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Ahmad Al Souleman MBA DBA, Managing Director

Ahmad Al Souleman MBA DBA

Managing Director ·Areen Holding CO

Saudi Arabia

Doctorate, Business Administration

Work experience

Total years of experience: 21 years, 1 months

Managing Director

January 2025 - Present

Areen Holding CO

Riyadh, Saudi Arabia

January 2025 - Present

• Lead overall business strategy, planning, and organizational direction.
• Oversee daily operations across all departments to ensure efficiency and alignment with company objectives.
• Manage budgeting, financial planning, and cost control to maximize profitability.
• Drive business growth through strategic partnerships and market expansion initiatives.
• Establish performance metrics and monitor KPIs across business units.
• Lead and develop cross-functional teams to achieve operational excellence.
• Optimize internal processes to improve productivity and reduce operational risks.
• Strengthen relationships with key stakeholders, clients, and partners.
• Ensure compliance with local regulations and corporate governance standards

Company industry:
Business Consultancy Services

General Manager

July 2020 - April 2024

BD Holding

Riyadh, Saudi Arabia

July 2020 - April 2024

MAIN RESPONSIBILITIES:

Leadership and Management
• Lead the establishment, and oversee the management of the Leicht German kitchens brand in KSA market.
• Contribute to the development distribution strategies at the regional/international level.
• Lead development and effective implementation of the Supply Chain and Commercial strategies (B2C / B2B) for the country

Sales:
• Create business plan for the projects and kitchens business department
• Develop the sales resources for the departments to achieve growth targets
• Make SWOT analysis for the business.
• Prepare with the marketing team complete marketing plan including all marketing activities
• Develop the cross-selling process to offer complete furniture solutions for B2C / B2B.
• Create KPIs for all sales, designing and estimation team to make the team evaluation process very professional
• Working with accounting & finance to work on profitability report.
• Evaluate the sales team and give all support.
• Identifies the targeted market share of the respective sectors in coordination with the Head
• Coordination with the company lawyer to review all sales contracts and make sure all the conditions matching with the company policy.
• Develop the tools of estimation team and supervise them to submit competitive offers in the market
• working with the operations to develop installation/maintenance services.


Project management:

• Coordinate internal resources and third parties/vendors for the flawless execution of multiple projects
• Ensure that all projects are delivered on-time, within scope and within budget
• Assist in the definition of project scope and objectives, involving all relevant internal stakeholders and ensuring technical feasibility
• Ensure resource availability and allocation
• Develop a detailed project plan to monitor and track progress
• Manage changes to the project scope, project schedule, and project costs using appropriate verification techniques
• Measure performance using appropriate project management tools and techniques
• Report and escalate to management as needed
• Manage the relationship with the client and relevant stakeholders
• Perform risk management to minimize potential risks
• Establish and maintain relationships with third parties/vendors
• Create and maintain comprehensive project documentation
• Meet with clients to take detailed ordering briefs and clarify specific requirements of each project

Supply Chain / Procurement :
• Lead the development and effective implementation of the Supply Chain and Commercial strategies of (B2C / B2B) for the region and the various countries, including research, communications and in line with globally agreed priorities and ensure alignment between sub-regional and regional priorities.
• Responsible for the overall strategy and execution of supply chain management function as well as the planning and directing of activities and operations of the business.
• Management of supplier relationships and development of partnerships to ensure efficient use of resources and effective material and component supply practices.
• Monitoring open Purchase Orders and Stock Status reports and expediting order fulfillment to ensure on time delivery
• Assist logistics process for the development of new products, inventory maintenance, manufacturing, shipment and delivery, and returns on products.
• Identify and drive continuous improvement opportunities to streamline process and improve accuracy and efficiency within operations.
• Develop, implement and sustain a production planning system to ensure on time in full delivery to our customers.
• Manage current and long-term forecast projections to drive production and inventory planning goals.
• Keep detailed records, generate reports, and develop presentations to help management understand the logistics perspective.
• Develop effective communication and processes with the transportation and logistics vendors.

Company industry:
Home & Office Furniture
Job role:
Sales

Country Manager

October 2016 - June 2020

Nolte Home Studio KSA

Riyadh, Saudi Arabia

October 2016 - June 2020

• Getting promotion after high growth in eastern region to manage all NOLTE showrooms in KSA.
• Manage all issues relating Sales / Inventory / Business development and work on forecasting, budgeting, planning and executing of NOLTE showrooms.
• Manage the costing, pricing, profit and controlling the COGS.
• Manage all the display plan in the showrooms and manage the designs works to make the display updated as per the agreed plan with NOLTE Germany.
• Opening in Qassim area the biggest Nolte showroom in the middle east (1, 250 SQM) with 24 kitchens display.
• Opening new showroom in Jeddah.
• Expand the retail team and make training for them
• Establish the social media platforms and then given to marketing agency for development.
• Attendance of annual NOLTE exhibition in Germany Lohne.
• Attendance the most important fairs in Europe like IMM COLOGN, ERUO CUCINA MILAN , MARMOMACC VERONA

Company industry:
Home & Office Furniture
Job role:
Sales

Sales Regional Manager

May 2013 - September 2016

Nolte Home Studio

Khobar, Saudi Arabia

May 2013 - September 2016

1.Planning and forecasting for the sales of the region in order to achieve the organization profit goals.
2.Developing sales strategies and setting targets.
3.Ensuring the overall profitability of the area assigned through the sales generated.
4.Coordinating the marketing activities and suggesting plans for marketing so as to enhance the regions performance.
5.Recruit, train and counsel the personnel so as to enhance their performance.
6.Monitoring the team’s performance.
7.Compiling and analyzing the sales figures.
8.Collecting market research and competitor analysis.
9.Responding to customer complaints and resolving them at the earliest.
10.Look for opportunities to expand the current business operations.

Company industry:
Home & Office Furniture
Job role:
Management

Riyadh Branch Manager

November 2011 - April 2013

Isam Kabbani Group

Riyadh, Saudi Arabia

November 2011 - April 2013

• Management of Riyadh branch of Adada & Kabbani Co ( Leader of the kitchens business in KSA )
•Manage all issues relating Sales / Inventory / Business development and work on forecasting, budgeting, planning and executing of all A&K brand activities .
• Manage all sales / collection reports .
• Manage and improve the VIP customer service department to make it more professional in dealing with A+ class customers .
• Manage all the agreed plan to achieve the sales target .

Company industry:
Sales Outsourcing
Job role:
Management

Brand Manager

September 2009 - October 2011

BED QUARTER CO

Riyadh, Saudi Arabia

September 2009 - October 2011

 Management of the oldest and most important mattresses brand in KSA and manage 15 showrooms, 400 sales distributors and projects sales in KSA .
 To manage all issues relating to Sales /Inventory / Business development and work on forecasting, Budgeting, Planning and executing of all KING KOIL / SLEEP CARE Brands activities .
 Manage and grow KING KOIL / SLEEP CARE Business as expectation of the company.
 Manage the distribution channel of sales in all regions (Central - Western - Eastern).
 Manage credit outstanding and collection for all regions.
 Prepare monthly sales / collection report and update the business report file.
 Expert with respect to the competition.
 Driving the business in the direction of Group Vision and Expectation.

Company industry:
Home & Office Furniture
Job role:
Sales

Regional Sales Manager

July 2007 - August 2009

BED QUARTER CO

Khobar, Saudi Arabia

July 2007 - August 2009

 Manage of Regional Sales (Retail & distribution) in eastern Region and manage of 6 showrooms and projects.
 Manage sales, inventory and collection reports and update the business report file.
 Achieving yearly growth in all the showrooms.
 Making sales skills training sessions for the sales team.

Company industry:
Home & Office Furniture
Job role:
Sales

Showroom Manager

January 2005 - May 2007

BED QUARTER CO

Riyadh, Saudi Arabia

January 2005 - May 2007

 Management of the most important showroom in BED QUARTER CO and VIP Customers service .
 Manage, motivate, lead the showroom sales team to achieve total showroom sales target.
 Design, arrange the showroom display.
 Review salesmen quarterly performance and control the attendance and off days.
 Manage the cash flow of the showroom.
 Supervise of the customer service departure and make sure all the customer will be serviced properly.
 Prepare monthly sales - collection report of the showroom

Company industry:
Home & Office Furniture
Job role:
Sales

showroom salesman

August 2004 - December 2004

BED QUARTER

Riyadh, Saudi Arabia

August 2004 - December 2004

 Retail Sales of beds and mattresses (Swedish and US mattresses).
 Customer Service care, arrange the showroom display.
 Cooperation with the sales team to achieve the sales target.
 Manage the financial transactions of the customer payments and control the credit.

Company industry:
Home & Office Furniture
Job role:
Sales

Education

IBAS

February 2023

February 2023

Doctorate, Business Administration

Switzerland

Veritas University

October 2014

October 2014

Master's degree, Master of Business Administration

United Kingdom

Skills

General Management
Expert
General Management
Expert
Leadership
Expert
Leadership
Expert
Sales Management
Expert
Sales Management
Expert
Sales Management
Expert
Sales Management
Expert
Negotiation
Expert
Negotiation
Expert
Communication
Expert
Communication
Expert
Presentation
Expert
Presentation
Expert
sales tax
Expert
sales tax
Expert
marketing
Expert
marketing
Expert
materials
Expert
materials
Expert
order
Expert
order
Expert
planning
Expert
planning
Expert
purchasing
Expert
purchasing
Expert
operation
Expert
operation
Expert
market research
Expert
market research
Expert
key account management
Expert
key account management
Expert
marketing management
Expert
marketing management
Expert
merchandising
Expert
merchandising
Expert
media planning
Expert
media planning
Expert
marketing strategy
Expert
marketing strategy
Expert
marketing communications
Expert
marketing communications
Expert
marketing research
Expert
marketing research
Expert
marketing support
Expert
marketing support
Expert
problem solving
Expert
problem solving
Expert
wholesale sales
Expert
wholesale sales
Expert
word of mouth marketing
Expert
word of mouth marketing
Expert
team management
Expert
team management
Expert
operations management
Expert
operations management
Expert
Management
Expert
Management
Expert
operations
Expert
operations
Expert
Business Development
Expert
Business Development
Expert
Sales
Expert
Sales
Expert
Leadership
Expert
Leadership
Expert
Customer Service
Expert
Customer Service
Expert
Administration
Expert
Administration
Expert
Project Management
Expert
Project Management
Expert
Accounting
Expert
Accounting
Expert
Production
Expert
Production
Expert
Logistics
Expert
Logistics
Expert
Export
Expert
Export
Expert
Organization Development
Expert
Organization Development
Expert
Training
Expert
Training
Expert
HR Strategy
Expert
HR Strategy
Expert
Performance Management
Expert
Performance Management
Expert
Recruitment
Expert
Recruitment
Expert
OD
Expert
OD
Expert
Human Resources
Expert
Human Resources
Expert
Organizational Development
Expert
Organizational Development
Expert
Sales Coordination
Expert
Sales Coordination
Expert
Branch Management
Expert
Branch Management
Expert
Sales Targets
Expert
Sales Targets
Expert
Sales Skills Training
Expert
Sales Skills Training
Expert

Languages

English

Expert

Arabic

Native Speaker

Memberships

UK Professional Board LTD

Member

October 2014

Training and Certifications

Certifications
Experience Certificate - Nolte Germany
Gathering Certificate
Experience Letter - Bed Quarter
The 7 Habits Of Highly Effective People Signature Program
Franklin Covey
Jan 2013 - Jan 2013

Training
QMS ISO 9001:2015
AMHZ CONSULTING
Jan 2019
Show credentials

Hobbies and interests

Traveling