Marketing Manager
Shaban Group
Total years of experience :25 years, 4 Months
Responsibilities Include:
Building marketing plans & budgets for shaban product range.
Handling PR, media & advertising activities.
Design and invent new ideas for package design, marketing campaigns, POS materials and other marketing activities.
Developing new product extension & product launch including atl/btl activities.
Development & execution of advertising campaigns in co-ordination with advertising agencies.
Identify and engage external agencies such as Ad Agency, Promotional Agencies etc. for successful design and execution of demand generation activities.
Building & execution consumer and trade campaigns for all shaban products.
Analyze and understand the market researches, provide proper recommendation for the management.
Handling and managing events & sponsorships in Jordan.
Conduct market visits inside and outside Jordan.
Accountability for the marketing department spending and tracking
Coaching & Building talent:
Design the marketing department org structure including the Job Description (RAMs).
In charge of any new recruitment for the marketing department.
Build analytical capability in marketing team
Main Achievements:
Grow market share for Tiger & Flflehme product to reach 54% .
Grow market share for shams oil from 06% to 15% within 18 month.
launching new brands and SKU.
Building marketing plans & budgets for all Sama product range.
In charge and accountable for the marketing department Profit and Loss
Handling PR, media & advertising activities.
Development & execution of advertising campaigns in co-ordination with advertising agencies.
Building & execution consumer and trade promotions for all Sama products.
Handling and managing researches.
Handling and managing events & sponsorships in Jordan.
Developing new product extension.
Attending international seminars and conferences outside Jordan.
Conduct market visits inside and outside Jordan.
In charge of any new recruitment for the marketing department.
Build and establish a marketing team for Sama Company.
Put on Job Descriptions for the marketing team members.
In charge of the marketing department at Sama Company.
• Fully responsible for all marketing activities for all supported Brands in the Levant market.
• Fully responsible for the main premium Brands of the company (Afia, Arabi and Tahi).
• Creating, monitoring, implementing and controlling annual marketing and sales budgets.
• Establishing an 18 month rolling forecast (18MRF) for all marketing and sales activities providing profitability by brand.
• Submitting a full marketing study for new initiatives with recommendations and CPS (critical path steps).
• Increasing market shares In the Jordanian market by monitoring retail audit reports and creating strategies to penetrate new markets and obtaining new market shares from competitors.
• Fully responsible for shelf pricing for all brands with respect to company profitability.
• Fully responsible for brand image and identity.
• Executing all marketing and advertising campaigns and all creative work related to new initiatives and re-launching activities.
• Preparing all marketing related reports and presentations.
• Assessing senior management in decision making process by providing real time picture of the current market position and potential risks.
• Excusing all marketing activities in the Jordanian market.
• Monitoring Marketing budget and prepare budget control report on a periodic manner.
• Fully responsible for all administration marketing related activities.
• Acting as a single point of contact with finance department in pricing related issues.
• Fully responsible for all external supplier related issues and interactions.
Fully responsible for all Logistics related activities.
Monitoring daily stock level and participate in production Vs sales plan preparation.
Insure smooth and efficient sales process.
Insuring delivery with no damaged goods.
Finalize all export related documentation.
Follow up with transporters for invoices and fleet availability.
- Coordinate with Sales and logistics departments for smooth sales function.
- Prepare sales files with full documentations required.