Marketing Manager
I. O. S Institute
Total des années d'expérience :5 years, 5 Mois
- Orchestrated strategic marketing initiatives for a educational institute, catering to a diverse
community of over 2000 students.
- Crafted and executed comprehensive marketing campaigns that reinforced the institute's esteemed
reputation, ensuring a prominent position as the premier educational institution in the region.
- Directed targeted promotional efforts to attract prospective students and parents, effectively
showcasing the institute's exceptional faculty, diverse academic programs, and outstanding
achievements.
- Applied a data-informed approach to assess the impact of various campaigns, enabling continuous
refinement for optimal outreach and engagement.
- Cultivated meaningful partnerships with key stakeholders, further solidifying the institute's
standing as the educational provider of choice.
- Led cross-functional teams to deliver high-impact marketing collateral, including brochures,
presentations, and promotional materials, consistently reflecting the institute's commitment to
excellence.
- Instituted and managed events that strengthened community ties and bolstered the institute's
position as a cornerstone of quality education in the area.
- Played a pivotal role in maintaining and enhancing the institute's brand image, ensuring alignment
with its core values and achievements.
- Collaborated with internal teams to capture success stories and testimonials, strategically
incorporating them into marketing materials to resonate with the institute's audience.
- Actively participated in professional development to stay abreast of industry trends, bringing
innovative and effective marketing strategies to the institute.
• Accomplished role as a Quality Analyst, leading to a 15% improvement in data accuracy.
• Developed expertise in QA methodology, reducing errors and increasing overall quality.
• Proficiently managed manual entry of customer records, timesheets, and invoices from workers and sub-contractors using approved communication channels such as Jot Form, Visual Care, ServiceM8, and BrightHR.
• Collaborated with the CEO to improve data systems, enhancing efficiency by 15%.
• Successfully resolved timesheet duplication errors, eliminating costly overpayments.
• Strategically assessed human error rates, resulting in a 35% reduction in errors.
• Processed an average of 1000+ timesheets monthly with a remarkable 99% data entry accuracy rate.
• Ensured compliance with data protection and security regulations.
• Conducted internal audits, leading to a 25% improvement in work quality.
• Streamlined and systematized demographic information and processing.
• First point of contact for data, timesheets, and payment-related queries, providing prompt resolutions and support.
• Played a pivotal role in updating client and staff information, achieving a 20% increase in accuracy.
• Actively engaged with clients and workers to provide support, troubleshoot technical issues, and ensure a high level of customer satisfaction.
• Meticulously maintained accurate records of client interactions, leading to a 15% improvement in customer service processes.
• Developed and implemented metrics and key performance indicators, resulting in an increase in efficiency.
• Directed and assessed the HR Department, establishing a work plan to ensure the quality, accuracy, and reliability of worker/sub-contractor documentation for payment processing.
• Reviewed and monitored all staff and sub-contractor submitted documents, including police reports, onboarding documents, superannuation, TFN, NIC/Passport, and more, while actively raising development requirements.
• Actively trained new associates for the Finance Department, contributing to a 30% increase in operational proficiency and a 20% reduction in entry errors and also assisted in developing training materials for new hires.
• Actively participated in webinars to stay updated on ongoing business trends and maintain knowledge.
• Contributed to the orchestration of special office events and activities, fostering team spirit and camaraderie.
• Achieved a remarkable 30% surge in social media engagement by proactively handling customer feedback, effectively promoting the institute's offerings, and responding to inquiries.
• Optimized email marketing campaigns, delivering a substantial 15% increase in open rates by integrating valuable insights from customer feedback to personalize communications and enhance overall engagement.
• Played a pivotal role in driving a significant 40% upswing in blog traffic and a 25% boost in lead generation by fostering active student interaction, addressing their specific needs, and actively encouraging feedback.
• Demonstrated a keen eye for identifying growth opportunities through the analysis of student and parent preferences and the proactive solicitation of their input, aligning marketing efforts with their evolving expectations.
• Produced data-driven reports that not only aided in informed decision-making but also actively incorporated student feedback to continuously refine marketing strategies.
• Cultivated robust relationships with students and parents, promptly addressing inquiries, thereby enhancing their overall experience and satisfaction.
• Skillfully developed and executed effective student engagement strategies, resulting in elevated retention rates and notable increases in enrollment figures.
• Innovatively implemented student appreciation initiatives, recognizing and rewarding dedicated students, ultimately driving higher student satisfaction levels and generating positive referrals.
• Assisted the marketing team in promoting construction services specializing in MEP, ELV, ICT, and fire life safety building services.
• Supported the development and execution of marketing strategies tailored to the construction sector.
• Assisted in creating marketing materials, including brochures, presentations, and case studies, to highlight the company's expertise and successful projects.
• Collaborated with the technical team to communicate complex engineering concepts in marketing content.
• Conducted market research to gather industry trends and client needs to inform marketing efforts.
• Assisted in maintaining the company's online presence by updating the website and social media profiles with the latest projects, certifications, and accolades.
• Contributed to the organization of industry-specific events and trade shows to enhance the company's visibility within the construction community.
• Played a vital role in the creation and processing of purchase orders for new and existing merchandise items.
• Assisted in store merchandising and inventory management, ensuring an exceptional shopping experience for customers.
• Managed and fulfilled online retail store and online purchases.
• Conducted inventory audits, tracked orders, packaged products, and maintained address labels neatly, ensuring accuracy.
• Efficiently planned and sent purchase orders for materials and packaging materials, developing skills in inbound/outbound shipping procedures.
• Performed various office management tasks, contributing to a 10% increase in overall efficiency.
• Identified and addressed inefficiencies in warehousing and loading, optimizing delivery times.
• Provided retail assistance to management, helping locate materials and other merchandise, and checked warehouse inventory when needed.
• Shadowed the section manager of the Victoria Secret Department and the Pink Department to learn operational processes and best practices.
• Coordinated inventories and logistics and evaluated the quality of assigned projects.
• Placed orders for specific items not in inventory and assisted in all other areas of the Retail Department when required.
• Analyzed existing administration procedures and identified opportunities for improvements.
• Crafted visually appealing and persuasive email marketing campaigns.
• Greeted visitors, answered incoming phone calls, and delivered quality services to customers.
• Created presentations and management level reports.
• Coordinated appointments, meetings, and managed staff calendars and schedules.
• Coordinated domestic and international travel, including flight, hotel, and car rental reservations.
• Purchased office supplies and equipment, maintaining proper stock levels.
• Produced reports and composed correspondence.
• Demonstrated a creative approach to social media marketing, producing eye-catching and shareable content.
Currently completing my MBA