Senior Regional Associate Brand Manager
Procter & Gamble Gulf
Total des années d'expérience :17 years, 1 Mois
Oct 2012 - To-Date Senior Regional Associate Brand Manager - Pampers Arabian Peninsula
* Leading Multi-functional team responsible for managing the following: Key Achievement: Pampers achieved highest ever market shares in Gulf
• Developing & aligning 3-year Gulf Action plan via deep-dive penetration into customer/consumer measures.
• Developing and executing Pampers Premium Care business development plan, including expansion of portfolio resulting in highest ever share levels across the Gulf and Saudi Arabia.
• Developing strategic long-term Pampers Pants 3-year plan, built using learnings of customer/consumer research, sales projections & competitive landscape understanding. Received recognition and approval to execute from Global team.
• Developing Pampers Joint Venture Customer plans with Key Customers, leading to highest shares in Carrefour, Lulu and Geant.
• Developing new Pampers Media strategy in collaboration with Media agency based on analysis of sufficiency levels.
• Creating first ever Digital Action Plan and executed it in collaboration with regional and local teams/agencies. Plan encompasses holistic Digital strategy across Social Media, YouTube, website and mobile.
• Creating and launching Baby Care E-Commerce plans, the first time for Pampers in the Arabian Peninsula.
• Developing Yemen Revival plans to turnaround Yemen business in the face of growing counterfeits in the country, enabling shipments for the first time in 1 year.
• Overall independent team management and collaboration with teams hailing from different cultures, management levels and experience, based across the Middle East, Central Europe, Far East and North America.
Oct 2010 - Oct 2012 Assistant Brand Manager - Personal Cleansing & Skincare
* Leading Multi-Functional team responsible for managing the following: Key Achievement: Safeguard Pakistan became the fastest growing Safeguard market in the World in FY 10/11
• Leading and developing Safeguard (anti-bacterial soap) 5 year glidepath vision, chalking out key strategies based on historical analysis of best approaches. Vision was approved and executed with Safeguard turning around growth indices Y1
July 2007 - Oct 2012 Procter & Gamble Pakistan (Pvt) Ltd
ASSISTANT BRAND MANAGER Haircare/Personal Cleansing/Skincare
Jun 2006 - Aug 2006 P&G Pakistan (Pvt) Ltd: Intern - Brand Management, Ariel
Key Achievement: Ariel Direct to Consumer Pilot Program 'Ghar Ghar Challenge' delivered exceptional results with over 50% conversion, leading to full-fledged market launch.
• Worked with brand management team on Ariel Pakistan
• Conceived, designed, developed and executed pilot program for Ariel direct to consumer program - 'Ghar Ghar Challenge'. Pilot delivered exceptional results and was launched by the brand team, touching over 1 million consumers
Jun 2006 - Aug 2006 Unilever Pakistan: Intern - Supply Chain, Beverages
• Worked with supply chain team at Karachi tea factory
• Worked with multi-functional team at Unilever head office
• Developed and analyzed inventory management, scheduling and forecasting
Aug 2003 - May 2007 Institute of Business Administration - Karachi BBA (Hons.) Major: Marketing