Vice President International Business Development
ZAFCO
Total years of experience :12 years, 9 Months
Head of the global marketing team based in Dubai. Led the strategy development and business planning process for all regions and countries for agency and own brands. Brands included Pirelli ®, Nitto ®, Toyo ® Double Coin ®, Trane ®, Kumho ®, Zeetex ® and others. ZAFCO is a global distributor of automotive products with offices on all continents, sales in over 85 countries, and revenue turnover in excess of US$270 million. www.zafco.com
As the Head of the Dubai campus, Led in curriculum design, lessons development and monitoring and reporting of the teaching and evaluation processes of 40 faculty (including PhD and Masters degree holders) and staff members servicing about 400 students with degree programs including BBA, MBA, BSIT, MSIT, BS Media Science and Executive MBA. www.szabist.ac.ae
Head Of Marketing - MENAP Johnson & Johnson
Apr 2004 - Jan 2009 (4 years 10 months) Business unit head, reported to MD, led 6 Group Brand Managers and their teams across Middle East, Egypt, Morocco & Pakistan, for brand management, trade marketing and brand financials. 1. Doubled average growth in sales to 21% per year in '01-'06 (from 11% per year in '97-'00). 2. Increased profit by 15% annually in 2001-2006 through prioritizing higher margin initiatives. 3. Achieved market share leadership in several product categories, successfully beating local competitive threat during adverse market sentiments towards US brands in 2002-2004. 4. Achieved in Middle East the best customer rating in the world for Johnson's ® brand image and was awarded Superbrands ® UAE 2006 for Johnson's ® baby through award winning local advertising, efficient media placement and customer centered product portfolio mix. 5. Recruited and trained local Arab marketing talent to improve company's local customer and market understanding, managing cultural diversity and varying work styles in the brand team. 6. Worked in UK in a 5-member Global Team to develop corporate training material on 'Building Iconic Brands' for senior management of J&J worldwide. 7. Led the achievement of Process Excellence Green Belt certification in JJME. www.jnj.com
www.pk.pg.com