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Afraz Lone, Senior UI UX Designer

Afraz Lone

Senior UI UX Designer·Bayt.com

Pakistan

Bachelor's degree, Visual Communication Design

Work experience

Total years of experience: 8 years, 9 months

Senior UI UX Designer

August 2023 - Present

Bayt.com

Islamabad, Pakistan

August 2023 - Present

Company industry:
IT Services
Job role:
Information Technology

Web and Graphics Designer

December 2018 - November 2022

i2c Inc.

Lahore, Pakistan

December 2018 - November 2022

My job included designing visually appealing and intuitive user interfaces for web and mobile applications. I collaborated closely with cross-functional teams to understand project goals and requirements, conducting user research to gather insights that informed my design decisions. Utilizing wireframes, prototypes, and interactive mock-ups, I effectively communicated design concepts and applied user-centered design principles to ensure a user-friendly and consistent interface. I also created visual assets and design specifications, working closely with developers to ensure accurate implementation. Conducting design reviews and providing constructive feedback, I contributed to maintaining design consistency and staying updated with industry trends to enhance the overall user experience. Another main responsibility was to keep the company figma libraries updated and improved all the time, these were occasionally used to update company's digital products, as well as company's marketing item, including website and collaterals.

Company industry:
IT Services
Job role:
Design, Creative, and Arts

Graphic Designer

June 2018 - December 2018

Fishbowl

Lahore, Pakistan

June 2018 - December 2018

One of my primary tasks was creating captivating social media designs for all clients, ensuring their brand messages were effectively communicated and engaging to their target audiences. I played a pivotal role in developing and maintaining brand identities by creating visually compelling branding materials that aligned with the clients' visions and values. Additionally, I contributed to designing visually appealing and user-friendly websites that enhanced the online presence and user experience of our clients. Moreover, I was responsible for designing captivating Instagram and Facebook posts that effectively conveyed promotional messages and maintained a cohesive brand image across social media platforms. Through my creativity, attention to detail, and ability to manage multiple projects, I played a significant part in elevating Fishbowl's clients' visual representation and helping them achieve their marketing goals.

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Graphic Designer

February 2017 - June 2018

Elemark

Lahore, Pakistan

February 2017 - June 2018

As a Graphic Designer at Elemark, my responsibilities encompassed a wide range of design areas. I played a vital role in creating captivating social media designs that effectively conveyed the brand's message and engaged the target audience. Additionally, I contributed to developing and maintaining brand identity through the creation of visually compelling branding materials, ensuring consistency across various platforms. I also utilized my photography skills to capture high-quality images that aligned with the brand's aesthetic and storytelling. Furthermore, I successfully designed stationery materials, including business cards, letterheads, and packaging, that reflected the brand's essence and communicated professionalism. By effectively managing multiple design projects and incorporating creativity and attention to detail, I played a key role in enhancing Elemark's visual presence and delivering impactful design solutions.

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Education

National College of Arts

January 2018

January 2018

Bachelor's degree, Visual Communication Design

Pakistan

GPA (point): 3.3 out of 4

GPA (point): 3.3 out of 4

During my studies at the National College of Arts (NCA), I pursued a Bachelor's degree in Visual Communication Design. This comprehensive program provided me with a solid foundation in the principles and practices of design. Through a diverse range of coursework and hands-on projects, I gained proficiency in various disciplines of design, including graphic design, illustration, typography, and advertising. At NCA, I had the opportunity to work closely with experienced faculty members who guided and mentored me throughout my educational journey. Their expertise and guidance helped me develop a deep understanding of design principles, conceptual thinking, and the effective use of design elements to convey messages and evoke emotions. The curriculum at NCA emphasized a multidisciplinary approach, allowing me to explore the intersections of art, technology, and culture. Through engaging workshops, seminars, and critiques, I gained valuable insights into the contemporary design landscape and honed my problem-solving skills. One of the highlights of my studies at NCA was the emphasis on hands-on learning. I actively participated in various design projects, collaborating with peers on real-world briefs and client-based assignments. This practical experience allowed me to apply my theoretical knowledge and develop a professional mindset.

Skills

Product Design

Intermediate

User Interface Design

Expert

Prototyping

Expert

Interaction Design

Expert

Wire Framing

Expert

Responsive Web Design

Expert

Component Design

Intermediate

mobile design

Expert

Social profiles

Languages

English

Expert

Urdu

Native Speaker

Hobbies and interests

Playing piano
Playing guitar
Singing