أحمد مصطفى

Leading the marketing function for a multi-brand luxury fragrance retail and eCommerce business operating across Saudi Arabia, the United Arab Emirates, and Bahrain. Responsible for aligning marketing strategy with commercial objectives by integrating brand management, retail marketing, digital marketing, eCommerce, customer experience, and business intelligence to support sustainable business growth across 200+ retail locations and digital sales channels.

Key Responsibilities

• Lead the overall marketing strategy across a portfolio of luxury fragrance brands, ensuring alignment with business priorities, customer needs, and long-term growth objectives.

• Drive commercial growth by integrating brand marketing, retail marketing, digital marketing, performance marketing, and eCommerce into a unified omnichannel marketing approach.

• Establish marketing governance, performance measurement, business intelligence, and reporting frameworks that support executive decision-making and continuous performance improvement.

• Oversee marketing planning, budget utilization, resource prioritization, and investment optimization to maximize marketing effectiveness and business value.

• Lead cross-functional collaboration across commercial, retail, digital, eCommerce, creative, and operations teams to strengthen organizational alignment and execution.

• Enhance customer acquisition, engagement, and retention through data-driven marketing strategies, customer insights, and continuous optimization of the customer journey.

• Strengthen brand positioning and portfolio performance through integrated campaigns, customer-centric initiatives, and consistent brand management across all customer touchpoints.

• Build and develop high-performing marketing capabilities, scalable operating processes, and a culture focused on accountability, collaboration, innovation, and measurable business results.

Led integrated marketing across a portfolio of fashion and lifestyle brands within Ajlan & Bros Holding, one of Saudi Arabia's leading diversified holding groups comprising 57+ companies across multiple industries. Worked within a centralized shared-services marketing model, aligning commercial priorities with brand, retail, wholesale, digital, and eCommerce strategies to deliver consistent execution, scalable marketing capabilities, and sustainable business growth across a complex multi-brand environment.

Key Areas of Responsibility

• Led integrated marketing planning across multiple brands, translating commercial priorities, customer insights, seasonal opportunities, and business objectives into unified marketing strategies.

• Directed integrated marketing campaigns and product launches across retail, wholesale, digital, and eCommerce channels while maintaining consistent brand positioning and customer experience.

• Managed marketing budgets, investment prioritization, and resource allocation to maximize marketing effectiveness and commercial impact across the brand portfolio.

• Partnered with commercial, retail, wholesale, merchandising, digital, eCommerce, finance, and brand teams to strengthen cross-functional alignment and execution across multiple business units.

• Governed centralized marketing operations and shared marketing services, enabling standardized processes, efficient resource utilization, and scalable execution across multiple brands.

• Guided performance optimization through structured planning, campaign evaluation, marketing analytics, customer insights, and continuous improvement initiatives.

• Strengthened enterprise marketing capabilities by developing collaborative operating models, improving organizational effectiveness, and supporting long-term portfolio growth.

Led the digital marketing transformation of one of Saudi Arabia's leading beauty and fragrance retailers during a period of significant business expansion and organizational evolution. Played a key role in transforming digital marketing from an emerging function into a scalable, performance-driven capability while supporting the evolution of the retail network from approximately 450 stores into a multi-brand retail ecosystem of around 1, 200 stores through the expansion of Deraah and dedicated brand retail formats.

Key Areas of Responsibility

• Led enterprise digital marketing strategy, aligning digital initiatives with commercial objectives, retail growth, customer acquisition, and long-term business priorities.

• Built and scaled the digital marketing function from a lean structure into a specialized team covering performance marketing, content, analytics, and digital operations.

• Accelerated eCommerce growth by integrating performance marketing, conversion optimization, customer journey enhancement, and data-driven decision making.

• Directed performance marketing investment, media planning, campaign optimization, and digital acquisition strategies to maximize marketing effectiveness and commercial performance.

• Developed marketing analytics frameworks, executive dashboards, and performance reporting that strengthened strategic planning and continuous optimization.

• Enhanced omnichannel integration between retail and eCommerce, creating a more connected customer experience across digital and physical channels.

• Established scalable digital marketing capabilities, operating processes, and performance standards that supported the organization's long-term digital transformation journey.

Delivered digital consulting, marketing, and business solution initiatives within a U.S.-based digital consulting environment, partnering with organizations across regional and international markets to transform business requirements into scalable digital capabilities, customer-focused platforms, and measurable commercial outcomes. This role established a strong foundation in integrating business strategy, marketing, and technology across diverse industries and digital maturity levels.

Key Areas of Responsibility

• Led end-to-end digital consulting engagements, from business discovery and solution design through implementation, optimization, performance measurement, and continuous improvement.

• Designed integrated digital strategies covering digital marketing, enterprise websites, eCommerce, SEO, SEM, UI/UX, customer acquisition, analytics, and business growth.

• Delivered scalable digital business solutions by coordinating platform development, customer experience, marketing technology, automation, payment ecosystems, and business-system integrations.

• Partnered with business leaders and executive stakeholders to align digital initiatives with commercial priorities, operational requirements, and long-term organizational objectives.

• Managed cross-functional collaboration across marketing, technology, design, content, development, and project delivery teams to ensure successful execution throughout the project lifecycle.

• Developed analytics frameworks, executive dashboards, and performance reporting models that enabled data-driven decision-making and continuous optimization.

• Delivered consulting engagements across retail, FMCG, healthcare, hospitality, education, tourism, real estate, technology, and eCommerce, building broad consulting expertise across multiple business environments.

Progressed through successive commercial and marketing leadership roles over a 14-year career, advancing from Account Executive to Marketing Manager within one of Egypt's leading importers, distributors, and value-added technology solution providers. Built a strong commercial foundation across strategic sourcing, supplier management, brand development, go-to-market execution, and channel expansion while collaborating with leading international technology vendors and business partners.

Key Areas of Responsibility

• Progressively assumed broader responsibilities across account management, brand management, trade marketing, commercial marketing, and business development, supporting sustained organizational growth over a 14-year career.

• Led go-to-market strategies, product launches, pricing, demand forecasting, and commercial initiatives that strengthened market positioning and accelerated business growth.

• Developed strategic relationships with international technology vendors, suppliers, distributors, resellers, corporate customers, and channel partners to expand long-term commercial opportunities.

• Supported strategic sourcing, supplier negotiations, procurement planning, proprietary brand development, and product portfolio management aligned with business and market objectives.

• Led channel development, trade marketing, reseller enablement, and distribution expansion initiatives that improved market coverage and commercial effectiveness.

• Supported corporate business development and public-sector opportunities through commercial proposals, tender participation, and strategic customer engagement.

• Represented the company at international exhibitions, supplier engagements, strategic business events, and the Canton Fair, strengthening global partnerships and identifying new business opportunities.