Adrian Enache

As a manager of a commercial center, my main responsibilities are:
- maintaining an excellent appearance of the commercial center;
- forming and keeping a balanced and attractive tenants mix;
- making sure that the tenants pay their bills on time;
- liaising with local and national authorities in order to fully comply with local and national laws and regulations;
- organising events and advertising or promotional campaigns to attract shoppers;
- maintaining close connections with service and utilities suppliers and constantly seeking to reduce costs.
Main achievements:
- increasing occupancy to above 90%
- increasing revenue by bringing new tennants and relocating existing ones
- reducing tennants debt in half

Company activity field:
Grup Sofianu has various businesses: hotel, medical center, conference center, pub, club etc.
Grand Hotel Sofianu (www.hotelsofianu.ro) is a four star hotel that is also an art museum. The Art Restaurant is the finest restaurant in Ramnicu Valcea, with outstanding food and service.
BalneoMed (http://www.balneomedcenter.ro) is a state of the art medical center, complete with a SPA, continuing the rich tradition of the mineral water resorts in the northern part of Valcea.
Sofianu Events (www.centrudeexpozitiisievenimente.ro/) is the premier destination in Ramnicu Valcea for organizing all kinds of events, from simple business meetings to dream weddings or large conferences. The events centre has events halls, kitchen, a pub and a club.

Responsibilities:
My main responsibilities were:
- managing all the public communications activities for the companies in the Group, using all the channels that we have access to: websites, Facebook pages, local media outlets, outdoor LED screens;
- selling the services of the hotel and events centre;
- direct marketing activities;
- creative services: designing and diseminating internal and external communication materials (flyers, various ads, menus, posters etc.);
- taking part in the planning and organizing of events, creating and implementing the promotion plans for the events;
- taking part in the decision making process for the businesses in the Group;
- finding suitable suppliers for advertising and communication services, negociating the contracts and supervising their activity;
- obtaining relevant and accurate information regarding the competitors, their products and services, their intentions and plans.

Achievements:
- creating a unified feel and look for the communication materials of the Group and its components;
- successfully running several integrated communication campaigns;
- negociating and signing contracts with tourism and event agencies for the hotel;
- organizing numerous events at the hotel, pub, club.

Company activity field:
Galaxy Termo Trading (www.galaxytermo.ro) is a company that specialises in the sale, maintenance of water purifying and waste water treatment systems.

Responsibilities:
My job was to promote the company's services and products, to identify new business opportunities and to take advantage of them, to maintain a good relation with our suppliers. I also had direct sales activities and negociating contracts with various distributors for our products.

Achievements:
Succesfully negociating contracts with several distributors.

Company activity field:
BrainUP (www.brainup.ro) is a creative services agency, specializing in marketing strategies and tactics, design. Services offered include: Strategy, Consultancy, Creative, Design, Production. The agency handles a large variety of projects on all media, wether a website, a logo or a complete branding project, an integrated advertising campaign on multiple media. Among the agency's clients are companies such as Jupiter City - Pitesti's most important commercial center, Arctic - the market leader in Romania for appliances, Motor AG - Romania's largest premium car dealership outside of Bucharest.

Responsibilities:
Customer service, project management, online planning.
Creating and maintaining relations with the agency's clients. Prospecting new clients. Getting to know the client's advertising and branding needs and coming up with suitable solutions. Managing projects: coordinating the necesary internal resources, keeping contact with the client and various suppliers, making sure the deadlines are met, delivering the project, reports.
I ran and monitored several online advertising campaigns using Google AdWords and Facebook Ads as well as email marketing campaigns.

Achievements:
Growing the agency's client base with over a third. Completing dozens of projects. Setting up the agency's online activities.

Company activity field:
Toyota Pitesti (www.toyotapitesti.ro) is the Toyota dealer and service for the Arges, Valcea and Dambovita counties. The first Toyota dealer in Romania to have a showroom according to Toyota's new retail concept.

Responsibilities:
Customer Relations Executive: Maintaining and increasing customer satisfaction level, customer service. Collecting and solving customer complaints. Collecting information regarding the customer's opinion and satisfaction degree towards the dealer's services (via phone and face to face interviews). Collecting complaints from the customers and proposing measures solvind said complaints and implementing those measures. Coordinating the activities of the departments and people involved in the solving of customer complaints. Filing out daily, weekly and monthly reports to the company's management and to Toyota Romania.
Marketing activities: promoting the image of the brand through advertising, events, direct mailing, online campaigns. Locally implementing national and European standards and operating procedures regarding the marketing and advertising activities. Localizing various advertising concepts and campaigns. Creating and coordinating local events, advertising campaigns. Obtaining financing from Toyota Romania for local marketing activities. Informing the sales team about current and upcoming campaigns, enuring the team's observing of the national and European standards regarding the retail activity and customer relations. Filing out various reports and financing requests, project descriptions, action plans.

Achievements:
Increasing the Customer Satisfaction Level from 60% to over 80%. Succesfully solving more than 95% of customer complaints.
Succesfully implementing numerous marketing campaigns. Organizing the dealer's participation at several local auto salons. Obtaining financing from Toyota Romania for most of the dealer's advertising campaigns and marketing activities (between 10% and 50% of each activity's budget).

Company activity field:
Pretul corect was the most important classified ads newspaper in Pitesti and Arges county. The paper also published themed supplements (auto, political etc.). The website www.cetatean.ro was one of the first news sites from Pitesti and was published and maintained by the team at Pretul corect.

Responsibilities:
Designing the layout of the paper.
Writing articles and taking photographs for the website.