Sr. Marketing Consultant
GR3 Consult
مجموع سنوات الخبرة :19 years, 5 أشهر
Supporting SMEs in development of Brand & Marketing Strategies. Enabling a digital first approach to execution.
Supporting businesses on how to monetize their digital assets. 2 online businesses are targeted to increase revenue by 3x in 12 months.
Planned and successfully launched the PETRONAS Lubricants (PLI) brand portfolio in 3 new markets (for B2C and B2B / Industrial categories) which now account for 15% of business revenue.
Executed a full Route-to-Market implementation in Saudi Arabia to revamp value proposition in market. Included implementation of CRM, BTL campaigns and revised partner incentives. Has had a 8% impact on growth.
Introduced a Marketing Operations (planning, product, pricing and brand management) framework for Indirect Channel Partners. This is now part of regional best practice.
Introduced the Global PLI ‘Quick Oil Change’ concept (two of the first five globally) in MEA. Evangelized the concept by developing a customized value proposition for partners.
Guide/challenge country marketing implementation teams on key objectives and metrics for marketing campaigns to ensure strong ROI on budget spend ($10 mln+).
Have successfully supported sales delivery of a $600+ mln business by introducing new products, and maintaining a profitable portfolio across the region (operating via direct and indirect channels).
Member of a global marketing excellence team mandated to design an internal competency program to improve core marketing skills through new behaviors, tools and processes.
Served as transformation excellence change agent for the MENA region to drive mindset change and coach marketing leadership in transition through the marketing excellence competency program
Developed and implemented a prospecting analytics tools that aided sales workforce to improve pipeline strength by 15% and increase lead prospecting efficiency by 10%.
Lead the development and implementation of global pricing guidelines to maximize margins and reduce grey imports.
Worked in partnership with Supply Chain, C&P, Technology, Sales and Finance teams to drive down costs, streamline end-to-end processes and forecast market movements
Project role in a large business transformation impacting people, systems and processes.
Managed two work-streams (Organization Design & Training) across the UAE/Oman and lead a team of 6 (3 virtual) professionals to ensure the firm smoothly transitioned through the change journey.
Lead critical leadership engagements with top management to gain sponsorship of program and subsequently align businesses on cross business/process impacts of organizational restructuring.
Delivered new organization structure (with 100% re-absorption of impacted staff) and a training program to a workforce of 300+ end users on time and in budget.
Designed and managed training deployment plan for 550+ End Users across 5 locations throughout Pakistan. Process included managing a Train-the-Trainer programme, curriculum malping and coordinating development of training infrastructure.
Liaised with 12 businesses across Shell Pakistan to establish strong change networks and processes for swift and definitive crisis management (due to political volatility in the region).
Managed stakeholder expectations through a highly uncertain and, sometimes ambiguous change journey in challenging timelines.
Responsible for spearheading Managing Director’s initiatives on performance management.
Implemented project scorecards across the firm to proactively manage financial and operational health of projects and overall client satisfaction.
Worked closely with project directors and HR to manage talent pipeline and staff retention. Overall
initiatives (training, rewards and recognition) resulted in 10% increase in staff satisfaction.
Reduced Design to Delivery process time by 5% which equated to quicker project turn around and better cash flow management.
Soft skills training facilitator and chair of Emerging Professionals Forum.
Tradekey.com is one of the largest online B2B portals with 4 million+ registered users. It connects traders with worldwide wholesalers, importers & exporters, manufacturers and distributors in over 220 countries.
Re-engineered business processes and redesigned KPIs for e-marketing department in order to promote greater process efficiency and enable more actionable analytics.
Devised e-marketing business strategy for the US and Chinese markets, integrated end to end business processes and managed a yearly budget of $0.18m for department.
Successfully negotiated and established marketing contracts with advertising partners in Singapore, China, US and Taiwan for customer acquisition through referral networks.
Collaborated with creative, content and development teams to develop email, banner, and text campaigns targeted to build brand equity.
Responsible for local MIS solutions to streamline business processes via cost effective technology implementations.
Travelled to the ME and UK to develop internal clients for sourcing eLearning and IT solutions. Successfully managed to procure a project to develop a content/knowledge management system for the ME Region.
Educated stakeholders, gathered requirements, developed and delivered a custom content/knowledge management system (.net technology) to be used by 600 users across the Halcrow network.
Mapped business requirements into Software Requirement Specifications.
Wrote code (in MS SQL 2000, cold fusion, flash and ..net) for technical maintenance (updates and fixes) of Virtual University Management System and Learning Management System.
Re-engineered running systems for future upgrade to .Net Technology (database design and code-refactoring)
Instructional Designer - Designed e-Learning courses (aesthetics, usability and functionality) and developed web-based multimedia presentations based on persona analysis.
MBA programme from Manchester Business School with Specialization in Projects.
- BSc (Hons) Degree. - Upper Second. - Received Bursary award of GBP 1,000