Marketing Director
AMRG
Total years of experience :25 years, 0 Months
Value Added:
• Directing marketing functions and operations aligning with organizational objectives, ensuring strategic and operational excellence.
• Enhancing brand recognition and generating significant leads through well-managed internal and external marketing campaigns and programs.
• Crafting comprehensive marketing plans integrating digital strategies, print advertising, and grassroots marketing efforts.
• Conducting comprehensive market analysis and research, identifying key trends and opportunities to inform strategic decisions.
• Developing and executing a decisive marketing and communication file and plan for the Initial Public Offering (IPO), encompassing brand building, public relations strategies, and web presence enhancement.
• Formulating and implementing successful marketing strategies, reinforcing brand identity and supporting sales objectives.
• Providing mentorship to local personnel on best practices and protocols, enhancing team productivity and performance.
Value Added:
• Developed and executed an organizational plan to transition into digital education services, positioning the company as a leading education service provider in the Central region of KSA.
• Implemented a 6-month renewal and improvement strategy focused on growth, development, and enhancing the quality of student education.
• Developed a comprehensive curriculum that is both complementary and parallel to existing frameworks, meticulously aligned with labor market needs to ensure the practical relevance and applicative value of educational outcomes.
• Collaborated with international instructors, enriching the educational experience.
• Initiated a comprehensive strategy for digital transformation and AI integration.
• Employed strategies for financial growth, including optimal hiring practices with benefits like housing and transportation.
• Invested in student development, resulting in a 53% increase in annual profits through strategic fee restructuring and efficient management.
• Grew the student base from 500 to 700, with 2 students achieving top ranks in Riyadh province.
• Led a diverse team of 92 employees, successfully navigating the company through challenging times, including the global pandemic.
Value Added:
• Managed diverse marketing projects from inception (A) to completion (Z), ensuring a holistic approach to each campaign and strategy.
• Conducted in-depth preliminary analyses before project initiation, clearly defining objectives and setting measurable goals.
• Engaged in regular site visits and close monitoring, significantly improving production efficiency and output.
• Undertook detailed case studies to understand unique challenges and opportunities, developing tailored marketing strategies for each scenario.
• Delivered sustainable outcomes, focusing on employee retention and creating a positive work environment that fostered loyalty and productivity.
• Strategized and implemented initiatives for international expansion, successfully positioning products and services for export markets.
Value Added:
• Spearheaded establishment and growth of the marketing and brand department, significantly enhancing the company’s marketing capabilities.
• Pioneered a new automated sales channel via a telesales team, expanding the company’s outreach and sales capabilities. Instrumental in growing the brand to become one of the top 100 in Saudi Arabia within two years. Entered the company as the fifth-ranked in the market, leaving it as number one.
• Successfully expanded the company’s customer base by a significant margin, markedly increasing the number of insured lives.
• Developed and implemented clear strategic initiatives monthly and effective delegation to enhance team performance.
• Led a series of major marketing campaigns, demonstrating exceptional leadership and strategic planning capabilities:
-"Marketing Association - “Kallem Bupa” - Integrating health insurance with the brand.
-"Walk your heart" - A step-counting device initiative, fostering engagement through the website and rewarding high achievers with gifts from Bupa.
• Managed marketing operations effectively, determining ROI to improve strategies and developing processes, tools, and metrics to augment revenues and sales volume.
• Conducted market research and analysis to identify expansion opportunities and understand competitive trends, contributing to business growth.
• Participated in recruitment, retention, and mentoring programs and conducted industry and competitor analysis to stay ahead of market trends.
• Developed and executed strategic media campaigns, leveraging a mix of traditional (newspapers, radio, TV, outdoor) and digital platforms (digital media, email marketing, Google Ads), targeting specific audiences and efficiently managing media budgets and contracts.
• Skilled in negotiating media deals and measuring campaign success through direct engagement metrics, like call center inquiries, reflecting the effectiveness of media strategies
Value Added:
• Successfully led a dedicated team to achieve remarkable growth, expanding member enrollment from 200, 000 to an impressive 1 million within a three-year period. This strategic leadership resulted in an extraordinary surge in organizational growth.
• Guided the team to attain an industry-leading customer satisfaction rate, setting a new benchmark in the insurance sector through focused customer engagement and service excellence.
• Directed team efforts in strategically enhancing brand awareness, effectively penetrating new market segments previously untapped and solidifying market presence.
• Pioneered the introduction of innovative retail products under team leadership, capturing market share amidst intense competition, demonstrating the team’s capability in innovation and market adaptation.
• Orchestrated the development of the Bupa Arabia website with a collaborative team approach, propelling it to a notable position in the Alexa Ranking, showcasing the team's proficiency in digital marketing and online presence optimization.
Value Added:
• Spearheaded creating and launching the 'Quick Buy' program for Consumer Durables Finance, achieving key strategic departmental objectives. This initiative significantly boosted profitability and expanded market share in the personal finance customer segment.
• Conceptualized and executed comprehensive marketing plans rooted in meticulous market surveys and competitor analysis. This strategic approach was pivotal in driving growth within the KSA territory.
• Oversaw the management and strategic positioning of consumer durable products under the personal finance sector, aligning with the bank's broader objectives and branding ethos.
Value Added:
• Expertly managed marketing initiatives for the prestigious King Abdul Aziz Endowment for the Holy Mosques (Al-Maqam and Sara Towers) project, alongside other notable clients. This involved sophisticated marketing strategies that significantly enhanced project visibility and appeal.
• Innovatively created and designed the Jiwar Al-Harmin products (Utilizing Deeds), which catalyzed an outstanding 300% increase in revenue. This achievement underscores exceptional product development skills and a keen understanding of market needs.
• Played a pivotal role in setting up company branches across diverse international regions including Egypt, Dubai, Malaysia, Turkey, and Canada. This expansion signifies a strategic approach to global market penetration and brand establishment.
Value Added:
• Spearheaded initiatives that resulted in securing a 40% market share in the LCD TV product market. This significant achievement supported the company's corporate expansion goals and solidified its market leadership.
• Successfully navigated the digital white goods market, attaining a 30% market share. This accomplishment aligned seamlessly with the business's overarching goals and demonstrated a keen understanding of market dynamics.
• Developed and devised cutting-edge marketing initiatives for products like HDD TV, the Silver Nano System for Washing Machines, refrigerators, and microwaves. These initiatives were instrumental in introducing innovative products to the market and enhancing brand visibility.
Value Added:
• Played a pivotal role in leading marketing operations with strategic acumen and innovative tactics, which enabled the company to achieve the number 1 ranking in its sector within just a year of establishment. This rapid ascent to market leadership highlights exceptional strategic planning and execution.
• Successfully orchestrated a marketing campaign that led to capturing an astounding 52% of the market share in the Mobile Phone Services industry in Egypt within the first year. This achievement substantially exceeded the initial company target of 35% over two years, demonstrating extraordinary market insight and effective implementation of marketing strategies.