Marketing Manager
Xclusiverse
Total years of experience :14 years, 5 Months
I successfully developed and executed comprehensive marketing strategies that resulted in a 25% increase in organic growth of the Xclusiverse social media community, a 40% increase in leads, and a 15% revenue growth, in the first 3 months.
- Created a clear social brand strategy and directed content creation for over 25, 000 new users annually. Community-building plan and monthly different social media plan for various platforms such as Instagram, Facebook, Twitter, Linkedin, Discord, Telegram, and Reddit.
- Creation of a new e-mail database; Newsletter strategies, E-mail Marketing, and Press releases to increase brand visibility. I am in permanent collaboration with top-tier media outlets such as Forbes, Bloomberg, Yahoo News, Yahoo Finance, Marie Claire Arabia, Arab News, and Arabian Business;
- Marketing Events Planning: Organized and oversaw community meetups, AMA’s (“ask me anything” meetings in our Metaverse platform, Twitter Space, Telegram, and Discord), and other local events to ensure proper community outreach, media and PR coverage;
- Identified growth opportunities, managing influencer and brand collaboration; Developed partnerships with new blockchain and real estate projects to expand the user base and influence of Xclusiverse;
- On-site content creation Inc. branded video reels, creative campaigns, restructuring of improved conversion and user experience, and writing scripts for new video commercials.
- Local profile management: Managed the company’s local image, including relationships with media, and PR outlets;
- Budget management: Worked closely with the CEO to prepare marketing budgets and monitor expenditures to ensure optimal use of resources;
- Podcasts and Interviews.
- I managed Kart Racing League's marketing strategies and I built a community total of more than 40.000 users; organically grew the company's community by 35% in the first 4 months, and boosted engagement using specific social media strategies for Twitter, Linkedin, Instagram, Telegram, and Discord;
- Branding strategies, website audit, community management;
- I created a tokenomics and NFT course for moderators about the Kart Racing League game;
- I managed the creation of KRL's Whitepaper, Roadmap, games for our whitelisted users;
- Copywriting - Crypto publications & Press Releases (Bloomberg, Yahoo News, NFT Calendar, Investing.com, Medium);
- Newslettering & E-mail Marketing;
- I conducted daily market research and analysis to evaluate trends, brand awareness, and competition ventures;
- I monitored campaign progress using various metrics and prepared performance reports;
- Weekly Q&A, keeping the community up-to-date with the latest news about the project
As a PR, Marketing, and Booking Manager for live music concerts, corporate events, crypto conferences, and online seminars in various countries including Romania, United Arab Emirates, France, Spain, United Kingdom, Ireland, Germany, Belgium, and Italy, I was responsible for the following duties:
1. Event Planning and Management: Organized and managed over 550 events, including corporate events, online seminars, cryptocurrency conferences, music or stand-up comedy concerts, with over 300 attendees per event and budgets of over $50, 000.
2. Marketing and Publicity: Managed marketing, publicity, and social media accounts to promote events and increase brand awareness.
3. Sales and Revenue: Successfully designed and developed an event portfolio, creating sales materials that led to 4 times more event bookings month on month. Suggested new products that increased earnings by 20%.
4. Strategy Development: Quickly learned new products and developed strategies for effective brand marketing, promotion, and customer engagement.
5. Record Keeping: Kept records of daily objectives, processed event information, managed time, and completed administrative reports.
As a PR, Marketing, and Booking Manager, I demonstrated strong organizational, communication, and problem- solving skills, while successfully executing events in multiple countries and increasing revenue for the business.
During my activity, I created and implemented Rich JaguarZ NFTs marketing and social media strategy.
- Strategic social media plan and mapping out the marketing tasks needed to implement the strategy;
- First phase of the Whitepaper and Roadmap, and I create small cultural games for our whitelisted users from Discord and Telegram;
- I made posts for Instagram, Facebook, TikTok, Youtube, Linkedin, and I created crypto articles and publications for Nft Calendar, Medium, and Investing Magazine;
- Monthly newsletter and e-mail marketing for our database and potential customers;
- Daily research into the Blockchain market, latest trends, and competition to spot opportunities and drive the growth of the business;
- I collaborated with content writers and graphic designers to create advertising content, as well as with NFTs/Crypto influencers from UAE, SUA, Brazil, and UK.
Bucureşti, România
Making social and monden reportage for Antena 1 and Antena Stars.
TV planning and write daily news.
Documentation.
