Affaq Ali PMP

• Business Transformation specialist with Project Management Professional (PMP) and Scrum Master (PSM) certified with
over 13 years of experience in Project Management, Digital Transformation, Product management and Quality Assurance in
diverse domains such as Apparel, Real Estate, Thomson Reuters, National Assembly, and Etisalat Telecom in UAE.
• Experienced in leading Digital transformation projects by shifting manual journeys over Mobile apps, Website and beyond
especially in My Etisalat App, Smiles App, SWYP app, Gochat app, eWallet app, B2C portal, SAS (Self Assisted Stations)
machines, e-care, e-commerce solutions as well as CRM systems in Etisalat.
• Successfully lead and launched various consumer products in Etisalat like various Mobile Plans, such as Emirati Freedom,
New Freedom, Wasel Flexi, Visitor Line, Roaming plan, Addons, eSIM, Multisim, Content Passes, life cycle management
journeys, Devices Sales (standalone and smartpay both) over various channels including Digital and Non Digital both.
• Worked across different types of projects such as Revenue Generating projects, CPR (Consumer Protection Regulation)
projects, VAT implementation, Artificial Intelligence based projects, Machine Learning based projects and Digital
Transformation projects along different cuts like Marketing, Sales, Customer Contact Center, Finance and CIT.
• Well versed in engaging with stakeholders across different teams, bringing them together. Flexible in collecting
requirements in WaterFall or Agile models, for Digital and legacy both types of projects.

inPD(ProductDevelopment)consumer wireless teamunderMarketing Department, responsible
for planning UAT (User Acceptance Testing) of various projects before launching them in market.
• Participate in Hot House (kick off) meetings for collecting requirements for conducting successful UAT (user acceptance
testing).
• DesigningUAT(UserAcceptanceTesting)test cases, which includes, analyzing any dependencies and estimating the
completion date, based on TC complexity, toalign with project deliverables.
• Finalizemarketingrequirementsinplanningsession meetings with theQA team to ensure that both teams are aligned and
no hiccups are to faced during execution.
• EvaluateChangeRequests, Non PLC prrojects, Small Demands, estimate timelinesandincorporateCRs.
• Providing walktrhough sessions to Execution team about the project.
• Guide testers in conducting tests on products prior to product launches aimed at enhancing client satisfaction by delivering
error freeproduct.
• Maintain updated knowledge ofworking toolslikeClearQuestIBM(CQ)forbug reporting, RQM, MSExcel, RQM, RTC, SQL.
• Preparing different typesofreportsonweeklyandmonthly basistoanalyzeUATperformanceandtestersthroughput.
• Define UAT Planning Entry/Exit criteria and contribute to the on-going development of UAT process and KPIs.
• Participate in and facilitate post-launch Business verification testing activities for projects, as required.