Head of Retail & Wholesale
Dakheel Aljassar Electrical Industries Co
Total years of experience :12 years, 7 Months
Managing Sales departments (Showrooms, Wholesale, Co-operative & Online Store) through the Sales Department Heads
- Ensuring that the Balance Strategy between Sales Departments on the right track to achieve the company, Vision.
- Managing the Sales Departments through the Sales Department Heads.
- Design and implementing the Annual Business Plan which contains:
*Annul Target (Amount, Brand & Products wise).
*Annual Sales Forecast.
*CAPEX & OPEX.
*Objectives & KPI’s.
*Actions Plan.
*Manpower Plan.
*Bonus Scheme.
*Customers Sales Schemes.
*Training Plan.
- Marketing Requirements & Activities.
Drive the Business to Achieve company goals & objectives.
- Achieve the Business Growth, Profit & Margin.
- Monitoring the Market changes & Developing:
- New Ideas to maximize the company market share.
- New products as per customers needs.
- Review & developing the Sales Policy & Procedures to be more supportive for the sales process.
- Full Coordination with Products Managers & Marketing Dept. regarding:
- New products Plan.
- Developing the current product lines.
- Market & Competitors Studies.
- Launching new products.
*Offers & promotions.
*Events & Exhibitions
- Full Responsible to sell all forecasted products & monitoring the Stock Aging.
- Management all Sales and non-Sales Operations of online Store.
- Develop Innovative Sales Opportunities by finding new ways to build and grow online sales.
- Work with Clients to Establish Goals by developing positive client relationships and work closely with clients to establish marketing goals and implement a strategy that meets their requirements.
- Develop E- Store content by understanding the clients’ needs so that products can be tailored to them.
- Create Sales Reports to highlight successes and failures and to showcase areas for improvement.
- Training new and existing staff on the latest sales techniques, online trends, and software.
- Ensure that all members of the sales team comply with company policies, procedures, and business regulations.
- Prepare the Sales Plan, Budget plan & Commission Policy for the Retail Sector.
- Management and follow-up of all Sales and non-Sales Operations of Retail Showrooms.
- Achieving a good profit margin in line with the company's policy.
- Ensure the execution of the company's policy in all showrooms.
- Help Sellers to close sales deals and achieve a sell target.
- Follow up the Senior Customers directly.
- Conduct periodic field visits to showrooms.
- Develop a plan for the showrooms stock, and re-fill and follow fast-moving varieties and handling of slow-moving items.
- Monitor and control inventory at each location.
- Preparing Monthly, Quarterly and Annual Sales Reports.
- Add new products that achieve integration to the needs and desires of customers.
- Follow-up market and competitors regularly.
- Opening new showrooms for the company and choosing the appropriate places for that.
- Coaching the staff and develop their skills continuously.
- Propose a marketing plan for the retail sector.
- Conduct the necessary marketing studies and follow-up competitors and market variables periodically and identify the strengths, weaknesses, opportunities, and threats & report on it.
- Studying the geographical distribution of the retail showrooms sector in order to ensure the full coverage in all targeted areas and suggests the opening of new showrooms according to the specified criteria.
- Responsible for maintaining the application of the company identity and products presentation methods in all showrooms. “Branding”
- Ensure the availability of all necessary marketing tools in the Showrooms permanently.
- Implementation of the marketing plan and the offers, promotions and activation of the incentive systems for sellers and the customers.
- Implementation of marketing activities and events.
- Propose the addition of new products that will achieve positive results for the products sold by the company.
- Train and prepare of new sellers through a specialized training and qualification program that includes policies and procedures of the work process in the company and technically through the definition of products, types, characteristics and technical qualification to use the ERP system and professionally ways to contact and close the deals with customers.
- Direct marketing and sales of the company's products inside the showroom.
- Explaining to the customer all the details about:
* Specifications & Quality of the products.
* The characteristics of buying from the company.
* Aftersales service.
* The guarantee.
* Price.
- Assisting the customer to get the product that satisfies his needs & wants.
- Preparing quotations.
- Closing deals & appreciating the customer’s trust of the company's products and asking him to visit us again.
- Achieving the sales target of the showroom.
- Building a long-term good relation with the customer.
- Building the customers’ confidence & loyalty.
- Solving the customer’s problems (if happens) “aftersales process”
- Propose a marketing plan with budget for the Retail Showrooms and sister Companies.
- Responsible of preparing Marketing Research about (Competitors: including Prices, Product Sales, Sales Campaigns, adding new products, Market gaps, Customer shopping habits and Customer’s Needs & Wants) and collecting data required to understand the best way to market the company products for developing the marketing plan.
- Studying the market events and exhibitions and evaluating the company’s participation, developing proposals for exhibitions that each company in the group should be involved.
- Coordination and full responsibility for the implementation of all exhibitions and events that the company or any sister company participates in.
- Studying the geographical distribution of the showrooms in order to ensure the full coverage in all targeted areas and suggests the opening of new showrooms according to the specified criteria.
- Full Responsibility to provide, follow- up, design and prepare the advertising and promotional materials for the retail’s showrooms and all sister companies and their implementation (Company profile, Brochures, Roll up, Flyers & gift items).
- Evaluating the company Showrooms through the kingdom (customer service inside the showroom, branding, display products, sign board, uniform, Personal appearance).
- Designing the form of measuring the response of salesmen with receiving client’s request and the extent of his knowledge of the characteristics and the specifications of the products, client applications and client follow-up mechanism.
- Visit wholesale distributors and provide them with the required marketing and promotional materials in coordination with the area managers.
- Implementing the direct marketing plans, and identifying the corporate awareness and identity, coordinating all media campaigns and follow up on the company participant in different events and exhibitions.
- Field visits to make sure all distributers on the right track, and keep aware of competitors, reporting the daily and weekly activities for marketing management.
- Coordinating the relations between the marketing department and other departments as the PR and graphic-design and sales.
- Building the database and drawing the guidelines for the sales representatives and doing presales services and after sale support.
- Tele-marketing for the company’s products by contacting the targeted customers.
- Identification and distribution of tasks assigned to sales representatives through personal encounters or phone calls to customers.
- Making sure that each employee works or tasks assigned to him through the report submitted by the daily visits by the representative or through personal visits I was doing for customers to ensure customer satisfaction with the products and services offered by the company and the performance of sales.
- Receiving and Submitting sales rep’s daily reports to the Sales Manager.
- Preparing the daily monthly & quarterly sales report.
Bachelor's degree in Marketing
