عفاف على

• Leading commercial and analytics strategy for UAE and Saudi clients by improving forecasting and pipeline
visibility
• Driving KPI frameworks, structured decision making, and cross functional coordination to enhance efficiency
• Supporting C level planning with business cases, reporting models, and performance insights
• Using structured problem solving and effective stakeholder management to drive clear, actionable outcomes

• Managed commercial operations for GCC accounts by automating KPI dashboards and reporting workflows
• Increased retention through standardized onboarding and performance tracking
• Reduced operational bottlenecks through structured process mapping and data driven workflow improvements

• Built automated dashboards for Saudi & UAE tech and US multi branch retail; enhancing sales, finance, HR, and
operations visibility
• Reduced manual reporting time by 70% using SQL and Python and increased reporting accuracy by 25% with
improved validation and reconciliation
• Gathered requirements and delivered scalable BI solutions using Power BI, SQL, and Zoho Analytics
• Communicated complex findings to non technical teams, improving alignment and decision clarity

• Managed a team delivering daily performance dashboards across acquisition, sales, and operations
• Increased reporting accuracy by validating multi-source datasets and optimizing BI processes
• Supported clinical, logistics, and international patient operations using data insights