Brand Manager
Brand Lounge
Total years of experience :15 years, 10 Months
Brand Lounge is a regional Branding and Marketing Strategist, with bases in the UAE and KSA. The agency specialises in brand intelligence, brand strategy, brand design, visual communication, digital branding and activation. Brand Lounge has worked with privately owned corporates and various government entities, covering; Healthcare, Oil & Gas Finance & Investment, Hospitality, Real Estate, Construction and Retail industries.
• Managing project resources from pitch to delivery
• Conducting industry analysis and developing benchmark reports
• Developing marketing and branding frameworks
• Developing strategic brand platforms to communicate Brand Essence, Vision and Values
• Developing brand architecture and portfolio strategy to consolidate and leverage business units
• Developing integrated promotional campaigns
• Conducting and analyzing quantitative/qualitative market research
• Interpreting client’s current and future objectives and preparing gap analysis reports
• Working closely with creative and digital teams in order to drive innovative brand design solutions
• Managing relationships with external communication agencies and suppliers
• Supporting the development of the brand through delivery of strategic value propositions
• Creating and implementing social and digital plans
• Developing activation and engagement plans to drive brand awareness
• Coordinate with external agencies where consumer research is required
• Working with clients, stakeholders and senior management to uncover potential business opportunities
Smith & Ken is a privately owned Group of Companies established in 2008. The group comprises of 8 companies offering Real Estate and Real Estate related services in both B2B and B2C sectors. With offices in Dubai and LA, the company employs over 200 employees.
• Managing the marketing department consisting of a team of 8
• Developing annual marketing strategies to deliver against set objectives
• Improving product marketability by researching, identifying trends and market opportunities
• Evaluating campaign results and modify strategies based on results
• Planning, developing and implementing promotional plans
• Direct Marketing consisting of targeted social media, SMS, CRM
• Researching local markets and preparing competitor analysis reports
• Managing the brand to ensure brand identity, brand values and key benefits are communicated
• Providing brand knowledge training for sales teams
• Recruiting, training and managing staff and marketing resources
• Measuring effectiveness of marketing against KPIs such as, leads, conversion, CTR, ROI
• Developing digital marketing strategies that include SEO, SEM, PPC, Display, PR, Analytics, Content Management, Social Media, Email, SMS, AdWords
• Developing project schedules, ensure timely completion of tasks
• Providing creative direction and quality control of corporate branding and promotional content
Myka is an Australian fashion accessories retailer and wholesaler with stores around Australia and Indonesia as well as stockists throughout South East Asia.
• Conducting market research to determine market requirements for existing and future products
• Conducting customer research, current market conditions and competitor analysis
• Developing, implementing and managing marketing plans and annual calendars
• Implementing tactical and awareness building Social Media strategies
• Monitoring advertising, packaging and accessory design
• Trend forecasting and liaising with manufactures to ensure quality control of products
• Monitoring effectiveness of campaign activities based on demand and KPIs
• Determining and managing the marketing budgets and delivering within agreed budget
• Developing seasonal and annual pricing and discount strategies in-line with brand positioning
• Liaising with department stores to ensure sufficient stock supply
• Monitoring brand standards of all Myka branches to ensure consistency is maintained across all stores
• Designing creative content for ATL and BTL advertising, including: magazine print, outdoors, online direct marketing and POS
• Conducting market research, competitor and trend analysis
• Liaising with stakeholders including, suppliers, distributors, purchasing coordinator and retail staff
• Developing creative content, including; storyboard, print ad copy, online banners and email material
• Presenting creative solutions in-line with corporate guidelines that best promote the brand
• Organising product launches, corporate events and meetings with vendors
• Assisting with annual reports, invoices, and expenses related to marketing
• Developing corporate branding collateral, proposals and presentations
• Participating in idea generation, developing and presenting designs, data collection
• Product Development & Brand Management • Marketing Research • Marketing Strategies • Promotion & Advertising Planning • Retail Marketing • Consumer Behaviour • B2B Marketing • Organisational Behaviour
• Graphic Design • Desktop Publishing • Flash Animation • Web Design/CSS • Video Editing/ Post Production • Motion Graphics
