Afia Khan, Research Analyst

Afia Khan

Research Analyst

ESCALENT

Location
India - Mumbai
Education
Master's degree, Business And Marketing
Experience
1 years, 1 Months

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Work Experience

Total years of experience :1 years, 1 Months

Research Analyst at ESCALENT
  • India
  • My current job since April 2023

• Using insights and crafted and executed innovative brand strategies aligned with client's vision.
• Led impactful product launches and managed product lifecycle, ensuring consistent brand presence and consumer engagement.
• Conducted market research and analyzed consumer insights, translating findings into actionable strategies that drove brand growth.
• Collaborated with cross-functional teams including marketing, sales, and product development for seamless execution of marketing campaigns and promotions.
• Effectively managed budgets, allocating resources for maximum impact and ROI.
• Analyzed key performance indicators (KPIs) regularly to measure brand performance and identify areas for improvement.
• Cultivated strong relationships with stakeholders, enhancing brand visibility and market positioning.
• Proposed valuable enhancements to existing content and products, including refining output formats in Excel and PowerPoint presentations.
• Proficiently used tools like SPSS, Advanced Excel to check the accuracy of the survey data and programming logic

Education

Master's degree, Business And Marketing
  • at Chetana's Institute of Management and Research
  • May 2022

Specialties & Skills

Market Research
Data Analysis
Brand Management
Report Writing
Quantitative Research
INDICATORS
MICROSOFT EXCEL
PRODUCT LIFECYCLE
SPSS (STATISTICAL SOFTWARE)
REFINING
SCALE (MAP)
KEY PERFORMANCE INDICATORS (KPIS)
MICROSOFT POWERPOINT
MARKET RESEARCH
RESEARCH
brand management
Marketing Strategy
Marketing

Languages

English
Expert
Hindi
Native Speaker
Arabic
Beginner

Training and Certifications

Customer Insights (Certificate)
Date Attended:
October 2023
Power Bi (Certificate)
Date Attended:
December 2023
Brand Management (Certificate)
Date Attended:
January 2021