new prospective customers who posses a potential projects, and to maintain a strong business relation with major consultants in our field.