Senior Creative Designer
Azizi Developments
Total des années d'expérience :17 years, 11 Mois
Job Description:
A) Working closely with the Manager/Head of Marketing to generate creative ideas and concepts to fulfill marcom campaigns
B) Gaining and understanding of the target audience and business that the comms are aimed at;
C) Advising new creative, reviewing and managing new work on day-to-day workflow
D) Pitching and sharing ideas with the marketing team.
E) Commissioning creative work to work on projects;
F) Vendor Assessment for potential outcome/production;
G) Managing and work planning for creative team for on time creative delivery and work load management
H) Attending meetings with procurement and vendors to liaisons production;
I) Working with vendors to oversee the finished product;
J) Managing and implementation comms plan and overall marketing plan
K) Overall communication channels ideas for Print-Press Advertisement, Digital/online, POS, Promotional items or give aways, Event & Projects on site Branding and all Marketing and corporate communication touch points.
Job Description: Working as Creative Consultant and a Freelance Resource on Corporate & Marketing Communications (Brands & Trade) based in U.A.E.
Job Description: Worked as a dedicated resource on Hyundai Motor-Middle East and Africa.
Design development and implementation on corporate communications, brands & trade touch-points. Looking after Brand Marketing Communications across Middle East and Africa.
Job Description: Design Visualization, Concept development and implementation on brands & trade touch-points for FGB (First Gulf Bank).
Job Description: Associate to Art Director on China Mobile Pakistan Brands & Trade.
Lead Visualizer and design concept developer for brands & trade deliverables of China Mobile Pakistan (CMPak)-ZONG 4G LTE and Brand Portfolio.
Project Highlights-China Mobile-ZONG 4G LTE (Corporate & Retail)
• Project Winner-Launch of ZONG 4G LTE in urban areas, first of it’s kind in Pakistan, part of this project
• Project G-ZONG Super 3G, building of ZONG Super 3G launch in Pakistan, working along side with Brand team members for whole project
• Project Distinguish-Re-Launch of ZONG in Pakistan, part of this project-STM and logo short listing
• E-News Letter Development-Launch of ZONGAZINE E-News Letter, highlighted the other features and implementing the ZONG 4G LTE e-media
Job Description: Lead on art direction on BAT Brands & Trade.
Stationed at BAT-HO Islamabad, Pakistan, working alongside with BAT Brand & Trade team members.
Looking after Brands, Packaging and Trade Programs.
Project Highlights-Dunhill
• Project Dunhill Retail Media Outlet-Master Blender-First of it's kind in the capital, designed and executed the Dunhill retail media outlet, building of Dunhill architecture in Pakistan
• Project Blue Mist-Dunhill Switch, building of Dunhill new variant launch in Pakistan
• Project Royal-Swiss Blend, building of Dunhill new variant launch in Pakistan
• Project Dunhill Distribution Office-First of it's king in the capital, designed and executed the
Dunhill distribution office, building of Dunhill architecture in Pakistan distrubutions
• Project Dunhill Cares-Building of Dunhill in Pakistan-Consumer facilitation plan through member ship card & other collateral
• Project Dunhill Retail Media Outlet-The Tobacco Company-Very first of it's kind in the
Pakistan-Karachi, designed and executed the DUNHILL retail media outlet, building of
Dunhill architecture in Pakistan
Project Highlights-John Player Gold Leaf
• Project Tranquil-Building of JPGL line extension in Pakistan-Line extension plan and range
communications launch in Pakistan
• Project Taste Collection-Building of JPGL taste collection LEPP launch in Pakistan
• Project Side Open Pack-Phase I & II-First time in Pakistan's history of JPGL side open LEP launch in Pakistan
Project Highlights-Capstan by Pall Mall Original
• Project Steel-Building of House of PM in Pakistan-Line extension plan and range communications launch in Pakistan
• Project Morpheus-Revive New CbPM O Pack Change-Align CbPM O with House of PM
• Project 3 Aces-Bring to live TRUST as a communication platform for PM in Pakistan, linking key brand attributes of great quality, value and price cues to TRUST
• Project Zeus-CbPM O Reinforcement communications-Brand communication to reinforce Capstan quality cues post brand launch within new segment
Project Highlights-Gold Flake
• Project Rejuvenation-GF pack change, part of this project-STM and pack short listing
• Project Centurion-GF LEP, to bring to life GF consumer lifestyle to reality, thematic communications
• Project Vector Wave II-GF 100 years celebration LEP, working along side with GF Brand team members for whole project
Job Description: Looking after Brand Marketing Communications and Art side on range of Brands.
Group Accounts/Brand Portfolio: De'Lish Foods Private Limited-De'Lish Ready To Cook Meal
Civil Aviation Authority-Corporate & Retail
Project Highlights-De'Lish
• Brand Development-Repositioning of De'Lish-ready to cook meal as a top tier brand
• Brand Re-Launch-Takeover and re-launch of De'Lish in top 20 markets
Project Highlights-Civil Aviation Authority
• News Letter Development-News Letter Launch of CAA
• Highlighted the other features and implementing the CAA print media
Job Description: Dedicated Art Director on Dalda Foods-Brands & Trade.
Looking after Unilever Brands, Engro Fertilizers Brand Portfolio.
Group Accounts/Brand Portfolio: Dalda Foods-Dalda Cooking Oil, Dalda Planta, Dalda Olive Oil, Dalda Canola Oil, Dalda VTF
Banaspati and Corporate
Unilever Pakistan-Surf Excel, Blue Band Margarine etc.
Engro Fertilizers Limited-Corporate & Retail
Project Highlights-Dalda Foods
• Project Italia-Launch of Dalda Olive Oil in top 20 markets
• Project Flower-Launch of Dalda Canola Oil in top 20 markets
• Project Re-Look-Re-Launch of Dalda Cooking Oil in all markets
Project Highlights-Unilever
• Project Clean-Launch the campaign of Surf Excel (Daagh Tu Achey Hutey Hein)
• Project Re-Born-Re-Launch of Blue Band Margarine in urban markets
Project Highlights-Engro Fertilizers
• Project Heera-Launch the campaign of Sona Youria in rural markets
Project Highlights-Adamjee Insurance
• Project Value-Designed The launch collateral of Adamjee Value Card
Workshops /
Trainings • Ogilvy 360 Brand Stewardship
• Ad Grads - Proprietary Training by Ogilvy
• 360 Marketing Campaign
• Day One Training on Lowe Total Branding by Lowe
• Creative workshop on Divergent Thinking by Lowe
Professional
Bachelor in Communication Design from Karachi School of Arts
Bachelor in Commerce from Karachi University
Intermediate from Government City College