Senior Digital Specialist (E-Business & Innovation)
Mashreq Bank
Total years of experience :14 years, 1 Months
• Lead Search Engine Marketing and Google Display Network MENA
• Lead Online Analytics with focus on customer life cycle.
• Responsible of online presence analytical dashboards and creating executive-level reports.
• Lead Mobile Analytics to provide insightful analysis of mobile banking and apps.
• Improve the quality of online user applications to increase product closure rate.
• Led Banking E-Commerce project aimed to issue financial products real time to customers online.
• Led a team of engineers to revamp the development and UI/UX of 150, 000+ pages Mashreq online assets including websites for 5 regional countries each in 2 languages and additional 10 more online assets.
• Increased revenue generated from online sales by 200% YOY in 2013.
• Personally implemented features in C#, ASP.NET, PHP, Apache, IIS, CSS, HTML5 and JQuery.
• Enhanced text processing, information categorization and improved the user experience, SEO, SEM and website integration with analytics online tools.
• Personally implemented innovative applications in mobile, tablet and smart TV (Mashreq Flavours, MAX) using Cordova platform, Objectiv-C, JS, CSS and HTML5. As well as backend and online analytics integration.
• Personally implemented end-to-end customer tracking to enable ROI model, MENA level project.
• Led project a system generating tailored product proposition for companies employee in coordination with HR department.
Software Engineer - TwoFour54 | UAE Mar 11 - Nov 11
• Back-end development, Database design and optimization, Front-end development and integration.
• Security, Web Services, Payment gateways integration and PC games online integration.
• Create business reports, analytical information and dashboards.
Accomplishments: Back-end Audit System, Payment Integration SMS, IVR internationally. Website redesign and redevelopment plans, implementation and Database Optimize | LAMP, Web Service, Gaming and UI/UX.
• Develop business plans, write technical specifications and lead the development team.
• Ensure deliverables and a point of contact with customers and partners.
Accomplishments(Websites): Car sales | two E-commerce |Russian Jobs Portal | IT Web Solutions.
Software Engineer - SMC/IBM | Egypt Dec 09 - Nov 10
• Design, Build, Implement and Support the essential foundations of the IBM Middleware/SOA/J2EE platforms to meet business requirements and achieve operational efficiencies and business agility through adaptable, re-usable business services and processes.
Accomplishments: Egyptian Government - Unified Source of information | Automated Applet to process governmental documents | Setup IBM Hardware and Software Environment | IBM Websphere, IBM Datapower, SOA, J2EE and Integration.
MBA in Information Technology Management
Computer Science Bachelor Degree, was completed in 4 years with Very Good (B) Grade in addition to 2nd position Excellent (A+) Graduation Project