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Ahmed ElHaddad, Chief Marketing Officer

Ahmed ElHaddad

Chief Marketing Officer·CPV ARABIA

Saudi Arabia

Doctorate, PhD - Consumer Behavior

Work experience

Total years of experience: 27 years, 10 months

Chief Marketing Officer

June 2025 - Present

CPV ARABIA

Riyadh, Saudi Arabia

June 2025 - Present

Lead the corporate marketing strategy and brand transformation across regional markets.
Develop and implement data-driven digital campaigns to enhance brand positioning and customer
engagement.
Collaborate with the executive team to align marketing objectives with business goals and growth plans.
Oversee media, content, and digital channels to ensure consistent messaging and ROI-driven execution.
Achievements: Strengthened brand equity and introduced AI-based marketing automation to enhance
customer retention and lead conversion.
Company industry:
Real Estate
Job role:
Engineering

Chief Marketing Officer (CMO)

January 2025 - Present

CPV Arabia - Technical Inspection & Engineering Assessment,

Riyadh, Saudi Arabia

January 2025 - Present

Lead the corporate marketing strategy and brand transformation across regional markets.
Develop and implement data-driven digital campaigns to enhance brand positioning and customer
engagement.
Collaborate with the executive team to align marketing objectives with business goals and growth plans.
Oversee media, content, and digital channels to ensure consistent messaging and ROI-driven execution.
Achievements: brand equity marketing automation
customer retention conversion.
Company industry:
Civil Engineering

Marketing Director

May 2023 - May 2025

ABDULMOHSIN AL ROSSAIS & SONS GROUP CO.

Riyadh, Saudi Arabia

May 2023 - May 2025

Directed marketing operations and strategic communications for real estate and investment projects.
Developed and executed a comprehensive IPO marketing and PR strategy for brand visibility and investor
confidence.
Designed multi-channel campaigns to generate qualified leads and expand market share.
Mentored and developed local marketing teams to enhance productivity and operational efficiency.
Achievements: Enhanced brand recognition and achieved sustained lead growth through data-driven digital
campaigns and brand positioning.
Company industry:
Real Estate
Job role:
Construction and Building

Marketing Director

January 2023 - January 2025

ABDULMOHSIN AL ROSSAIS & SONS GROUP CO. – Real Estate Development & Investment,

Riyadh, Saudi Arabia

January 2023 - January 2025

Directed marketing operations and strategic communications for real estate and investment projects.
Developed and executed a comprehensive IPO marketing and PR strategy for brand visibility and investor
confidence.
Designed multi-channel campaigns to generate qualified leads and expand market share.
Mentored and developed local marketing teams to enhance productivity and operational efficiency.
Achievements: Enhanced data-driven digital
campaigns and brand positioning.
Company industry:
Real Estate

Chief Executive Officer

July 2021 - March 2023

Miras Holding

Al-Kharj, Saudi Arabia •Hybrid

July 2021 - March 2023

Established strategic plans for digital education services and brand expansion.
Achieved profit growth through fee optimization and resource restructuring.
Directed multinational teams to execute digital transformation initiatives during the pandemic.
Fostered partnerships with global educational institutions to enhance learning quality.
Achievements: Improved operational efficiency and profitability while expanding digital presence and brand
awareness.
Company industry:
Higher Education
Job role:
Management

Chief Executive Officer (CEO)

January 2021 - January 2023

Miras Holding – Education & E-Learning,

Al-Kharj, Saudi Arabia

January 2021 - January 2023

Established strategic plans for digital education services and brand expansion.
Achieved profit growth through fee optimization and resource restructuring.
Directed multinational teams to execute digital transformation initiatives during the pandemic.
Fostered partnerships with global educational institutions to enhance learning quality.
Achievements: Improved operational efficiency and profitability while expanding digital presence and brand
awareness.
Company industry:
Higher Education

Marketing Consultant

October 2014 - July 2021

Group of Companies and Multiple Industries

Cairo, Egypt •Hybrid

October 2014 - July 2021

Designed and executed marketing strategies across multiple industries and markets.
Conducted market research to optimize brand positioning and product development.
Managed campaign budgets and monitored ROI through data analytics tools.
Delivered marketing consultations for businesses expanding into regional markets.
Achievements: Strengthened client brands through digital integration and data-driven decision-making.
Company industry:
Consumer Packaged Goods Manufacture
Job role:
Marketing and PR

Marketing Consultant

October 2014 - January 2021

Confdential

Cairo, Egypt

October 2014 - January 2021

Designed and executed marketing strategies across multiple industries and markets.
Conducted market research to optimize brand positioning and product development.
Managed campaign budgets and monitored ROI through data analytics tools.
Delivered marketing consultations for businesses expanding into regional markets. client brands decision-making.
Company industry:
Management Consulting

Marketing Operations and Media Manager

January 2012 - January 2013

Bupa Arabia

Jeddah, Saudi Arabia

January 2012 - January 2013

Managed marketing operations and media planning to support corporate objectives.
Developed KPI-based campaign strategies for brand awareness and lead generation.
Oversaw CRM integration to enhance customer experience and data accuracy.
Ensured brand compliance and regulatory adherence in marketing communications.
Achievements: Boosted brand visibility and customer engagement through targeted multi-channel
marketing.
Company industry:
Insurance & TPA
Job role:
Marketing and PR

Marketing Operations & Media Manager

January 2012 - January 2013

Bupa Arabia – Health Insurance,

Jeddah, Saudi Arabia

January 2012 - January 2013

Managed marketing operations and media planning to support corporate objectives.
Developed KPI-based campaign strategies for brand awareness and lead generation.
Oversaw CRM integration to enhance customer experience and data accuracy.
Ensured brand compliance and regulatory adherence in marketing communications.
Company industry:
Insurance & TPA

Retail Marketing Manager

July 2008 - January 2012

Bupa Arabia for Cooperative Insurance

Jeddah, Saudi Arabia

I found this job using Bayt.com

July 2008 - January 2012

Launched new health insurance products and drove retail market expansion.
Enhanced digital presence by optimizing the corporate website and customer journeys.
Led marketing teams to achieve aggressive acquisition and retention goals.
Strengthened retail network and partnership programs to increase market share.
Achievements: Expanded member enrollment to over 1 million and reinforced market leadership.
Company industry:
Insurance & TPA
Job role:
Marketing and PR

Retail Marketing Manager

January 2008 - January 2012

Bupa Arabia,

Jeddah, Saudi Arabia

January 2008 - January 2012

Launched new health insurance products and drove retail market expansion.
Enhanced digital presence by optimizing the corporate website and customerjourneys.
Led marketing teams to achieve aggressive acquisition and retention goals.
Strengthened retail network and partnership programs to increase market share.
Company industry:
Insurance & TPA

Marketing Manager

January 2006 - January 2008

National Commercial Bank (NCB) – (SNB) Finance

Jeddah, Saudi Arabia

January 2006 - January 2008

Designed and implemented marketing campaigns to promote consumer finance products.
Conducted competitor analysis and market research to support brand strategy.
Coordinated advertising and sales activities for new product launches.
Improved brand performance and profitability through targeted campaigns.
Achievements: Successfully increased market share and customer engagement across product lines.
Company industry:
Insurance & TPA
Job role:
Banking

Marketing Manager

January 2006 - January 2008

Saudi National Bank

Jeddah, Saudi Arabia

January 2006 - January 2008

Designed and implemented marketing campaigns to promote consumer finance products.
Conducted competitor analysis and market research to support brand strategy.
Coordinated advertising and sales activities for new product launches.
Improved brand performance and profitability through targeted campaigns. across product lines.
Company industry:
Banking

Marketing Manager

January 2005 - June 2006

Rifada Global for Development and Investment

Jeddah, Saudi Arabia

January 2005 - June 2006

Directed marketing operations for high-profile real estate projects including King Abdul Aziz Endowment.
Established international branches and expanded brand presence globally.
Managed marketing teams and set KPIs aligned with corporate objectives.
Developed strategic alliances to enhance cross-border brand recognition.
Achievements: Tripled revenue through innovative marketing strategies and international expansion.
Company industry:
Real Estate
Job role:
Construction and Building

Marketing Manager

January 2005 - January 2006

Rifada Global for Development & Investment,

Jeddah, Saudi Arabia

January 2005 - January 2006

Directed marketing operations for high-profile real estate projects including King Abdul Aziz Endowment.
Established international branches and expanded brand presence globally.
Managed marketing teams and set KPIs aligned with corporate objectives.
Developed strategic alliances to enhance cross-border brand recognition.
Company industry:
Real Estate

Digital Products Manager

September 2001 - January 2005

Samsung KSA (Electronics),

Jeddah, Saudi Arabia

September 2001 - January 2005

Launched new digital product lines and led strategic campaigns to capture market share.
Managed product positioning, pricing, and advertising strategies across the region.
Conducted market analysis to anticipate consumer trends and adjust marketing plans.
Coordinated cross-functional teams to ensure effective product rollouts.
Achievements: Captured 40% of LCD TV market share and elevated Samsung’s brand leadership.
Company industry:
Consumer Electronics
Job role:
Marketing and PR

Digital Products Manager

January 2001 - January 2005

Samsung KSA – Electronics,

Jeddah, Saudi Arabia

January 2001 - January 2005

Launched new digital product lines and led strategic campaigns to capture market share.
Managed product positioning, pricing, and advertising strategies across the region.
Conducted market analysis to anticipate consumer trends and adjust marketing plans.
Coordinated cross-functional teams to ensure effective product rollouts. LCD TV market share and elevated Samsungs brand leadership.
Company industry:
Consumer Electronics

Assistant Marketing Manager

August 1997 - August 2001

Click GSM (Vodafone) Egypt

Cairo, Egypt

August 1997 - August 2001

Executed comprehensive marketing plans based on consumer insights and market research.
Implemented campaigns that increased subscriber base and market penetration.
Coordinated advertising and sales teams to ensure seamless execution.
Supported strategic initiatives that established the brand as an industry leader.
Achievements: Increased market share to 52% in the first year through innovative campaigns.
Company industry:
Telecommunications
Job role:
Marketing and PR

Assistant Marketing Manager

January 1997 - January 2001

Click GSM (Vodafone Egypt)

Cairo, Egypt

January 1997 - January 2001

Executed comprehensive marketing plans based on consumer insights and market research.
Implemented campaigns that increased subscriber base and market penetration.
Coordinated advertising and sales teams to ensure seamless execution.
Supported strategic initiatives that established the brand as an industry leader. Increased market share to 52% in the first year through innovative campaigns.
Company industry:
Telecommunications

Education

Almeda University

June 2010

June 2010

Doctorate, PhD - Consumer Behavior

United States

Almeda University

April 2008

April 2008

Master's degree, Marketing Management

United States

Tanta University

May 1997

May 1997

Bachelor's degree, Business Administration

Egypt

Faculty of Commerce

January 1997

January 1997

Bachelor's degree, Marketing

Egypt

Skills

Brand Managment

Expert

Marketing ROI

Expert

Operations Management

Expert

Personal Finance

Expert

Retail Analysis

Expert

Project Management

Expert

Sales

Expert

MARKETING

Intermediate

BUSINESS DEVELOPMENT

Intermediate

MARKET SHARE

Intermediate

COST REDUCTION

Intermediate

OPERATIONS

Intermediate

ARTIFICIAL INTELLIGENCE

Intermediate

DATA ANALYSIS

Intermediate

CUSTOMER RELATIONSHIP MANAGEMENT

Intermediate

CUSTOMER SERVICE

Intermediate

DIGITAL TRANSFORMATION

Intermediate

Budgeting and Forecasting, Target Setting/ Achievement, Driving Business Growth, Revenue Generation

Expert

Market Penetration, Promotions and Campaigns, Brand Management, Product Management

Expert

Liaising with VIP Clients, Resolving Customer Complaints, Total Quality Management

Expert

Recruitment/Training, Coordination/Development, Performance Reviews, Staff Management

Expert

Leadership, Team Building, Motivation, Communication, Ability to Work under Pressure

Expert

Analytical Ability, Critical Thinking, Decision Making and Problem Solving, Time Management

Expert

Strategic Planning, Strategic Sales and Marketing,Business Development,Customer Account Management

Expert

Market Analysis/Research, Competitor Analysis, Client Relationship Management, Sales Analysis

Expert

Marketing Agency Management, Contractual Negotiation, Clientele Development, Formulating Procedures

Expert

Computer Related Skills: MS Office and Internet Usage

Expert

marketing mix

Expert

marketing strategy

Expert

media planning

Expert

marketing communications

Expert

materials

Expert

market research

Expert

marketing management

Expert

negotiation

Expert

marketing research

Expert

Digital Marketing

Expert

Administration

Expert

Management

Expert

Public Relations

Expert

operation

Expert

Brand Managment

Expert

Marketing ROI

Expert

Operations Management

Expert

Personal Finance

Expert

Retail Analysis

Expert

ANALYTICS

Intermediate

BRAND IDENTITY

Intermediate

BRANDING

Intermediate

CROSS FUNCTIONAL COORDINATION

Intermediate

CUSTOMER INSIGHTS

Intermediate

LEADERSHIP

Intermediate

Languages

English

Expert

Arabic

Expert

Training and Certifications

Training
Services Marketing Strategies
American University in Cairo
Jun 1997
Negotiation Skills
Dr. Hesham ElBihairy , Jeddah
Feb 2005
Public Listed Company Life Vs Private Company Life
Financial Euromoney Training EMEA, Jeddah
Nov 2009
Media Forum
IIR, Dubai
Oct 2009
Islamic Banking
Dr. Mahmoud BaGhafar, Manama
Feb 2005
Success Elements
Mr. S Y Choi, Doha
Jan 2004
Digital Direction for Electronic Makers
Samsung Electronics, Seoul
Jan 2004
Developing Dealing Skills
Cairo University
Mar 1998
How to Be a Leader
Mr. S Y Choi and Mr. Adnan Matbouli , Jeddah
Jun 2003
Marketing Skills
Samsung Marketing Management, Riyadh
Jan 2003
Emotional Intelligence Workshop
Ron Kophman, Jeddah
Jan 2011
Performance Management Training
Click GSM Management Team
Jul 2000
E- Marketing
IIR, Abu Dhabi
Sep 2008
IFCE
Financial Institute, Jeddah
Jun 2011
Social Media Training
IIR, Dubai
Oct 2009
Brand Management
Meirc- Fadi Shahrori, Dubai
Sep 2010
Microsoft Sales Specialist Training
Bill Sonono, Jeddah
Oct 2001
Customer Care Training
Al Nokhbah Training Institute
Feb 2002
New Sales Ideas
American University in Cairo
Jan 1998
Up Your Service
Ron Kophman, Jeddah
Feb 2011
Presentation and Training Skills Seminar
American University in Cairo
Feb 1999
Islamic Economy
Al Azher University, Cairo
Jan 1999

Hobbies and interests

reading , traveling and photography