Afifa Abdul Qadir

• Conducted keyword research (local, short-tail, long-tail) with SEMrush and
optimized website content (pages, blogs, product listings).
• Performed technical SEO audits with Screaming Frog, fixing crawl errors, redirects,
and duplicate content.
• Implemented on-page SEO (meta tags, headings, schema, alt attributes) and validated
structured data via Google tools.
• Built backlinks through guest posting and outreach; improved product visibility on
Shopify with optimized content and collections.
• Monitored performance via Google Search Console & Analytics, refining strategies
based on insights.
• Managed social media team, reviewed daily content, developed strategies, and tracked
ad campaign performance to improve ROI.

At Mobitising, I was responsible for managing 10 Facebook pages and a TikTok account
for clients, where I handled the following tasks:
• Managed Content Uploads: Uploaded full-length videos and reels daily on Facebook
pages and the TikTok account.
• Developed Content Strategy: Created strategies for the timing and type of content to
maximize traffic and increase reach.
• Created Reels: Designed and produced reels using Canva.
• Maintained Content Calendar: Managed and organized a content calendar to ensure
timely and effective content distribution.
• Oversaw Distribution Department: Reviewed and approved or rejected audio content
based on criteria such as language, title, MT IDs, track name, and singer name.

• Managed 11 platforms for clients from 4/5 different professions, including Quora,
Medium, Tumblr, Reddit, Evernote, Instagram, Twitter, Facebook, Pinterest, etc.
• Created 5 posts daily on each platform.
• Wrote all content personally, including hashtags and captions.
• Selected images and added appropriate captions and hashtags.
• Consistently met a daily target of over 100 posts.

Secured a long-term business deal worth PKR 5.9M+ with Reputable Construction
Group, significantly contributing to company revenue.
Created and managed promotional campaigns via WhatsApp and email.
Handled customer queries and maintained updated contact databases.
Registered company on supplier portals of top UAE firms for B2B outreach.
Searched and submitted tenders, RFQs, and quotations to government and corporate
clients.
Coordinated with internal teams to prepare compliant tender documents.
Maintained tender records and tracked submission statuses.

• Managed full social media presence for three diverse clients: SYL Salon and Spa,
Parvin Thriftway, and Malik Heating and Cooling.

Content Creation: Created engaging and strategic content across Instagram, Facebook,
and TikTok to enhance brand visibility and drive audience engagement.
Campaign Management: Planned and executed successful multi-platform marketing
campaigns, boosting brand reach and conversions through organic strategies and paid
advertisements.
Ad Creative Development: Designed visually appealing ad creatives independently,
ensuring brand consistency and optimizing performance metrics for improved ROI.
Community Management: Managed online communities by fostering meaningful
interactions, responding to queries, and building brand loyalty through timely and
engaging content.
Meme Marketing: Independently created relatable and humorous meme content to
increase brand awareness, boost audience recall, and generate organic engagement.
Analytics & Reporting: Continuously monitored social media performance, analyzed
data-driven insights, and optimized content strategies to achieve campaign goals and
maximize results.
Content Strategy: Developed and executed customized content calendars and strategies
aligned with brand objectives and audience preferences.